Company Description
Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.
Let's make.
Overview
We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.
At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.
Let's make.
We're searching for a smart and hungry Consumer Insights Manager or Associate Manager. This pivotal role will shape our approach to launching new products and expanding our brand's presence within the creative project making category. You will execute Cricut's research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences. Collaborating closely with product and marketing managers, you'll design, gather, and analyze research data, from ongoing trackers to adhoc studies, translating insights into marketing, product, and experience strategies.
The range of studies you'll work on spans the gamut, from brand awareness/equity/health trackers, NPS tracking studies, price optimization studies, positioning and/or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis. The ability to conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies, is a plus.
Responsibilities
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