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Shown below is an example of the form for a typical news release.


Susan Jones - Choral Director - Central High School Telephone, 393-5555


Four students of the Central High School Concert Choir were selected as members of the All-State Chorus, according to choral director, Susan Jones. This marks the seventh consecutive year that Central High School has been represented in the Chorus.

Mary Green, soprano, Jane Smith, alto, George Miles, tenor, and Marvin Brown, bass were among forty students chosen from over two hundred students auditioning in Lakewood on March 10. Jane Smith is returning to the chorus for the third year.

According to director Jones, the competition was especially strong this year. Jones, in her eighth year" as choral director at Central High, said, "The overall quality of students auditioning this year was higher than ever. The All-State chorus will be one of the finest in its history."

News releases should be sent only when there are bona fide news stories. If releases are sent to editors when there is no real news, they will begin to doubt the value of all of the releases they receive from the department. A release should be sent before every concert and to announce anything that is unusual about the department. For example, the fact that another soprano has joined the choir in October is not worthy material for a news release. If that soprano happens to be an exchange student from Sweden who joins the choir after having sung in one of Sweden's community choruses, it has news value. It will have even more value if the girl is living with the family of another member of the choir and the tie of choral music can be shown both at school and at home.

Other possible news releases include: auditions held, officers elected, honors chorus students selected, officers plan fund-raising, concert backdrops being painted, Christmas concert, chorus invited to perform at annual service club dinner, fine arts festival, contest, and any awards received. These are only some of the possibilities. Every school has some unique qualities that are newsworthy. Do not underestimate their news value.


In addition to the news release, the following methods of publicity are also good, depending upon the situation. Probably the best publicity is word of mouth. People who have attended concerts in the past will, by their positive comments, influence the attendance of other people at future concerts. The best publicity then is a fine performance. Use the following means of publicity as they are best adapted to each specific situation.

Website. A good website is a great publicity tool. Designing a website is not easy but there can be students or other teachers that can do this. A website can be as sophisticated as there is talent and time to design it. Updating the website is yet another problem. There are opportunities to place current information on the site as well as rehearsal or publicity pictures, videos, and an audio clip of part of a choral piece. Letting people know how to access the site is important; it can be listed on every piece of literature about the choral program and on concert programs, etc. One should never underestimate the importance of a web site. Even a modest one will be advantageous.

Email directories. Where possible, an email directory consisting of the email address of the many people you want to tell about the choral program. They can be grouped in folders or files for mass email blasts. This is also a good way to communicate with various groups within the email directory. Of course, having an email address of every singer in the ensemble is an effective way of communicating with them between rehearsals or for emergency notification of changes in rehearsal dates or times.

Posters. Student-made posters are acceptable and even desirable if they are neat, original, and convey the message. Twenty posters placed in the areas of the most traffic will produce better than fifty poorly placed ones. Excellent locations in which to place them are banks, shopping centers, utility companies, grocery stores, and stores immediately adjacent to the busiest intersections in any community.

Handbills. These are only valuable if they are brief and are delivered to homes.

Public Service, Radio, and Television Programs. Most stations allow short announcements for nonprofit organizations. Contact these stations well in advance. They often have early deadlines and strict rules regarding the announcements they will broadcast.

Selected Mailers to Program Chairmen (or Presidents) of All Local Service Clubs. Ask to have the date and time of the concert announced at a meeting prior to the concert.

Personal Written Invitations. Either the president of the choir or the director can send these invitations to a VIP list that includes administration, board of education, officers of local music clubs, fine arts association officers, and similar people.

Personal Invitations. Members of the choir can personally invite faculty members. Have each member of the choir be responsible for inviting a certain number of faculty members and their families to the concerts.


As soon as possible in the school year arrange to have a photo taken of the choir. If a school photographer is not available, have a professional photographer take the pictures. He needs to know that you want the pictures for newspaper and other publicity uses, such as a website, so he can provide you with suitable prints. 8" X 10" glossy prints are most suitable for publicity purposes. Make these prints available to the newspaper office with your first story or as soon as they are available. Once copies have been sent, attention can be called to the fact that the office already has a photo of the choir for use with later stories.

Publicity is only the means by which you call the public's attention to your department. A director must be careful not to overpublicize himself, but he must also see that the department receives the publicity it deserves. Build a program and not yourself, and you will be rewarded as the program is rewarded.

Questions & Answers

what's a psy.d degree
Robin Reply
Psychology Doctorate. The main difference between PsyD and PhD Psychology is that PsyD mainly focuses on clinical sessions and PhD focuses on research.
so most of the phd holders become professors teaching what they have learnt
Hi, I have a question. What factors influence social facilitation and social inhibition in groups?
Amritpal Reply
it really depends on that person on how the can task in life either they can work better with other people or you do worse working with people.
the task
they task
Do you know of any studies done to show social facilitation and social inhibition
social facilitation is often influenced by the person's perception of the situation and their appraisal of the task. for example, a track athlete who views their competition as a challenge rather than a threat, will tend to run the fastest they have ever ran under a large crowd.
Another condition is if the person has mastered the ability to perform that task. A track athlete who trains everyday, will perform above average under a large crowd, however, someone who does not run, will tend to do worse than their actual ability under a large crowd
social inhibition can be explained through evolutionary biology or attachment personality theory. some people develop an avoidance personality trait, which when they feel under pressure, they tend to leave the group or avoid a gathering due to high lev of stress
Does anyone know how I can transfer my higher national diploma credits in usa?
Qwanta Reply
Oh wow. I never realised there was a chat on this app!
Amritpal Reply
Then welcome dearest
Thank you! ❤️
thank you
Hello Ana, good afternoon from here
Philip Reply
hello im new student here.
Junalyn Reply
o sorry madm
I m also student.
what is easier option to psychology?
I'm new too
As in the the specialisation or ?
good morning
understanding human nature is what we are going to talk about.
okay, go ahead
“ Every child is left to evaluate his experiences for himself, and to take care of his own personal development outside the classroom. There is no tradition for the acquisition of a true knowledge of the human psyche. The science of human nature thus finds itself today in the position that chemis
well, I think every individual is different and to a great extent we can't say confidently that we understand the human nature in its entirety
lack determines what we will become in life?.
Not 100% but it plays a huge role
Hi! I wasn't aware there was a chat feature on this app 😊
👍Philip Anyaegbu
yes Ana I'm here
alternatively we are different, we have basic similar qualities
Yes true Bridget.
hello there
who we are how we think what we do insight
@ bridget. yes that's true
Ana ioanidis? do you speak Greek?
Qwanta no I dont speak Greek my husband does
are you a psychologist? or your husband?
I need some reliable informations about my studies...
not a psychologist
I ask questions
so what is the cause why a person experiences a psychological disorder if it not of their own?
Junalyn Reply
it's partly genetics,culture, environment and substance abuse. generally these are the common factors which can lead to most of the disorders
r u proficcer
u r psychology subject
not a professor but a clinical psychologist
can i ask you, i keep getting headache, and had a history of hypothyroid ans diagnosed as having mild anxiety disorder. i want to finish. my undergraduate psychology thesis.. but always unable to have good ambition and energy to focus on writing the case and the theories... whats the best remedy
had a headache and have a history
297 according to the DSM 5
how many disorders are there
Janareon Reply
interesting question
it is😅
I'm guessing it's in the tens of thousands, maybe hundreds if you include counter interactions and stuff like it. although I'm sure it's almost impossible to know for sure, unless you're very rich and connected to the right people. but as I said: guessing.
There are more than 200 classified forms of mental illness. Some of the more common disorders are: clinical depression, bipolar disorder, dementia, schizophrenia and anxiety disorders. Symptoms may include changes in mood, personality, personal habits and/or social withdrawal. that is what I think
too difficult to number. diagnosing a disorder is just checking off boxes on a compilation of symptoms that might match any particular condition on the DSM
what is psychology of the guest
Lirilong Reply
I don't understand the question can you elaborate?
the study of philosophy gives to the sociologist
Aman Reply
why women are viewed as far more emotional than men?
Wario Reply
because they actually are ,I guess.
May be they are biologically milder than man. It does not mean they are not equal with man. Man can also be emotional and can are oppressed with traditional norms. For example, man are not to be cry, in actual man are also emotional being and they cannot have the right to show their sentiment.
sollungal bro sollungal...
because of she has hormonal fluctuations than men..
usually women are more emotional than men and they are multi talented people
Both men and women are capable of expressing emotions. But women has the highest percentage of doing that. Because our society is conditioned by nature in such a way that men are expected to suppress their emotions and motivate them through their acts or thoughts, which has it's side effects of....
denial of any emotion which they feel that useless at that point. Women in the other hand were encouraged/not controlled to suppress their emotions and let them out what they feel about it. I feel that's the wonderful superpower of the women.
Men's emotion comes mostly with memories triggered by senses. That means, they thoughts have the power to decide whether to let go of emotions or not.
because women tend to be more agreeable than men.
women at a young age are conditioned to be more in tune with emotion than man should be less
The question is "Why women Viewed are as far more emotional than men ?" it's not a question whether women are more emotional than men. This is more an issue about the point of view from the observer, his/her assumption what emotional behavior is or what emotional behavior is.
The anwers are answers more to the question " Are women more emotional than men?"
hi are you on what'sap
Wunuji Reply
no not really a fan of social laziness
is there any way for a Btech E.C.E. graduate to take on MSC. PSYCHOLOGY
ya you can just by cracking entrance , if in India
Any stream in UG can go for M.Sc (Psychology)
classification of traits and how they are measured
chinedu Reply
what was Freud's first name?
Robin Reply
Sigismund Schlomo Freud
Sigmund Freud
Leon Vygotsky and Sergei Rubenstein please tell me contributions of these personalities in in 4 lines
sigmund Freud
Lev Vygotsky was the founder of socio-cultural theory
So psychology was based off of the Greek gods I that right or no?
Tanya Reply
psychology is the study. anything -ology is the study of a certain field. Psyche is a mortal woman who becomes divine in Greek mythology. The etymology of the word "psyche" in Greek means "spirit" or "soul"
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Source:  OpenStax, Choral techniques. OpenStax CNX. Mar 08, 2010 Download for free at http://cnx.org/content/col11191/1.1
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