Head of Europe Marketing

To you, a Marketing dashboard is like a piano score was to Beethoven. And who is that getting themselves in the backseat of the car to join a sales call? You, of course! You can call a key partner in the morning, plan our next event before lunch, run a strategy session after eating, and finish off the day tweaking your latest growth experiment.
See that person in the bathroom mirror every morning? Excellent.
We're looking for a Head of Europe Marketing (yes, you!) to make sure that as many British and German nursery owners and managers know that Famly is the only platform worth using to run their business.
And who are Famly? We're on a mission to close the collaboration gap in early childhood. So we're building the world's most collaborative Early Childhood Platform - a software platform for the adults in a young child's life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.
By heading up our European marketing strategy, you'll be in charge of a UK market where Famly is already the dominant player, with almost 20% of nurseries using our platform - and a growing giant in the making in Germany. You'll manage a specialist in each country, working closely with them and the rest of the marketing leadership team to develop strategy that helps us stay on top. Maybe you have worked in a leadership role at a nursery group or supplier, or perhaps you've previously run marketing strategy at a similar B2B SaaS company. Either way, we're looking for someone not afraid to get their hands dirty, who doesn't mind picking up the phone, spending time with customers, and who won't get too bogged down in incremental change.

We're looking for someone ideally based in London or Copenhagen (or willing to relocate - we can help with that).

What you'll be doing:
Develop the UK and German marketing strategy to achieve our business goals, create awareness and drive leads.

Work closely with our commercial Country Managers to bring closer collaboration between sales and marketing

Support our global Brand Director in understanding and implementing positioning and messaging

Suggest growth experiments to manage the funnel, create new funnels, and open up new channels

Run and allocate budget

Understand what makes UK and German nursery owners and directors tick

Own our key marketing metrics for Europe

Develop and manage marketing relationships with key industry experts and partners

Support the planning of events, partnerships, local campaigns, and community efforts.

Ideate and help support campaigns together with our global brand team

Lead a team of two talented local marketers

Collaborate with a team of 15+ creative and digital marketing specialists

Leverage data and performance metrics to refine strategy

Contribute as the voice of the European market in global planning and campaign development, staying on top of industry trends, competitors and customer feedback.

You'll thrive in this role if you:
Have experience leading marketing at a nursery group or early childhood supplier

OR
Have 5+ years leading a field marketing, local marketing, or demand gen team

Understand SaaS and its general GTM model

Have proven experience in significantly generating revenue for the business

Comfortable working with hubspot, GA4, Clarity, Webflow, performance marketing channel analysis

Have experience creating a demand gen strategy, allocating budgets, running experiments

Working closely with sales is important to you, translating their challenges into a marketing context

Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.

Have a massive bias for action.

You're good at context switching, preferring to work on lots of different things at once.

You happily change your mind with new information.

You give a damn about early childhood and want to give a better start to life to millions of children.

While we'd love someone who has experience in the arena doing this type of work, we appreciate that everyone brings something unique. If you don't tick every box above, never mind - apply anyway. We'd still love to read your application.
And who are Famly?
You're probably wondering at this stage, and Famly are. ? Well, it all began when our co-founder Henrik's daughter was ready to start at kindergarten. He couldn't believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper 'parent' books they exchanged once a month just weren't cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.
These days, the 180 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather, making it easier for the 8,000 nurseries who use Famly every day to that, on our behalf.
We do it with the world's first Early Childhood Platform, software that brings over a million parents closer to their child's day while they're away from them. We also make financial, pedagogical, and planning tools for more than 100, 000 early years professionals in the UK, US, Germany and 15 other countries, saving them hours and reducing their admin stress.

Ultimately, that gives them more time and headspace for the little ones that really matter.

The interview process looks like:
Interview with a People Partner

Logical test

Interview with our CMO

Case assignment

Presentation of the case and interview with the hiring committee consisting of
CMO

Head of US Marketing

UK General Manager

CEO

You'll love working here because:
Competitive pension, private health insurance, and paid maternity/paternity leave.

A clear career framework and coaching to make sure you're growing, a $1000 personal development budget and a 'We'll buy you any book you want' policy.

We're all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.

One of our key beliefs to 'make your colleagues shine' is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans.

We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.

Top-notch work equipment (including noise cancelling headphones for those focus periods!).

A great team, building a great culture together in person 4 days a week.

We're looking to fill the position as soon as possible, so get your application in today by sending us:
Your CV and cover letter covering what speaks to you about the role and what you can bring - in any form you like

Looking forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.
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