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  • Describe different forms of collective behavior
  • Differentiate between types of crowds
  • Discuss emergent norm, value-added, and assembling perspective analyses of collective behavior

Flash mobs

People having a pillow fight outdoors are shown here.
Is this a good time had by all? Some flash mobs may function as political protests, while others are for fun. This flash mob pillow fight’s purpose was to entertain. (Photo courtesy of Mattwi1S0n:/flickr)

People sitting in a café in a touristy corner of Rome might expect the usual sights and sounds of a busy city. They might be more surprised when, as they sip their espressos, hundreds of young people start streaming into the picturesque square clutching pillows, and when someone gives a signal, they start pummeling each other in a massive free-for-all pillow fight. Spectators might lean forward, coffee forgotten, as feathers fly and more and more people join in. All around the square, others hang out of their windows or stop on the street, transfixed, to watch. After several minutes, the spectacle is over. With cheers and the occasional high five, the crowd disperses, leaving only destroyed pillows and clouds of fluff in its wake.

This is a flash mob    , a large group of people who gather together in a spontaneous activity that lasts a limited amount of time before returning to their regular routines. Technology plays a big role in the creation of a flash mob: select people are texted or emailed, and the message spreads virally until a crowd has grown. But while technology might explain the “how” of flash mobs, it does not explain the “why.” Flash mobs often are captured on video and shared on the internet; frequently they go viral and become well-known. So what leads people to want to flock somewhere for a massive pillow fight? Or for a choreographed dance? Or to freeze in place? Why is this appealing? In large part, it is as simple as the reason humans have bonded together around fires for storytelling, or danced together, or joined a community holiday celebration. Humans seek connections and shared experiences. And a flash mob, pillows included, provides a way to make that happen.

Forms of collective behavior

Flash mobs are examples of collective behavior    , non-institutionalized activity in which several people voluntarily engage. Other examples of collective behavior can include anything from a group of commuters traveling home from work to the trend toward adopting the Justin Bieber hair flip. In short, it can be any group behavior that is not mandated or regulated by an institution. There are four primary forms of collective behavior: the crowd, the mass, the public, and social movements.

It takes a fairly large number of people in close proximity to form a crowd    (Lofland 1993). Examples include a group of people attending an Ani DiFranco concert, tailgating at a Patriots game, or attending a worship service. Turner and Killian (1993) identified four types of crowds. Casual crowds consist of people who are in the same place at the same time, but who aren’t really interacting, such as people standing in line at the post office. Conventional crowds are those who come together for a scheduled event occurring regularly, like a religious service. Expressive crowds are people who join together to express emotion, often at funerals, weddings, or the like. The final type, acting crowds     , focus on a specific goal or action, such as a protest movement or riot.

Questions & Answers

I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
How can I make nanorobot?
Lily
how did you get the value of 2000N.What calculations are needed to arrive at it
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Source:  OpenStax, Introduction to sociology. OpenStax CNX. Aug 29, 2013 Download for free at http://legacy.cnx.org/content/col11565/1.1
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