# 11.1 Corporate mergers  (Page 3/23)

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## The four-firm concentration ratio

Regulators have struggled for decades to measure the degree of monopoly power in an industry. An early tool was the concentration ratio    , which measures what share of the total sales in the industry are accounted for by the largest firms, typically the top four to eight firms. For an explanation of how high market concentrations can create inefficiencies in an economy, refer to Monopoly .

Say that the market for replacing broken automobile windshields in a certain city has 18 firms with the market shares shown in [link] , where the market share    is each firm’s proportion of total sales in that market. The four-firm concentration ratio is calculated by adding the market shares of the four largest firms: in this case, 16 + 10 + 8 + 6 = 40. This concentration ratio would not be considered especially high, because the largest four firms have less than half the market.

Calculating concentration ratios from market shares
If the market shares in the market for replacing automobile windshields are:
Smooth as Glass Repair Company 16% of the market
The Auto Glass Doctor Company 10% of the market
Your Car Shield Company 8% of the market
Seven firms that each have 6% of the market 42% of the market, combined
Eight firms that each have 3% of the market 24% of the market, combined
Then the four-firm concentration ratio is 16 + 10 + 8 + 6 = 40.

The concentration ratio approach can help to clarify some of the fuzziness over deciding when a merger might affect competition. For instance, if two of the smallest firms in the hypothetical market for repairing automobile windshields merged, the four-firm concentration ratio would not change—which implies that there is not much worry that the degree of competition in the market has notably diminished. However, if the top two firms merged, then the four-firm concentration ratio would become 46 (that is, 26 + 8 + 6 + 6). While this concentration ratio is modestly higher, the four-firm concentration ratio would still be less than half, so such a proposed merger might barely raise an eyebrow among antitrust regulators.

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## The herfindahl-hirshman index

A four-firm concentration ratio is a simple tool, which may reveal only part of the story. For example, consider two industries that both have a four-firm concentration ratio of 80. However, in one industry five firms each control 20% of the market, while in the other industry, the top firm holds 77% of the market and all the other firms have 1% each. Although the four-firm concentration ratios are identical, it would be reasonable to worry more about the extent of competition in the second case—where the largest firm is nearly a monopoly—than in the first.

Another approach to measuring industry concentration that can distinguish between these two cases is called the Herfindahl-Hirschman Index (HHI)    . The HHI, as it is often called, is calculated by summing the squares of the market share of each firm in the industry, as the following Work it Out shows.

#### Questions & Answers

what are the concept of cost
Tabitha Reply
what is the difference between want and choice
Grace Reply
Want is a desire to have something while choice is the ability to select or choose a perticular good or services you desire to have at a perticular point in time.
Dalton
substitutes and complements
Amman Reply
Substitute are goods that can replace another good but complements goods that can be combined together
nkanyiso
account for persistent increase in lnflation
niwahereza Reply
what is opportunity cost
Adebowale Reply
opportunity cost reffered to as alternative foregone when choice is made
niwahereza
government measures to control inflation?
Formu Reply
control populationk growth rate by using family planning to reduce faster increase of people than job creation
niwahereza
how do we calculate the firm's profit maximizing output in the short run given marginal cost ,average cost and average variable costs?
Nomuhle Reply
what is employment?
Ahmarh Reply
what is meant by broadening the tax base?
Fiona Reply
What is scarcity.
Npoanlarb Reply
when there is adequate resources
Fiona
the represent inadequacy of resources relative to the needs of individuals
Moses
scarcity is the unavailability of resources to attain unlimited wants and needs of people
Nzubechukwu
for exam land and money
Ruchi
hi negi
Gul
Scarcity in economics means resources are limited supply or insufficient to satisfy all human wants.
Addai
scarcity means limited resources
niwahereza
scarcity means limited supply of resources relative to human wants
Grace
why our wants are limited
Npoanlarb Reply
nooo want is unlimited but resources are limited
Ruchi
and do to that there occurs scarcity and we have to make choice in order to have what we need if need be I will explain more
Madara
our wants are not limited but rather the resources
Moses
as we know that there are two principle of microeconomics scarcity of resources and they have alternative uses...
Ruchi
yes .....
Mathias
because our resources are limited./we have a limited resources.
Ijeoma
our wants are not limited. because always the desire for something always arises. our means are rather limited and our wants are unlimited
Anthony
because always the desire for...
Addai
what is demand
Thank Reply
demand is something wt we called in economic theory of demand it simply means if price of product is increase then demand of product will decrease
Ruchi
inverse relationship between demand and price
Ruchi
in microeconomic
Ruchi
demand is what and how much you want and what's your need...
Shikhar
desire is what and how much you want and what's your need..
Addai
willingness or mobility of consumer to purchase quantity of good or services
Smriti
obility
Smriti
how can one be so with economics even while you have less knowledge in mathematics.
OKORO Reply
why is it that some products increases everyday by day
Chiamaka Reply
because demand is increase
Ruchi
because demand is increase
Patience
but how demand increases?
Aziz
Because of the Marketing and purchasing power of people.
AmarbirSingh
but how could we know that people's demands have increased everyday by day and how could we know that this is time to produced the products in the market. Is any connection among them
yaqoob
for normal good people demand remain the same if price of product will increase or not
Ruchi
see that some product which increases day by day is comes under normal good which is used by consumer
Ruchi
Seems hot discussing going here
Shamamet
If there are less products demand starts to increase for those products
Shamamet
Economics is really interesting to learn ....
Shamamet
see there is Inferior goods ands normal goods inferior good demand is rarely increase whereas as we talk about normal good demand will absolutely Increase whether price is increase or not
Ruchi
and demand for normal goods increase cause people's income as a while increases time to time
Abhisek
and it might also be that the cost of raw materials are high.
ATTAH
may be
Ruchi
obviously because demand is increasing.....and price is getting low.....
Shikhar
hmmm there is inverse relationship between demand and price
Ruchi
This is because the supply of those products in relation to raw materials are decreasing and they are also necessities. This crate shortage in the market, so sellers will rise the prices of those products.
Abdul
increase in price of product is as a result of increase in supply... according to law of supply
Nzubechukwu
Importance of economics
Odunayomi Reply
the nature and significance of economics studies
Deborah

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Source:  OpenStax, Principles of economics. OpenStax CNX. Sep 19, 2014 Download for free at http://legacy.cnx.org/content/col11613/1.11
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 By By By Brooke Delaney By Rhodes By Donyea Sweets By Stephen Voron By OpenStax By John Gabrieli By Tamsin Knox By OpenStax By OpenStax By OpenStax