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Of all contemporary psychologists, B. F. Skinner is perhaps the most honored and the most maligned, the most widely recognized and the most misrepresented, the most cited and the most misunderstood. (pg. 3; Catania&Harnad, 1988)

Skinner emphasized, above all else, approaching human behavior scientifically. However, he acknowledged that human behavior is complex, and that our familiarity with it makes it difficult for us to be truly objective. In addition, he recognized that many people find it offensive to suggest that human behavior can be understood and predicted in terms of environmental stimuli and their consequences. Still, Skinner took the scientific approach very seriously, and he knew that science is about more than just determining a set of facts or principles. In Science and Human Behavior (Skinner, 1953), Skinner wrote that:

Science is concerned with the general, but the behavior of the individual is necessarily unique. The “case history” has a richness and flavor which are in decided contrast with general principles…A prediction of what the average individual will do is often of little or no value in dealing with a particular individual…The extraordinary complexity of behavior is sometimes held to be an added source of difficulty. Even though behavior may be lawful, it may be too complex to be dealt with in terms of law. (pp. 20-21; Skinner, 1953)

Given this complexity, Skinner focused on “cause” and “effect” relationships in behavior. In common use, these terms have come to carry a meaning far beyond the original intention. For Skinner, a cause is a change in an independent variable, whereas an effect is a change in a dependent variable. Skinner argued that the terms cause and effect say nothing about how a cause leads to an effect, but rather, only that there is a specific relationship in specific order. If we can discover and analyze the causes, we can predict behavior; if we can manipulate the causes, then we can control behavior (Skinner, 1953). By focusing entirely on observable behavior, Skinner felt that psychologists have an advantage, in that they will not waste time and effort pursuing either inner psychic forces or external social forces that may not even exist. Focusing on actual behavior is simply more direct and practical. Before examining some of the larger implications of this approach, however, let’s review the basic principles of operant conditioning as defined by Skinner.

Discussion Question: Skinner emphasized a scientific approach to the study of behavior, in part, because individual behavior is so unique. Understanding what the average person might do may tell us nothing about a certain individual. However, a science of personality that treats everyone as unique seems to become hopelessly complex, because we must study everyone individually. Does this really seem like a scientific approach, and whether it is or not, can it really help us to understand other people?

Principles of Operant Conditioning

Operant conditioning begins with a response, known as an operant, which has some effect in the organism’s environment. These responses have consequences that determine whether or not the probability of the response will increase or decrease in the future. Reinforcers increase the probability of a given response that precedes them, whereas punishers decrease the probability of a response that precedes them. In common terms we might say that good consequences increase behaviors, or that the behavior is rewarded. However, Skinner avoids words like reward due to their psychological implications, preferring instead to use the technical term reinforcer (Holland&Skinner, 1961; Skinner, 1953).

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Source:  OpenStax, Personality theory in a cultural context. OpenStax CNX. Nov 04, 2015 Download for free at http://legacy.cnx.org/content/col11901/1.1
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