Growth Marketer - Sustainability Solutions The

Join Sustaira

Sustaira is growing rapidly with triple digit growth and we're expanding our team!

By combining cutting-edge technology and domain expertise, Sustaira makes sustainability actionable, accountable, scalable, and rewarding.
Our platform and marketplace for Sustainability solutions, services and partners, enables leaders to make their organizations more sustainable, faster.
We accelerate sustainability initiatives by listening closely to customer feedback, keeping track of developments and legislation in the Sustainability and ESG space and providing customers with the solutions and services they need to move towards a more sustainable future.

Role Description

Sustaira is looking for a talented and driven Growth Marketer - Sustainability Solutions with a passion for sustainability and a strong track record of designing, executing, and optimizing marketing and business development campaigns that drive pipeline and revenue.
You'll play a pivotal role in accelerating customer acquisition, expanding market presence, and optimizing user journeys across the funnel.
This is an opportunity to make a tangible impact at the intersection of (digital) marketing, sustainability solutions, and software scale-up growth.

Responsibilities

• Design and implement multi-channel growth strategies across media, SEO, email, content syndication, partnerships, and product-led growth initiatives.
• Content creation and editing such as:
  campaign emails, newsletters, blog posts, and press releases.
• Own and optimize the marketing funnel from awareness through conversion; analyze performance metrics and run A/B tests to improve conversion rates.
• Collaborate with the product owners, sustainability leads, sales, and customer success teams to create targeted campaigns that resonate with buyer personas in sustainability, ESG, and finance roles.
• Lead campaign execution across digital channels (Email, LinkedIn, Apollo, CRM and others) with strong attention to ROI and CAC.
• Develop automation workflows and lead nurturing programs to engage prospects and shorten sales cycles.
• Develop and execute data-driven lead marketing and business development campaigns and programs, including webinars and events, emails.
• Plan, execute, and optimize lead generation with a programmatic and KPI focused market penetration of targeted accounts and (sub) verticals and domains.
  This includes A/B testing and campaign and content optimization
• Liaison between our targeted audiences and the sales team, including sales funnel optimization and collaboration between marketing and sales.
• Define market opportunities and go-to-market plans with sales, including mapping target personas, challenges, and unique value drivers
• Generate and orchestrate content generation across the organization, i.e.
  blogs, customer case studies and one-pagers.
• PR, including marketing communications with the leading analyst firms and press releases
• Joint marketing efforts with current and future partners, including Capgemini and Siemens
• Research trends in sustainability, carbon accounting, ESG and Sustainability reporting, and related areas to inform messaging and content strategy.
• Drive experimentation and iterate rapidly, applying a test-learn-scale mindset.
• Report on performance metrics, including traffic, conversion, retention, and attribution insights.

What we're looking for

• An A+ sustainability and marketing allrounder, who is a self starter that wants to make a difference
• You have a passion for new technologies, in particular smart, innovative and creative web and mobile apps.
  AI and generative AI tools experience is a bonus!
• You communicate well, have a winner's mentality, and like to work within a dynamic team!
• An excellent writer and content generator.
  You are considered a wonderful communicator.
  
• You have experience in sales outreaches and typical marketing and business development tasks such as email campaigns, making calls, and setting up meetings.
  
• A bonus would be that you have experience in sustainability
• You take initiatives and would like to be challenged to grow, expand your skill set and are not afraid to make mistakes
• You desire working with an incredible talented team and have a drive to support and enable exponential growth
• Marketing automation experience (Mailchimp, Apollo, LinkedIn and others).
• CRM experience (experience with Pipedrive or Salesforce is preferred)
• You have completed (or are completing) a Master's or Bachelor's degree in Marketing, Communications, and/or Sustainability and have a passion for software.
• A minimum of 5 years' experience working in demand/growth marketing
• Self motivated with stellar time management while working remotely
• Ability to take a leading role in customer projects and/or internal initiatives.
• You enjoy research and have an interest in experiencing a true scale-up environment
• Highly proficient in English (C1 or higher) and Dutch.
• Eligible to work in the Netherlands and based out of the Netherlands.
• You are available to work at least 24 hours per week.

What's in it for you

• Be part of a mission-driven company making a real climate impact.
• Join a passionate and collaborative team at the forefront of sustainability tech.
  
• Jump on this rapidly moving train and join an amazing journey that will fast-track your career, while growing professionally and financially.
• Work with talented and ambitious colleagues in a dynamic international setting.
  Leadership has proven international experience and will directly work with you, leading by example.
• Competitive base and variable compensation
• Net sales proceeds bonus, equity options and comprehensive benefits
• 30 vacation days (based on a 40-hour work week)
• Hybrid position:
  Come join our shared office space in Rotterdam and you also have the possibility to work remotely.
• Pension with contribution from Sustaira
• Health insurance, work-from-home and travel compensation
• Fun team outings and, if desired, international trips!