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The reason for highlighting this distinction between impressions and reality is to show that the process of changing the Society's image has not been, and will not be, easy. A successful public program, whether it is an exhibit, a lecture series, or an educational initiative, is expensive to mount. More important, for such a program to have any chance of fundamentally altering the Society's reputation, it must be sustained. The Society's history is dotted with successful exhibits and programs that were hailed in press articles in which the Society was congratulated for finally opening its doors and shedding its stodgy image. Sadly, when contro­versy reappears, the positive characterizations disappear, and the Society is rela­beled with its traditional and more notorious reputation.

It is clear that an attempt to overcome this bias will require substantial in­vestments over a long period of time, with no guarantee of success. Past efforts have failed. The widely held perception that the Society has not attempted to en­gage the public is based on the assumption that the problem is one of supply— that the Society has simply not attempted to make available the kinds of programs the public wants. What has not been acknowledged, however, is that the prob­lem may really be more one of demand. Perhaps the Society's collections, no mat­ter how intelligently they are displayed, simply cannot compete with the myriad of options available to tourists and New Yorkers looking for cultural enrichment or other entertainment. After all, how popular is history? If the Society's failings are more a question of demand, substantial investments to improve the Society's reputation carry a very high degree of risk.

Multiple purposes

Ever since the 1850s, when the first major art collections were donated to the N-YHS, it has been difficult for the Society to achieve a balance between the com­peting demands of the museum and the library. In the Society's early years, it was a battle for display and storage space. These battles continue even as the Society's building is being renovated. Additional complexity has been added in recent years as the Society has moved to step up its educational and public programming.

In any era, such tensions would be difficult to manage, but it seems that they are even more so today. In the early 1940s, for example, when the costs of run­ning the Society were more modest, Alexander Wall explained that the Society's library could not exist without the museum. He implied that the museum was a kind of cash cow that would pay for the library. He said, "The scholarship part of the historical society's work would be likely to have a bare cupboard if not coupled with a popular museum." Today, there are no cash cows. Museums also struggle to raise the money needed to balance their budgets. No museum would want a portion of the money generated by its exhibits and collections to be siphoned off to finance another programmatic activity (in this case a library) that is unable to sustain itself.

Questions & Answers

what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
How can I make nanorobot?
Lily
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
NANO
how can I make nanorobot?
Lily
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
Tarell
what is the actual application of fullerenes nowadays?
Damian
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
Tarell
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Source:  OpenStax, The new-york historical society: lessons from one nonprofit's long struggle for survival. OpenStax CNX. Mar 28, 2008 Download for free at http://cnx.org/content/col10518/1.1
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