Head of Marketing

Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics.
We aim to create a thoughtful and empathetic future for mobility that enhances driving experience.
Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe.
Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021.
In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market.
There has never been a more exciting time to join XPENG - a leader in smart electric vehicles and sustainable mobility solutions.

Overview

As the Head of Marketing of XPeng Germany, you will lead and drive all marketing initiatives and strategies.
This pivotal role involves crafting and executing comprehensive marketing plans to achieve business objectives, enhance XPeng brand visibility, and drive revenue growth in alignment with regional and global marketing goals.

Key Responsibilities:

1.
Marketing Strategy and Planning

• Develop and implement a country-specific marketing strategy aligned with overall business objectives.
  
• Create annual marketing plans, including budget allocation, campaigns, and KPIs.
• Identify market trends, opportunities, competitor activities and refine strategies accordingly.

2.
Brand Management and Positioning

• Enhance the XPeng brand's presence and reputation in the German market.
• Plan and implement brand positioning and development strategies.
  Work towards brand sympathy and advocacy

3.
Product and Brand Communication

• Manage the creation and implementation of product communications initiatives with the power to pull the brand to a good level of awareness and knowledge
• Develop and execute communication solutions for product releases incl.
  rollout.
• Maintain and evolve product and brand related policies and standards - for all communication channels
• Develop top of the line tech/intelligence oriented communication in all relevant media channels - online and offline and deliver with engaging content

4.
Campaign Management and Execution

• Lead the conceptualization, planning, and execution of marketing campaigns across all channels
• Collaborate with internal teams and agencies to ensure campaign effectiveness and ROI.
• Install an efficient research monitoring process to have a clear picture about the brand's position and the success of the communication activities

5.
Team Leadership and Management

• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
• Set clear objectives, provide guidance, and motivate team performance to drive results.
• Cater for an appropriate level of competency and responsibility

6.
Partnerships and Stakeholder Management

• Cultivate and manage relationships with key stakeholders, including agencies, partners, and industry influencers.
• Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
• At least 8 years of progressive experience in marketing roles, with substantial experience in leadership positions.
• Proven track record in developing and executing successful marketing strategies in the German market.
• Proven capacity to produce top of the line performance in the current media transformation process
• Strong analytical skills with the ability to interpret data and trends to drive marketing decisions.
• Excellent leadership, communication, and negotiation abilities.
• In-depth knowledge of German market trends, consumer behavior, and regulatory landscape.
• Fluent written and verbal skills in German and English language.

XPENG offers:

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl.
  pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

Next steps:

To comply with GDPR, we can't process your personal data without your given consent.
Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees.
This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years.
Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we're an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.