RETAIL ACTIVATION MANAGER, Northern California Bay Area

Strategic Group
US - California - San Francisco
May 10, 2025

ABOUT STRATEGIC GROUP Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives.
For more than two decades, we've built a reputation for engaging our clients' retail customers and influencing their hard-to-penetrate consumer base.
RETAIL ACTIVATION MANAGER In this role, the Retail Activation Manager will serve as the primary marketing expert on behalf of E&J Gallo's Salt Point Brand Team on the Salt Point Brand.
They will develop and maintain positive relationships with key off & on premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers.
In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe.
Our Retail Activation Managers will work collaboratively with our client's local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS Sales Support:
• Build and develop a key account list across a defined territory of 'must win' accounts, driving on and off premise growth, with a split of 80% off premise and 20% on premise, focusing on targeting quality distribution o Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
• Execute brand standards at industry leading levels o Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm o Focus on merchandising accounts, securing brand features, programming, and visibility within the account universe o Communicate market conditions to the client regularly in an articulate efficient manner o Maintain awareness of best practices, trends, and competitive brands
• Track, measure, record, and provide valuable insights on all sales support initiatives
• Ensure practices are compliant with all local, state, and federal regulatory statutes
• Work closely with local distributors partners to ensure all goals are met within the defined timeframe
• Occasionally assist Gallo Malt Division brand teams, in executing select brand events within the market Experiential Marketing:
o Identify brand opportunities via non-traditional marketing initiatives o Develop engaging sampling initiatives that generate excitement and affinity for the brand ■ Schedule programing in target accounts at the optimal time for target consumer engagement ■ Manage budget and associated activation costs ■ Leverage programming and consumer demand to inspire trade ■ Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly REQUIREMENTS Retail Activation Managers must possess/demonstrate:

• 1-3 years of beverage industry related experience • B.A.
or B.S.
in Business Administration, Marketing, Public Relations, or related field • Ability to drive and maintain a valid driver's license, and have a reliable vehicle • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook) • Strong time management skills, and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50lbs and stand for long periods of time QUALIFICATIONS • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal) • Existing distributor, on premise, or retail account relationships are a plus • Extensive knowledge of alcohol beverage industry • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus REPORTING RELATIONSHIP AND EVALUATION Reports directly to and is evaluated by the company's by the company's Vice President.
Additionally, all roles are responsible to the Salt Point Brand Team and E&J Gallo Business Development Manager in market.

The above description is intended to describe the general content of and requirements for the performance of the job of the Retail Activation Manager.
It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.
Qualified candidates should send RESUME & COVER LETTER to *** TARGET MARKETS Northern California (San Francisco Bay Area), Southern California (Los Angeles area)
•

Read the full job description and apply online on the recuiter's web-site

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