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Shown below is an example of the form for a typical news release.


Susan Jones - Choral Director - Central High School Telephone, 393-5555


Four students of the Central High School Concert Choir were selected as members of the All-State Chorus, according to choral director, Susan Jones. This marks the seventh consecutive year that Central High School has been represented in the Chorus.

Mary Green, soprano, Jane Smith, alto, George Miles, tenor, and Marvin Brown, bass were among forty students chosen from over two hundred students auditioning in Lakewood on March 10. Jane Smith is returning to the chorus for the third year.

According to director Jones, the competition was especially strong this year. Jones, in her eighth year" as choral director at Central High, said, "The overall quality of students auditioning this year was higher than ever. The All-State chorus will be one of the finest in its history."

News releases should be sent only when there are bona fide news stories. If releases are sent to editors when there is no real news, they will begin to doubt the value of all of the releases they receive from the department. A release should be sent before every concert and to announce anything that is unusual about the department. For example, the fact that another soprano has joined the choir in October is not worthy material for a news release. If that soprano happens to be an exchange student from Sweden who joins the choir after having sung in one of Sweden's community choruses, it has news value. It will have even more value if the girl is living with the family of another member of the choir and the tie of choral music can be shown both at school and at home.

Other possible news releases include: auditions held, officers elected, honors chorus students selected, officers plan fund-raising, concert backdrops being painted, Christmas concert, chorus invited to perform at annual service club dinner, fine arts festival, contest, and any awards received. These are only some of the possibilities. Every school has some unique qualities that are newsworthy. Do not underestimate their news value.


In addition to the news release, the following methods of publicity are also good, depending upon the situation. Probably the best publicity is word of mouth. People who have attended concerts in the past will, by their positive comments, influence the attendance of other people at future concerts. The best publicity then is a fine performance. Use the following means of publicity as they are best adapted to each specific situation.

Website. A good website is a great publicity tool. Designing a website is not easy but there can be students or other teachers that can do this. A website can be as sophisticated as there is talent and time to design it. Updating the website is yet another problem. There are opportunities to place current information on the site as well as rehearsal or publicity pictures, videos, and an audio clip of part of a choral piece. Letting people know how to access the site is important; it can be listed on every piece of literature about the choral program and on concert programs, etc. One should never underestimate the importance of a web site. Even a modest one will be advantageous.

Email directories. Where possible, an email directory consisting of the email address of the many people you want to tell about the choral program. They can be grouped in folders or files for mass email blasts. This is also a good way to communicate with various groups within the email directory. Of course, having an email address of every singer in the ensemble is an effective way of communicating with them between rehearsals or for emergency notification of changes in rehearsal dates or times.

Posters. Student-made posters are acceptable and even desirable if they are neat, original, and convey the message. Twenty posters placed in the areas of the most traffic will produce better than fifty poorly placed ones. Excellent locations in which to place them are banks, shopping centers, utility companies, grocery stores, and stores immediately adjacent to the busiest intersections in any community.

Handbills. These are only valuable if they are brief and are delivered to homes.

Public Service, Radio, and Television Programs. Most stations allow short announcements for nonprofit organizations. Contact these stations well in advance. They often have early deadlines and strict rules regarding the announcements they will broadcast.

Selected Mailers to Program Chairmen (or Presidents) of All Local Service Clubs. Ask to have the date and time of the concert announced at a meeting prior to the concert.

Personal Written Invitations. Either the president of the choir or the director can send these invitations to a VIP list that includes administration, board of education, officers of local music clubs, fine arts association officers, and similar people.

Personal Invitations. Members of the choir can personally invite faculty members. Have each member of the choir be responsible for inviting a certain number of faculty members and their families to the concerts.


As soon as possible in the school year arrange to have a photo taken of the choir. If a school photographer is not available, have a professional photographer take the pictures. He needs to know that you want the pictures for newspaper and other publicity uses, such as a website, so he can provide you with suitable prints. 8" X 10" glossy prints are most suitable for publicity purposes. Make these prints available to the newspaper office with your first story or as soon as they are available. Once copies have been sent, attention can be called to the fact that the office already has a photo of the choir for use with later stories.

Publicity is only the means by which you call the public's attention to your department. A director must be careful not to overpublicize himself, but he must also see that the department receives the publicity it deserves. Build a program and not yourself, and you will be rewarded as the program is rewarded.

Questions & Answers

where we get a research paper on Nano chemistry....?
Maira Reply
what are the products of Nano chemistry?
Maira Reply
There are lots of products of nano chemistry... Like nano coatings.....carbon fiber.. And lots of others..
Even nanotechnology is pretty much all about chemistry... Its the chemistry on quantum or atomic level
no nanotechnology is also a part of physics and maths it requires angle formulas and some pressure regarding concepts
Preparation and Applications of Nanomaterial for Drug Delivery
Hafiz Reply
Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
yes that's correct
I think
Nasa has use it in the 60's, copper as water purification in the moon travel.
nanocopper obvius
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
analytical skills graphene is prepared to kill any type viruses .
Any one who tell me about Preparation and application of Nanomaterial for drug Delivery
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Choral techniques. OpenStax CNX. Mar 08, 2010 Download for free at http://cnx.org/content/col11191/1.1
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