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Learning objectives

By the end of this section, you will be able to:

  • Explain what the media are and how they are organized
  • Describe the main functions of the media in a free society
  • Compare different media formats and their respective audiences

Ours is an exploding media system. What started as print journalism was subsequently supplemented by radio coverage, then network television, followed by cable television. Now, with the addition of the Internet, blogs and social media—a set of applications or web platforms that allow users to immediately communicate with one another—give citizens a wide variety of sources for instant news of all kinds. The Internet also allows citizens to initiate public discussion by uploading images and video for viewing, such as videos documenting interactions between citizens and the police, for example. Provided we are connected digitally, we have a bewildering amount of choices for finding information about the world. In fact, some might say that compared to the tranquil days of the 1970s, when we might read the morning newspaper over breakfast and take in the network news at night, there are now too many choices in today’s increasingly complex world of information. This reality may make the news media all the more important to structuring and shaping narratives about U.S. politics. Or the proliferation of competing information sources like blogs and social media may actually weaken the power of the news media relative to the days when news media monopolized our attention.

Media basics

The term media defines a number of different communication formats from television media, which share information through broadcast airwaves, to print media, which rely on printed documents. The collection of all forms of media that communicate information to the general public is called mass media    , including television, print, radio, and Internet. One of the primary reasons citizens turn to the media is for news. We expect the media to cover important political and social events and information in a concise and neutral manner.

To accomplish its work, the media employs a number of people in varied positions. Journalists and reporters are responsible for uncovering news stories by keeping an eye on areas of public interest, like politics, business, and sports. Once a journalist has a lead or a possible idea for a story, he or she researches background information and interviews people to create a complete and balanced account. Editors work in the background of the newsroom, assigning stories, approving articles or packages, and editing content for accuracy and clarity. Publishers are people or companies that own and produce print or digital media. They oversee both the content and finances of the publication, ensuring the organization turns a profit and creates a high-quality product to distribute to consumers. Producers oversee the production and finances of visual media, like television, radio, and film.

The work of the news media differs from public relations    , which is communication carried out to improve the image of companies, organizations, or candidates for office. Public relations is not a neutral information form. While journalists write stories to inform the public, a public relations spokesperson is paid to help an individual or organization get positive press. Public relations materials normally appear as press releases or paid advertisements in newspapers and other media outlets. Some less reputable publications, however, publish paid articles under the news banner, blurring the line between journalism and public relations.

Questions & Answers

opening day in the house. what is the speaker's first duty
Gabriel Reply
what is bill of right?
Dyutoe Reply
first 10 amendments to the Constitution
Ruthie
what prevented the equal rights Amendment from being ratified?
Darhel Reply
why some countries adopts written constitution
Paschal Reply
what part of our government is based on parliament
SonIa Reply
what important political idea came from Thomas Hobbes
SonIa
Thomas Hobbes who is he
SonIa
what is democracy
Haliru Reply
what is Constitution
Joy Reply
What's separation of power in government?
Fortune Reply
What's political parties?
Fortune
What's Political apathy
Fortune
political parties can be defined as a group of people who share a common interest
Waris
political apathy it can be defined by act of not having Interest in any politics
Waris
political parties are organised group of citizens,acting as a political unit and through the use of their voting power trys to control the government.
Jasper
what are the broad purposes of government
Slande Reply
what is constition
Diana Reply
What is government
Kweku Reply
Government is the body with power to make and enforce laws to control a country, land,area people or organization.
Fortune
Why government, why no other forms of get together as a community
Sunday Reply
consider the constitucional powers of cpngress. which are most important? why?
Mary Reply
what is the meaning of democrats in government
peju Reply
what is the meaning of distributive policy
peju
Democrat in government is a supporter of democracy; an advocate of democratic politics(originally as opposed to the aristocrats in Revolutionary france). It also mean, someone who rules a representative democracy.
Fortune
presidential campaigns
Diana Reply
which includes the president and vice President
peju

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Source:  OpenStax, American government. OpenStax CNX. Dec 05, 2016 Download for free at http://cnx.org/content/col11995/1.15
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