ACCOUNT DIRECTOR HEALTH & WELLNESS

Memac Ogilvy
is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide Ogilvy network. It's the only truly integrated comms network - with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability under 1 P&L and under single leadership. Memac Ogilvy is about Making Brands Matter. We deliver on this by combining expert and new capabilities for modern marketing solutions (we are not a traditional advertising agency anymore) with solid project management expertise for agile and effective delivery as well as through a passionate talent agenda.
In 2018 Memac Ogilvy had a formidable year, with proven revenue and profit growth, winning over 140 pitches in the region including prestigious assignments such as being appointed as the Global Creative and PR agency for Expo2020 Dubai. This is great evidence that its transformation under the leadership of Patou Nuytemans is well underway.
The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 600 staff members.
What We Are Looking For
Responsible for the smooth running of Health & Wellness accounts, including pharmaceutical clients, and delivering their advertising campaigns.
Able to lead and manage a diverse team effectively.
Plays a key role in creating advertising and creative strategies for Health & Wellness and pharmaceutical clients.
Thinks of new and innovative solutions to business challenges and promotes the agency's services, especially Brand Stewardship.
Experience working with pharmaceutical clients.
Shows leadership and drive in thinking of innovative solutions to business/strategic problems and in merchandising the Agency's services (particularly Brand Stewardship).
The Team
The Account Director will be part of a diverse Health & Wellness team, collaborating to achieve Memac Ogilvy's business goals.
The Details
Professional & Technical Skills Required for This Position
Provides a clear direction for the team in support of health and wellness business objectives.
Gives effective feedback and coaches individuals to develop their knowledge, skills, and behaviours in the health and wellness sector.
Conducts regular performance and development reviews.
Recognizes and values work done well.
Runs a team, negotiating for resources and allocating tasks within and across departments, controlling timelines and budgets, anticipating issues, solving problems, and working toward solutions.
Acts as the client's day-to-day contact for all strategic and creative health and wellness-related matters.
Understands the dynamics of the health and wellness market and the brand's position within it.
Builds in-depth knowledge of health and wellness brands, synthesizing and interpreting information to support strategic decision-making.
Drives the ongoing strategic direction of health and wellness brands, encouraging and supporting others in their market analysis and brand strategy development.
Ensures all brand activity aligns with agreed-upon health and wellness strategies.
Works to align client and agency expectations across all health and wellness projects.
Represents individual or team perspectives in a convincing and compelling manner when speaking or writing.
Understands and appreciates the financial planning process for health and wellness projects.
Controls costs to ensure projects are completed within budget.
Demonstrates a thorough understanding of the business implications of specific health and wellness brand activities.
Identifies business development opportunities and highlights them to senior management.
Demonstrates expertise in the health and wellness communications mix, leveraging diverse channels to deliver brand messages effectively.
Demonstrates excellent writing skills tailored to health and wellness communications.
Demonstrates strong selling skills for health and wellness solutions.
Executes 360 Branding strategies and utilizes all elements of the Brand Stewardship toolbox for health and wellness clients.
Ogilvy Habits
Ogilvy Habits represent the behaviors that are at the core of our business and how we want to be. Every employee is expected to bring them to life in their everyday work.
Courage:
Shows bravery in making decisions, and stands by values and beliefs.
Idealism:
Strives for achievements; dares to raise our sights and blaze new trails.
Curiosity:
Has a desire to know more, and is open to all possibilities.
Playfulness:
Has fun and knows when not to take him or herself too seriously.
Candour:
Encourages openness and honesty with colleagues and with clients.
Intuition:
Trusting and listening to our unconscious or 'inner guru', to find unique solutions.
Free-spiritedness:
Permission to practice magic, encourage and promote flexibility.
Persistence:
Shows determination to achieve the right results.
Key Performance Measures:
Achievements of agreed objectives.
Proper behaviours as per Agency Habits.
Successful demonstration of the required professional skills.
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