<< Chapter < Page Chapter >> Page >
By the end of this section, you will be able to:
  • Calculate profits by comparing total revenue and total cost
  • Identify profits and losses with the average cost curve
  • Explain the shutdown point
  • Determine the price at which a firm should continue producing in the short run

A perfectly competitive firm has only one major decision to make—namely, what quantity to produce. To understand why this is so, consider a different way of writing out the basic definition of profit :

Profit = Total revenue Total cost           = ( Price ) ( Quantity produced ) ( Average cost ) ( Quantity produced )

Since a perfectly competitive firm must accept the price for its output as determined by the product’s market demand and supply, it cannot choose the price it charges. This is already determined in the profit equation, and so the perfectly competitive firm can sell any number of units at exactly the same price. It implies that the firm faces a perfectly elastic demand curve for its product: buyers are willing to buy any number of units of output from the firm at the market price. When the perfectly competitive firm chooses what quantity to produce, then this quantity—along with the prices prevailing in the market for output and inputs—will determine the firm’s total revenue, total costs, and ultimately, level of profits.

Determining the highest profit by comparing total revenue and total cost

A perfectly competitive firm can sell as large a quantity as it wishes, as long as it accepts the prevailing market price. Total revenue is going to increase as the firm sells more, depending on the price of the product and the number of units sold. If you increase the number of units sold at a given price, then total revenue will increase. If the price of the product increases for every unit sold, then total revenue also increases. As an example of how a perfectly competitive firm decides what quantity to produce, consider the case of a small farmer who produces raspberries and sells them frozen for $4 per pack. Sales of one pack of raspberries will bring in $4, two packs will be $8, three packs will be $12, and so on. If, for example, the price of frozen raspberries doubles to $8 per pack, then sales of one pack of raspberries will be $8, two packs will be $16, three packs will be $24, and so on.

Total revenue and total costs for the raspberry farm, broken down into fixed and variable costs, are shown in [link] and also appear in [link] . The horizontal axis shows the quantity of frozen raspberries produced in packs; the vertical axis shows both total revenue and total costs, measured in dollars. The total cost curve intersects with the vertical axis at a value that shows the level of fixed costs, and then slopes upward. All these cost curves follow the same characteristics as the curves covered in the Cost and Industry Structure chapter.

Total cost and total revenue at the raspberry farm

The graph shows that firms will incur a loss if the total cost is higher than the total revenue.
Total revenue for a perfectly competitive firm is a straight line sloping up. The slope is equal to the price of the good. Total cost also slopes up, but with some curvature. At higher levels of output, total cost begins to slope upward more steeply because of diminishing marginal returns. The maximum profit will occur at the quantity where the gap of total revenue over total cost is largest.

Questions & Answers

start new n questions too
Emmaunella Reply
summarize halerambos & holbon
David Reply
the Three stages of Auguste Comte
Clementina Reply
what are agents of socialization
Antonio Reply
sociology of education
Nuhu Reply
definition of sociology of education
Nuhu
definition of sociology of education
Emmaunella
what is culture
Abdulrahim Reply
shared beliefs, values, and practices
AI-Robot
What are the two type of scientific method
ogunniran Reply
I'm willing to join you
Aceng Reply
what are the scientific method of sociology
Man
what is socialization
ogunniran Reply
the process wherein people come to understand societal norms and expectations, to accept society's beliefs, and to be aware of societal values
AI-Robot
scientific method in doing research
ogunniran
defimition of sickness in afica
Anita
Cosmology
ogunniran
Hmmm
ogunniran
list and explain the terms that found in society
REMMY Reply
list and explain the terms that found in society
Mukhtar
what are the agents of socialization
Antonio
Family Peer group Institution
Abdulwajud
I mean the definition
Antonio
ways of perceived deviance indifferent society
Naomi Reply
reasons of joining groups
SAM
to bring development to the nation at large
Hyellafiya
entails of consultative and consensus building from others
Gadama
World first Sociologist?
Abu
What is evolutionary model
Muhammad Reply
Evolution models refer to mathematical and computational representations of the processes involved in biological evolution. These models aim to simulate and understand how species change over time through mechanisms such as natural selection, genetic drift, and mutation. Evolutionary models can be u
faruk
what are the modern trends in religious behaviours
Selekeye Reply
what are social norms
Daniel Reply
shared standards of acceptable behavior by the group or appropriate behavior in a particular institution or those behaviors that are acceptable in a society
Lucius
that is how i understood it
Lucius
examples of societal norms
Diamond
Discuss the characteristics of the research located within positivist and the interpretivist paradigm
Tariro Reply
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get Jobilize Job Search Mobile App in your pocket Now!

Get it on Google Play Download on the App Store Now




Source:  OpenStax, Principles of economics. OpenStax CNX. Sep 19, 2014 Download for free at http://legacy.cnx.org/content/col11613/1.11
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Principles of economics' conversation and receive update notifications?

Ask