Associate Vice President E-commerce

Lane Bryant
US - Ohio - New Albany
March 1, 2024

About Us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America - Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About The Role

The AVP E-Commerce is responsible for strategically developing and flawlessly executing the ecommerce growth and engagement, in alignment with the overall company strategy and business objectives, for Lane Bryant. They will collaborate with Merchandising and Marketing to define strategies for the online channel that support the brand and stores as well as drive the ecommerce business with a focus on increasing the conversion rate and UPT.

They will also be responsible for providing a best-in-class online customer experience and journey. They will directly manage Product Management, User Experience and Web Production teams. The role facilitates key cross-functional processes with IT, Merchandising, Marketing, Customer Service, Store Operations and Logistics to deliver a cohesive cross channel experience. With technology as the platform for the online digital experience, they will be the key customer of IT to define and deliver the technology roadmap for all digital platforms.

The impact you can have

Drive the strategy for ecommerce evolution focused on updated user experience, enhanced feature functionality and ongoing management of ecommerce operations.
Drive online conversion and AOV through strategic product roadmap development and execution with the goal of driving incremental demand sales.
Utilize web analytics, customer feedback and A/B testing methodologies to define the online customer experience.
Establish key partnerships with IT to develop the digital technology roadmap and manage the development sprint cycles.
Collaborate cross-functionally with Merchandising, Creative, Brand Marketing, and Digital Marketing to manage the seasonal go to market strategies and plans.
Effectively manage third party vendors and service provider relationships.
Lead and manage a team responsible for managing our online presence and web operations, optimizing sales on various platforms, and driving brand growth.

You'll bring to the role

Bachelor's degree in marketing or engineering, preferred.
10+ years of progressive, relevant experience with at least 5 years leading Ecommerce at a multichannel specialty retail apparel business.
Entrepreneurial leader with a flexible approach to problem solving.
Expertise in implementing applications within an omni-channel retail company on time and within budget.
Experience with SFCC a plus.
Demonstrated leadership skills as an initiative-taker and the ability to develop and lead a team in a high growth, dynamic environment.
Proven ability to lead, influence and drive results with team and business partners.
Experience operating in a matrixed organization and proven ability to influence required.
Strong analytical and problem-solving capabilities, with attention to details, at both strategic and executional levels.
Keen sense of 'brand' and customer experience.
Keen ability to multi-task with a sense of urgency and manage others to do similarly.
Demonstrated experience in growing revenue, optimizing costs, and maximizing profit.

Benefits At KnitWell Group

Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)
Support for your individual development plus career mobility within our family of brands
A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
Medical, dental, vision insurance & 401(K) retirement*
Employee Assistance Program (EAP)
Time off - paid time off & holidays*
Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works on-site at our New Albany, OH location.

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
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Read the full job description and apply online on the recuiter's web-site

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