Head of Brand & Content Marketing

Aonic
US - California - San Francisco
May 11, 2025
Advertising

Location:
5 days on-site in the heart of San FranciscoReports to:
CEO

About Aonic (***)Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable &enjoyable for millions of Americans and launching three category-defining products:
Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 50 grams of whey-based protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution.
We believe that by blending authentic storytelling, cutting-edge science, and a passionate community, we can empower millions of people to take control of their health.
We're a fast-moving startup, building from scratch and looking for a Head of Brand & Content Marketing who can drive our organic and paid social growth to a large followingand convert that attention into real, meaningful revenue.
If you're a social-savvy leader with a track record of creating must-watch content and leading top-performing teams, we'd love to meet you.
What You'll DoBrand Leadership

Build and continuously evolve Aonic's brand book, visual system, and voice and help make it a generational brand that reaches millions of household.
Drive quarterly brand audits to ensure every channel and asset stays on-strategy and world-class.
Own brand campaigns end-to-endbriefing, creative, channel mix, and post-mortems.

Design & Content Ecosystem

Oversee packaging, merchandise, retail POP, and digital asset design; maintain a streamlined approval workflow.
Manage the entire content pipeline (organic, paid, UGC, influencer) for TikTok, Instagram, YouTube, LinkedIn, Facebook, and emerging platforms.

Social & Community Growth

Architect a viral-first social strategy that drives massive reach and engagement.
Lead a high-performing team of creators, editors, community managers, and analysts to execute, iterate, and win daily.

Creator, Influencer & UGC Activation

Source, negotiate, and scale partnerships with creators who amplify our mission.
Convert standout organic content into paid advertising that converts.

Performance & Analytics

Set KPI targets, instrument dashboards, and translate insights into rapid creative iterations.
Present clear revenue impact to exec leadership.

Cross-Functional Leadership

Partner with Growth, Product, Ops, and Customer Experience to ensure brand consistency and a frictionless consumer journey.
Champion "brand-first, social-native" thinking company-wide.

Your ImpactBy blending organic storytelling with paid distribution, you will maximize our impact across platformsdriving brand awareness, engagement, and revenue.
What You Bring

10+ years leading brand, content, or social at high-growth CPG, DTC, or wellness brandsat least 3 years managing creative teams.
Proven track record building viral social presences and translating them into revenue.
Portfolio of brand books, packaging systems, and 360 campaigns you've owned.
Fluency in social & content marketing trends, influencer marketing, and data-driven optimization.
Comfort blending hands-on creativity with executive-level strategy and cross-functional influence.
Passion for health, wellness, and culture; endless curiosity and bias for action.

Why You'll Love Working HereAutonomyYou'll have the autonomy to shape Aonic's entire social and creator marketing engine.
Your work will be front and center in establishing our brand voice and presence.
ImpactBe a core part of Aonic's mission to empower millions of Americans to enjoy healthy living.
Your content will reach millions, educating and inspiring people to take meaningful steps towards better nutrition.
Agile, Creative CultureWe're a small, fast-paced startup, and you'll never be short on ideas to test or campaigns to launch.
Experimentation is encouraged, and you'll have the freedom to lead bold initiatives.
GrowthAs we scale, so will your responsibilities.
You'll be the visionary behind a social media empire spanning multiple platforms and channels, with ample opportunity to build a team under you.
Onsite collaborationWork in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration.
Comprehensive health planCompetitive medical, and vision packages, together with 401k matching.
Work hard and rest wellUnlimited paid-time-off (PTO) every year plus federal holidays off.
Vibrant and world-class teamOur focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision.
Competitive cash & equity compensationCompelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic's success.
Cash compensation for this role is $160-220k.

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Read the full job description and apply online on the recuiter's web-site

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