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This module uses the National Institute for Engineering Ethics (NIEE) video, Gilbane Gold, to introduce business students to the four ethical themes raised by the Association to Advance Collegiate Schools of Business (AACSB): Ethical Leadership, Ethics in Decision-Making, Social Responsibility, and Corporate Governance. Students will find profiles of five key values in business ethics taken from the University of Puerto Rico's College of Business Administration Statement of Values: justice, responsibility, respect, trust, and integrity. Then they will view the 23 minute video, Gilbane Gold. From the vantage point of David Jackson (the young engineer portrayed in the video), they will use these values to resolve the decision point facing him at the end of the video. Students will also find exercises stemming from Gilbane Gold that tie into the remaining AACSB themes. This module has been developed as a part of the NSF-funded EAC Toolkit, SES 0551779. It also ties in with organizations that employ values-based decision-making approaches designed to realize a community's professed ethical values.

I. module introduction

The Federal Sentencing Guidelines introduced in the early 1990’s have transformed the way businesses respond to ethics. Formerly, corporations relied on compliance measures which became activated only after wrongdoing occurred. Violations occurred and compliance responses consisted of identifying and punishing those responsible. But the Federal Sentencing Guidelines push corporations toward a much more proactive stance; if a corporation is found guilty of law violation, its punishment is determined by the measures the corporation has already implemented to prevent the crime as well as the measures the corporation develops in response to the crime to mitigate it and prevent future reoccurrences. Working to prevent crime, accepting responsibility for crimes that could not be prevented, and learning from past mistakes all serve to “flag” corporate intention. In other words, corporations can demonstrate good intentions by documenting measures implemented to prevent crime and by showing a “responsive adjustment” to crimes they could not prevent.

It is in this new corporate context that corporations have begun to adopt values-based decision making. Instead of setting forth rules that outline minimum levels of forced compliance, they now ask employees to work beyond the moral minimum and seek occasions to actually realize or enhance moral value. In the decision making context, employees ask: (1) What can I do to make this a more just environment? (2) How do I go about respecting my co-workers? and (3) How do I identify and carry out my responsibilities, including social responsibilities, in my daily work?” These questions, representing instances of values-based decision-making, serve to change your focus from getting by with the moral minimum to realigning your moral and workplace efforts toward moral excellence.

In this module you will learn about ethical leadership, ethical decision-making, corporate social responsibility, and corporate governance. The occasion for this learning is the classical ethics video, “Gilbane Gold.” You will view the video and practice values-based decision-making from within the role of David Jackson, the young engineer around whom the narrative of this video is built. To get you started, you will use the values portrayed in the University of Puerto Rico’s College of Business Administration Statement of Values. Module sections will outline what you will be doing and what you need to know as well as provide opportunities for you to reflect on what you have learned upon completion of this module.

Questions & Answers

what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
how nano science is used for hydrophobicity
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
what is differents between GO and RGO?
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
How can I make nanorobot?
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
how can I make nanorobot?
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
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Source:  OpenStax, Engineering ethics modules for ethics across the curriculum. OpenStax CNX. Oct 08, 2012 Download for free at http://legacy.cnx.org/content/col10552/1.3
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