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One of the most important qualities of good public relations is that of sharing the honors. If other faculty members contribute to the success of a concert or appearance, be certain that this is made public. Often they can be thanked publicly at the beginning or end of the performance. See that the names of persons who have contributed in some way are acknowledged on the program when one is printed. Do not be afraid to back out of the way and let others receive credit. One method is to send a newspaper release before the event that advertises the performance but also credits people contributing in other than musical ways. An example would be to publicize the work of the art department that is contributing backdrops for a concert. Have a picture taken of the art teacher at work with students on the backdrops. Also effective is a photo of soloists for a concert. This not only credits people who help you but spurs them on to even greater achievements.

When possible, cooperate with other departments and offer assistance when you can be of help. Musicians too often are labeled as temperamental and unwilling to cooperate with others. This does not have to be the case. Contribute to the total success of the school, and the choral music department will benefit, just as will everyone else.

Public relations with the community

Become acquainted with the people who are program directors of local radio and television stations, editors of newspapers, officers of music clubs, officers of service clubs, and people with other similar positions. If you are new in a community, you will want the opportunity to talk about the choral department you are trying to build. Write a short, concise statement of what you are trying to do, and never pass up any opportunity to "tell your story."

Buy some thank you notes and keep them in your desk. When people do something for your department, thank them in writing as well as in person. People enjoy being thanked for their efforts. They will be more willing to help the next time if their remembrance of the first experience is good.

The news release is the logical means by which the choral director can present information about the department to the local news media. Each newspaper and radio or television station will not be able to send reporters to solicit information about your program. They will not always know the right time to expect a news story from your department.

When you write a news release put all of the pertinent information into the first paragraph so a reader can determine the nature of the entire article from the first paragraph. Not everybody will have time to read all of every article in the newspaper but they will be able to grasp the gist of your story from the first few sentences.

Use correct grammar with a minimum of words. When students' names are involved be sure that they are spelled correctly and that they are the proper names (do not use nicknames). Avoid musical terms that the layman will not understand.

Release the story early so there will be an adequate amount of time for the editor to determine its usability, check to see if he wants more information, and rewrite the story where necessary. Most news stories will be rewritten. This is done mostly so the articles in the newspaper are consistent regarding style. After you have sent several releases to editors, it is good to call them or visit them to see if your releases meet their requirements. Modify them to fit the particular needs of the editors. If you feel that you need help writing releases ask for it from fellow teachers or from someone in the community who has some special skills in this area.

Questions & Answers

Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
yes that's correct
I think
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
analytical skills graphene is prepared to kill any type viruses .
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
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Source:  OpenStax, Choral techniques. OpenStax CNX. Mar 08, 2010 Download for free at http://cnx.org/content/col11191/1.1
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