Paid Media Account Manager

Job Type:
On-demand, 20-40 hours per week

Location:
Remote

Work Schedule:
Working hours must overlap with EST business hours (9am - 5pm EST) for at least five hours each day. We expect team members, especially client-facing, to be available 9am - 5pm EST (New York Time).

Responsibilities:

• Management of paid media account operations for 8+ clients.
• Management of a small to medium size team of paid media specialists.
• Develop, communicate, and partially execute PPC strategies for clients
• Identify and strategize key PPC KPIs based on clients' business objectives
• Communicate to clients, internal team, and management about strategy/project development, timelines, and results/performance
• Work with other internal teams (e.g., SEO, Sales, etc.) to set expectations and improve strategy/performance
• Ensure timely and quality completion of work product delivered from the paid media department's staff to Galactic Fed clients.
• Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client / website research, account structure, etc.
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
• Prepare weekly paid media performance reports and recommendations to deliver to clients.
• Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.
• Stay informed of relevant industry, paid media, and paid media platform trends and best practices.

Requirements:

• Required:
  Fluent English written communication is required.
• Required:
  2+ years of experience in a digital media strategy role (preferably paid media, but also funnel marketing) with budgets exceeding $20k/mo.
• Required:
  2+ years of experience in Facebook and Google Ads advertising is required.
• Experience with Google Ads - annual certifications required
• Familiarity with Facebook Blueprint - don't have to be certified. We sponsor team members for this certification.
• Experience with social ad platforms such as Facebook, LinkedIn, and Twitter
• Understanding of Google Analytics and Google Tag Manager
• Preferred:
  Experience with funnel marketing elements is preferred e.g., landing page building, creative/copy, tracking/attribution, analytics, etc.
• Preferred:
  Experience with PPC reporting - reviewing performance and identifying next steps/strategies, drafting reports, etc.
• Preferred:
  Experience with web analytics tools such as Google Analytics, Google Search Console, Google Data Studios, etc.
• Preferred:
  Familiarity with Google Workspace products such as Google Sheets, Google Docs, etc.
• Nice to have:
  Knowledge of HTML, CSS, JavaScript, etc.
• Nice to have:
  Experience in Pinterest, Linkedin, Apple Search Ads, Twitter, Programmatic, Bing, YouTube, etc.
• Nice to have:
  Experience with both direct response and brand performance marketing.
• Expert knowledge of standard and current PPC best practices, as well as a strong understanding of digital marketing and advertising principles.
• Direct hands-on experience with paid search, paid social, email marketing, and all forms of custom acquisition, with a proven drive to stay on top of the latest industry trends.
• Expertise in owning the whole process of building and distributing ad creatives.
• Proven ability to effectively communicate cross-functionally with other teams, and a proven ability to be proactive
• Candidate must be able to commit to hyper-growth and to a long-term work engagement, must be gritty, must be emotionally intelligent, and must be an A-player.
• Attention to detail and the ability to multitask in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate insights and recommended actions.
• Strong levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and time management skills.

Notice on Reference Checks:

At Galactic Fed, we have found that past working relationships are often the best predictors of future success. Accordingly, we reserve the right to contact managers, direct reports, and colleagues at your previous places of employment for references, regardless of whether or not you share those people with us. To be clear, we will never contact anyone at your current employer without your permission, only past employers. If you have questions or concerns about this, please let us know in advance.