Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.
The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Senior Manager of Website and Digital Marketing leads the strategy, development and operations of the firm's digital and web presences, including public-facing websites and microsites, e-mail marketing, social media, blogs, apps, podcasts, video campaigns and web/social analytics in alignment with the firm's strategic branding, communications, and business development goals.
The Senior Manager manages a team of two direct reports, as well as several vendors.
Job Responsibilities
Leads the development and execution of the firm's digital marketing strategy, focusing on website design, functionality and performance to enhance branding and business development.
Oversees web content management process.
Manages and develops the Digital Marketing team, including setting goals, prioritizing tasks, monitoring team performance, and encouraging continuous technical and professional development and growth.
Leads the firm's video and multimedia strategy, including developing timelines and budgets for video production and ensuring campaigns are continuously improved.
Works with the marketing leadership team to analyze and develop KPIs, metrics for effectiveness and strategic refinement.
Manages the implementation of the firm's social media strategy through all applicable platforms, including but not limited to LinkedIn,Twitter/X, Instagram, YouTube, and Wikipedia.
Oversees and drives the search engine optimization (SEO) strategy; stays abreast of SEO trends and best practices.
Oversees the firm's blog program, including vendor/hosting management, training, analytics, and monitoring and communicating best practices and firm guidelines.
Manages current e-communication platform (Vuture) and drives e-mail marketing strategy, ensuring compliance with domestic and international data regulations.
Serves as primary liaison to digital marketing vendors, manages contracts and identifies best of breed digital tools to enhance marketing automation and campaign effectiveness.
Qualifications
Knowledge, Skills, and Abilities
Exceptional ability to gather and analyze large amounts of research information and then synthesize into concise and meaningful actionable reports and recommendations.
Ability to adapt to changing priorities and maintain a productive and committed work ethic while meeting deadlines and managing workload effectively.
Expertise in email best practices, including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management.
Familiarity with spam/email blockers and deliverability testing and troubleshooting tools, SEO concepts and techniques, email campaign procedures, CAN-SPAM regulations, and knowledge of or willingness to learn about state and local bar association rules regarding communications with clients and nonclients.
Advanced knowledge of keyword optimization, organic search, search engine rankings, etc.
Complete knowledge of web-based content management system (CMS).
Working knowledge of the firm's e-communication tools as pertains to administration, template design and analytic reporting.
Familiarity with a WYSIWYG HTML editing software such as DreamWeaver; XML feeds and Javascript knowledge a plus.
Knowledge of browser-based technologies and basic understanding of languages (HTML, JavaScript, CSS, etc.).
Advanced knowledge of the Adobe Creative Suite (Illustrator, InDesign, Flash, Dreamweaver, and Photoshop), Microsoft Office in a Microsoft Windows 10 Enterprise operating system, FTP.
Familiarity with all relevant social media platforms, tools such as Tweetdeck, Hootsuite, and other social marketing automation/employee advocacy products (Lexology, ClearView Social).
Knowledge of digital marketing tools such as video (production and best practices) and audio (webinars and podcasts), as well as familiarity with various hosting platforms for multimedia.
Ability to provide quality client service to both internal and external contacts regarding non-legal matters of a routine nature.
Requires patience, creativity and discretion.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with attorneys, professional staff and vendors.
Ability to present in public forums, and knowledge to provide detailed training, on a variety of web and digital strategy matters to all levels within the firm.
Demonstrated ability to work effectively both independently and with others in a cooperative, enthusiastic and friendly manner, in order to accomplish position functional requirements and contribute to team efforts.
Must possess the interpersonal skills necessary to communicate information with tact and courtesy, as well as follow instructions effectively from a diverse group of clients, lawyers and professional staff.
Availability to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed
Education
The position requires a Bachelor's Degree in Web Design, Graphic Design, Marketing, Business, IT or a related field.
Equivalent training and experience may substitute for education.
Experience
The position requires a minimum of seven (7) years of increasingly responsible, directly related experience during which knowledge, skills and abilities applicable to the position were demonstrated.
Experience in a law firm or professional services firm desired.
Additional Information
Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities.
We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.
EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.
•
United States - DC - DC - Washington
June 10, 2024
Cross Country Nurses is seeking a travel nurse RN CVOR for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: CVOR • Discipline: RN • Start Date: 07/08/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, flexible • Employment Type: Travel As an...
United States - DC - DC - Washington
May 22, 2024
• Communication is the pulse of Army National Guard units, and it's up to the Signal Support Systems Specialist to ensure the information keeps flowing so the military doesn't miss a beat. • Signal Support Systems Specialists are responsible for integrating signal systems and networks; performing...
United States - DC - DC - Naval Anacost Annex
June 8, 2024
FlexCare Medical Staffing is seeking an experienced Neonatal Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Charlottesville, VA. Shift: • 3x12 hr days Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $1937.6 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE...
United States - DC - DC - Parcel Return Service
June 7, 2024
Cynet Health is seeking an experienced Telemetry Registered Nurse for an exciting Travel Nursing job in York, PA. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $2038 / Week About Cynet Health: Ranked #5 Best Travel Nursing Companies 2022 by BluePipes. We offer the most competitive...
United States - DC - DC - Washington
May 22, 2024
• Have you ever dreamed of making an impact? How about serving your community, State, and Nation? As a Military Police Officer for the Army National Guard, you'll do all of these things by protecting, defending, and upholding the law. • MPs support battlefield operations through circulation control,...
United States - DC - DC - Naval Anacost Annex
June 8, 2024
GetMed Staffing is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Richmond, VA. Shift: • 3x12 hr nights Start Date: • 06/24/2024 Duration: • 13 weeks Pay: • $1977 / Week About GetMed Staffing: • GetMed is a medical staffing company that is here to...
United States - DC - DC - Parcel Return Service
June 4, 2024
Wider Circle is looking for a Bilingual Community Engagement Lead - Medicaid in Maryland, to play a vital role in our groundbreaking program, which connects neighbors for better health outcomes. The successful candidate will radiate confidence and empathy, establish trust with our members, and...
United States - DC - DC - Washington
May 22, 2024
Overview: • Do you want to build an impactful career to change the world for the better? • Geosyntec has an exciting opportunity for an Office Administrato r in our Washington, DC office. • The position will provide high-level administrative support to environmental...
United States - DC - DC - Naval Anacost Annex
May 22, 2024
• Fuel is one of the most vital components of the Army National Guard. It's what keeps Soldiers pushing onward, and as a Petroleum Supply Specialist, you'll make sure they'll never run out. In this position, you will ensure the proper handling, storage, and shipment of petroleum-based products, such...
United States - DC - DC - Washington
June 10, 2024
MedPro Healthcare Staffing is seeking a travel nurse RN Case Management for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Case Management • Discipline: RN • Start Date: 07/08/2024 • Duration: 13 weeks • 36 hours per week • Shift: 8 hours, days • Employment...
The George Washington University Hospital
United States - DC - DC - WASHINGTON
June 10, 2024
Responsibilities $25,000 SIGN ON BONUS for 2+ years of acute care experience Nursing at GW Hospital Nurses at GWUH identify as essential partners with providers, ancillary, and support staff in an academic medical center, that is Defining Medicine. Our professional RN staff seek best practice...
United States - DC - DC - Washington
June 7, 2024
FlexCare Medical Staffing is seeking an experienced Telemetry Registered Nurse for an exciting Travel Nursing job in Mechanicsville, VA. Shift: • 3x12 hr nights Start Date: • 07/01/2024 Duration: • 13 weeks Pay: • $2029.96 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE TODAY FOR JOB...
United States - DC - DC - Washington Navy Yard
June 8, 2024
TRS Healthcare is seeking an experienced Medical Surgical/Telemetry Registered Nurse for an exciting Travel Nursing job in Bel Air, MD. Shift: 3x12 hr nights Start Date: 07/08/2024 Duration: 13 weeks Pay: $1828.08 / Week TRS Healthcare is seeking a Registered Nurse that is licensed in MD to work in...
United States - DC - DC - Washington Navy Yard
June 6, 2024
ADN Healthcare is seeking an experienced Case Manager Registered Nurse for an exciting Travel Nursing job in Charlottesville, VA. Shift: • 4x10 hr days Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $2210 / Week About ADN Healthcare: • ADN Healthcare is an industry leading healthcare staffing...
United States - DC - DC - Washington
May 23, 2024
Company Description • Born in the wake of "the great resignation", Alleghany-Greenbrier Human Capital, a subsidiary of HarrisFields Seach Partners, N.A., is a multi-discipline-focused direct-hire search firm, headquartered in the heart of the nation's capital. •...
United States - DC - DC - Naval Anacost Annex
May 22, 2024
• When a Soldier needs a part made or repaired right away, they look to Machinists for assistance. Army National Guard Machinists utilize their knowledge, skills, and expertise to repair broken parts, modify old ones, or fabricate replacements for all equipment. • They achieve this by operating...
United States - DC - DC - Washington Navy Yard
May 29, 2024
FlexCare Medical Staffing is seeking an experienced Emergency Room Registered Nurse for an exciting Travel Nursing job in Columbia, MD. Shift: • 3x12 hr nights Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $1970.36 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE TODAY FOR JOB...
United States - DC - DC - Naval Anacost Annex
June 8, 2024
Source Medical Staffing is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Charlottesville, VA. Shift: • 3x12 hr flex Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $1846 / Week Source Medical Staffing is seeking an experienced healthcare...
United States - DC - DC - Naval Anacost Annex
May 29, 2024
FlexCare Medical Staffing is seeking an experienced Emergency Room Registered Nurse for an exciting Travel Nursing job in Columbia, MD. Shift: • 3x12 hr nights Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $1970.36 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE TODAY FOR JOB...
United States - DC - DC - Washington Navy Yard
June 4, 2024
Wider Circle is looking for a Bilingual Community Engagement Lead - Medicaid in Maryland, to play a vital role in our groundbreaking program, which connects neighbors for better health outcomes. The successful candidate will radiate confidence and empathy, establish trust with our members, and...
United States - DC - DC - Washington Navy Yard
June 8, 2024
Source Medical Staffing is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Charlottesville, VA. Shift: • 3x12 hr flex Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $1846 / Week Source Medical Staffing is seeking an experienced healthcare...
United States - DC - DC - Washington
May 31, 2024
Drive for Artur - OTR Company Driver Openings. COMPANY DRIVERS • Miles and money - Our OTR solo drivers average 2,800 - 3,000 miles per week • Industry-Leading Pay • $.53-$.67 cpm for solos • Up to $.73-$.78 cpm for teams As a company driver, we offer you a broad range of opportunities. These...
United States - DC - DC - Parcel Return Service
June 7, 2024
FlexCare Medical Staffing is seeking an experienced Stepdown Unit Registered Nurse for an exciting Travel Nursing job in Reston, VA. Shift: • 3x12 hr nights Start Date: • 06/24/2024 Duration: • 13 weeks Pay: • $2359.53 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE TODAY FOR JOB...
United States - DC - DC - Washington
May 28, 2024
[ ] • Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement • Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons...
United States - DC - DC - Washington Navy Yard
June 3, 2024
Cynet Health is seeking an experienced Radiology Registered Nurse for an exciting Travel Nursing job in Washington, DC. Shift: 4x10 hr nights Start Date: 07/01/2024 Duration: 14 weeks Pay: $3239.69 / Week About Cynet Health: Ranked #5 Best Travel Nursing Companies 2022 by BluePipes. We offer the...
United States - DC - DC - Washington
June 6, 2024
Greenstaff Medical US is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Charlottesville, VA. • Shift: • 4x12 hr nights Start Date: • 07/08/2024 Duration: • 13 weeks Pay: • $2755.2 / Week About Greenstaff Medical US: • At Greenstaff Medical, we pride...
United States - DC - DC - Naval Anacost Annex
June 6, 2024
FlexCare Medical Staffing is seeking an experienced Medical Surgical Registered Nurse for an exciting Travel Nursing job in Baltimore, MD. Shift: • 3x12 hr nights Start Date: • 07/15/2024 Duration: • 13 weeks Pay: • $1815.12 / Week NOTE: • THIS IS A TRAVEL STAFFING ASSIGNMENT. INQUIRE TODAY FOR JOB...