Associate Business Director - Content

Company description

Founded in 1926, Publicis Groupe stands as the world's most valuable holding communications agency, renowned for its creative capabilities that drive innovation across the industry. With a legacy of creative thinking, cutting-edge technology, and digital expertise, we empower clients worldwide to navigate their digital transformation journeys seamlessly. With three Solution Hubs-Publicis Communications, Publicis Media, and Epsilon, we're dedicated to crafting compelling narratives and impactful strategies that resonate on a global scale, ensuring our clients stay ahead in a rapidly evolving digital landscape.
Publicis Groupe Middle East (PGME) is headquartered in the UAE, with a presence in KSA, Jordan, Turkey, Egypt, Kuwait, Iraq, and Lebanon. Our vibrant culture is built on teamwork, flexibility, and continuous learning. We're a dynamic bunch who love to create and grow together. The evolution never stops.
Thanks to our collaborative approach and incredible talent, we won Network Agency of the Year at Dubai Lynx in 2023 and 2024, among many other exciting awards, making us the most awarded agency network in the region.
Fast Company also recognises us as the 'Most Innovative Company' for our Power of One model.
We're all about pushing boundaries, embracing new challenges, and having a lot of fun along the way.
Join us and experience our culture first-hand.

Overview

Work with the client teams and the creative developers within Publicis Content to lead the clients' business, develop the content strategy, conceptualize and ideate for clients. Coach & develop the team and to create an environment of collaboration and innovation.
Reporting to the Head of Publicis Content, you will help lead content strategy, development, implementation and measurement. You will partner with the Head of Publicis Content on all media partnership and content related elements of the brand, including designing and executing a brand content strategy, fostering new content and partnership opportunities and managing and creating never-been-done initiatives for your client.
The Associate Director - Content is responsible for the overall regional operations of the Content Development model - including oversight of the team coordinating content creation, production and delivery. Ensure effective communication and collaboration between clients and both internal and external partners.

Responsibilities

Technical & Product

• Contribute to the vision and management of brand content and media partnership projects for the client
• Respond to the business, marketing, brand, and communications goals with content-based solutions rooted in strategy and aligned with data and insights
• Designing content strategy with a knowledge of digital platforms and ecosystems, including a focused knowledge around social media platforms
• Serve as the main point of contact for quality assurance across all phases of content development
• Maintain positive relationships with all clients and vendor partners
• Lead the content approval process with the client, with the necessary assistance from creative / art direction leads
• Perform consistently against all published KPI's and scorecard objectives
• Lead one or two products within one of the 5 content verticals (Content Intelligence & Strategy, Original Asset Creation, Media & Influencer Content, Gaming & eSports and Content Distribution)
Business Acumen & Operational Efficiency

• Maximize profitability and top-line account growth by ensuring all organic opportunities are leveraged
• Ensure productization of Publicis Content to hedge risk by upselling / cross-selling our offering. These are always based on driving solutions that close client gaps, rather than pushing products.
• Ensure client commercial terms are met reflective of company policy
• Manage and optimize costs within agreed budget
• Ensure timely and accurate reporting of financials every quarter
• Identify and pursue client new business opportunities, when requested by the Head of Publicis Content
• Provide project management excellence across development and execution of timelines, management of content production schedules, adherence to deadlines, set up/organize internal/client meetings, ongoing team communication and meeting materials for program
• Presenting, designing or facilitating technical workshops for the team and clients
• Manage, develop and execute program metrics/recaps/summaries as dictated by agency/client guidelines and systems
• Manage the budget and financial aspects of projects
• Manage status updates with clients and our teams, recap emails, leading partners meetings and other administrative tasks
• Ensure client compliance, process consistency and client quality assurance
Innovative & Analytical Mindset

• Support development of paid, owned and earned media ecosystems that flow from the strategy defined and ensure the insights identified are executed flawlessly
• Stay atop of current content and technology trends and how those may affect your client business
• Track the performance of content programs, including post-program wrap-ups and recommendations
• Monitor high performance content brands for case studies and best practices
• Crystalizing compelling data and synthesizing research observations into actionable insights for the content teams to execute against
• Ensure participation in the regional and global awards that define the industry
• Writing, presenting, and publishing work - ensure thought leadership pieces on Content are published in industry portals by the team

Qualifications

6-8 years' in marketing, journalism or related field and 2+ years with content marketing responsibilities
• BA/BS in marketing, journalism or related field
• Proven experience writing presentations, creative content briefs, summaries of industry news and/or POVs
• Creative ability with fantastic interpersonal skills who enjoy challenging and fast-paced work
• Analytical ability - capable of using data / metrics to make sound performance management recommendations
• Extremely motivated and having strong leadership skills.
• Superb presentation abilities
• Strong client relationship skills and ability to strategically think from a client's perspective
• Excellent communication skills (written and verbal). Strong editing and proofreading skills
• Passion / curiosity for content / market trends, pop culture and entertainment
• Ability to think conceptually and to translate concepts into actionable plans to drive clients' businesses forward
• Project management experience, wearing multiple hats, working across multiple work streams that may be at different phases of development at a given time
• Entrepreneurial approach to finding and securing new opportunities

Additional information

R-2686
P-3042
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