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Both reinforcement and punishment come in two forms: positive and negative. Positive reinforcement involves the application, or administration, of a favorable consequence to a response. For example, when a child cleans their room, they receive some money as an allowance. The response of cleaning the room results in the application of a tangible reinforcer: money. Negative reinforcement involves the removal of an aversive or noxious stimulus. We are commonly told not to scratch itchy bug bites, because we might get them infected. However, an itch is a very noxious stimulus, and it is not easy to ignore them. When we finally give in and scratch, the itching goes away (at least for a while). The response of scratching is negatively reinforced by the removal of the noxious stimulus (no more itching). In both of these examples, the response (the operant of room cleaning or scratching) is followed by a consequence (reinforcement) that increases the likelihood that we will clean our room or scratch our itchy bug bite.

Punishment can also be positive or negative. If a child misbehaves and is spanked, that is a positive punishment . In other words, an aversive consequence is applied (the spanking) as a result of the misbehavior. With negative punishment , favorable stimuli are withdrawn. For example, a child who misbehaves receives a time-out, thus removing them from toys, playmates, snacks, etc. Other common examples of a negative punishment are being grounded or losing privileges (such as television or video games). Once again, in positive punishment the response (misbehavior) results in the application of an aversive stimulus (a spanking), whereas in negative punishment the response misbehaving results in the removal of favorable consequences (loss of privileges). One of the most common mistakes that psychology students make is to confuse negative reinforcement with punishment. This is understandable, because of the use of the word “negative.” So it is essential to determine first whether a consequence is a reinforcer or a punisher. Then determine whether the reinforcer is positive or negative, or whether the punisher is positive or negative. It is also generally accepted that punishment is not as effective as reinforcement, and it is more difficult to precisely control the cause-effect relationship (Skinner, 1953, 1974, 1987). This is partly due to discriminative stimuli, which signal the contingencies that may be in effect at a given time. In other words, the presence or absence of a parent (a discriminative stimulus) may determine whether one will be punished for a given response (if the cat’s away, the mice will play). In addition, the possibility always exists that punishment can cross the line into abuse (physical and/or emotional). As Skinner noted, science is not just about the facts, there is always something more. In theory punishment may seem equivalent to reinforcement, but in practical matters, such as raising children, every situation may require a more detailed analysis.

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Source:  OpenStax, Personality theory in a cultural context. OpenStax CNX. Nov 04, 2015 Download for free at http://legacy.cnx.org/content/col11901/1.1
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