Director, Canada eCommerce

About Us:

Dyson is a global technology enterprise. We're growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we've been recognized as one of the top employers to work for. In recent years, we've expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

Set the vision for Dyson Canada Direct Ecommerce through both existing and new channels

• Jointly with Canada and Regional Direct Leadership, translate the long-term strategy of the Canadian business and Dyson's Regional Direct Strategic priorities to define and drive a 5-year direct strategy.

• Be a visible and inspiring leader, championing to bring the direct strategy to life and building and maintaining momentum behind it. Motivate both Direct Ecommerce and other supporting partner functions, both local and regional, to get drive the strategy and achieve goals.

• Create and galvanize people behind clear strategic plans that fully capitalizes on direct opportunities while growing overall market profitability long-term and protecting the Dyson brand.

Develop plans and an efficient trading process and deliver direct sales volume and revenue commitments

• Develop plans that are consistent with the strategy and across all dimensions of the business (commercial, financial, operational, people) and point towards our goals.

• Work collaboratively with relevant teams to ensure that the organization is equipped with the right infrastructure (people, processes and systems) to deliver annual direct sales volumes through existing and new channels.

• Be a role model of ownership and accountability to commitments. Deliver monthly sales volumes as forecasted and communicate variances. When commitments are not met, proactively diagnose root causes and implement strategies to course correct.

• Own the direct business P&L and drive the business to relevant target(s), including overall performance and planned sales volumes (annual, monthly, etc. ).

Deliver the direct strategy through close collaboration with all business functions

• Drive first class execution of Direct Ecommerce and Dyson Group BU relevant strategies and activities through dysoncanada. ca.

• Lead and influence cross-functionally to ensure collaborative delivery of direct strategy, working particularly closely with:

  • Sales (National Accounts, Field Sales, and Demonstration)

  • Marketing (Media, Brand, and Category)

  • Customer Service (Contact Center and Technical Services)

  • Logistics and Finance

  • Other local or regional functions

• Balance execution of preconceived plans with agility to respond to real time market and consumer dynamics.

• As the owner of the site, ensure high standards for our consumer journeys through the right combination of Dyson guidelines and assets, and data-driven local relevance.

Build the team and capabilities needed to set the direct business up for future success

• In partnership with Regional Direct Leadership, review resource and capability requirements in direct and cross functional teams.

• Drive continuous review and development of capabilities and other commercial opportunities required to continue the expansion of direct and deliver long term growth.

• Proactively influence the agenda by engaging with the regional and global Direct leadership team; share own market findings, explore new ideas, and borrow inspiration from other markets and industries.

• 10+ years of strong e-commerce and digital marketing experience

  • Data driven site merchandising and consumer journey optimization.

  • P&L acumen, ownership

  • Understanding of the digital media landscape, mechanics and levers

  • Understanding of CRM / email / database acquisition strategies

  • Affiliate management (eBay, other digital retailers)

• Experience leading in an e-commerce environment, both branded sites and third-party platform

• Proven delivery of sales results with a premium brand

• Budget management and financial expertise

• Deep understanding of customer experience and behaviors

• Understanding of the complexity of market dynamics and its implications

• Can credibly understand and be a thought leader across ecommerce infrastructure, e. g. logistics, warehousing, supporting IT platforms, media strategies, etc.

Skills & Competencies

• Demonstrated strategic and business planning capability

• Budget management and financial expertise

• Evidence of success in complex, matrix and entrepreneurial environments is key

• Excellent influencer with the ability to inspire, align and engage multiple teams without exercising direct authority

• Strong leader capable of developing a vision, drawing on multi-disciplinary perspectives, obtaining buy-in across the business, and driving collaborative execution

• Excellent ability to build relationships at all levels of the organization, locally and globally

• Energized by thinking differently, delivering change, and diplomatically challenging the norm

• Successful experience working across the spectrum of strategic to executional, and comfortable with hands-on delivery

• Comfortable with ambiguity but able to build structure and clarity

• Self-starter who is proactive and has an owner's mindset, sees things through to completion

• Uncompromising ethics and integrity

• Having worked in entrepreneurial contexts is a plus

• Third party platform direct experience is a plus

• Must be able to occasionally travel and work both within and outside Canada.

At Dyson, how we reward you is linked to our high-performance culture. But it's about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you're in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions

• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)

• Short-Term and Long-Term Disability

• Employee Referral Program

• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time

• Generous Maternity Leave Program

• Employee Assistance Program

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology.