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By the end of this section, you will be able to:
  • Explain real GDP, recessionary gaps, and inflationary gaps
  • Recognize the Keynesian AD/AS model
  • Identify the determining factors of both consumption expenditure and investment expenditure
  • Analyze the factors that determine government spending and net exports

The Keynesian perspective focuses on aggregate demand. The idea is simple: firms produce output only if they expect it to sell. Thus, while the availability of the factors of production determines a nation’s potential GDP    , the amount of goods and services actually being sold, known as real GDP    , depends on how much demand exists across the economy. This point is illustrated in [link] .

The keynesian ad/as model

Keynesian view of the AD/AS model shows that with a horizontal AS, a decrease in demand leads to a decrease in output, but no decrease in prices.
The Keynesian View of the AD/AS Model uses an SRAS curve, which is horizontal at levels of output below potential and vertical at potential output. Thus, when beginning from potential output, any decrease in AD affects only output, but not prices; any increase in AD affects only prices, not output.

Keynes argued that, for reasons we explain shortly, aggregate demand is not stable—that it can change unexpectedly. Suppose the economy starts where AD intersects SRAS at P 0 and Yp. Because Yp is potential output, the economy is at full employment. Because AD is volatile, it can easily fall. Thus, even if we start at Yp, if AD falls, then we find ourselves in what Keynes termed a recessionary gap    . The economy is in equilibrium but with less than full employment, as shown at Y 1 in the [link] . Keynes believed that the economy would tend to stay in a recessionary gap, with its attendant unemployment, for a significant period of time.

In the same way (though not shown in the figure), if AD increases, the economy could experience an inflationary gap    , where demand is attempting to push the economy past potential output. As a consequence, the economy experiences inflation. The key policy implication for either situation is that government needs to step in and close the gap, increasing spending during recessions and decreasing spending during booms to return aggregate demand to match potential output.

Recall from The Aggregate Supply-Aggregate Demand Model that aggregate demand is total spending, economy-wide, on domestic goods and services. (Aggregate demand (AD) is actually what economists call total planned expenditure. Read the appendix on The Expenditure-Output Model for more on this.) You may also remember that aggregate demand is the sum of four components: consumption expenditure, investment expenditure, government spending, and spending on net exports (exports minus imports). In the following sections, we will examine each component through the Keynesian perspective.

What determines consumption expenditure?

Consumption expenditure is spending by households and individuals on durable goods, nondurable goods, and services. Durable goods are things that last and provide value over time, such as automobiles. Nondurable goods are things like groceries—once you consume them, they are gone. Recall from The Macroeconomic Perspective that services are intangible things consumers buy, like healthcare or entertainment.

Questions & Answers

the meaning of elasticity
Yawe Reply
when equilibrium is égal to 1
Moussa
The type of elasticity if demand
Okonkwo Reply
aren't leaving too about bathrooms
SHADAB
I don't understand
Amina
like.
Ubong
what is money
Lawal Reply
what is supply
Lawal
the total number of goods present at a particular area at a particular time
Offset
the meaning of elasticity
Affum Reply
how to knw the break even point in business
Edmore Reply
hello
Marshal
hello
ghulam
hi
Kakay
hi
Ornill
hi
Bakari
Good evening
owi
when TOTAL COST & TOTAL REVENUE equal each other that's break even point
Bappy
How is everyone doing
Kakay
yaah
Chris
🤙🤙
Kakay
Good evening
Amarachi
how are you feeling
Sorie
hello
Marshal
hello
McClean
Hai👋👋
Noah
Hey
Andile
hello
Offset
what's up?
Offset
what are the importance of economics
sani Reply
hello
Marshal
welcome
Zaid
am new here
Kakay
hello I'm new here
Mona
your welcome
Bakari
thanks
Mona
where are you from?
Bakari
Hello I'm new here
Amarachi
what is development?
juwel Reply
it shows how many products customers are willing to purchase as the price of those product increase or decrease
Asha Reply
economics as a science
skima Reply
What is utility
Jimoh Reply
utility is a total satisfaction derives from a consumer.
Umar
what is ranking reveal choices?
Umar
wants satisfying power of a commodity is known as utility........
SHADAB
What is elasity
bohvy
Differentiate between scarcity and choice and explain how they effect perfectly elasiticity of demand and give relevant example with type of goods affected
PATRICK
Utility is ability if of available goods to satisfy human wants
PATRICK
any idea about equilibrium?
Umar
equilibrium where price and quantity demanded equals
Bappy
e
john
Equilibrium is when quantity demanded of goods and services is equal to supply to the market.
john
saaa.....
Bright
how about the profit....anybody can explain
Jeff
how about equilibrium of consumer?
Umar
bappy,john thank you the answers.
Umar
Utility Simply means the satisfaction a consumer derives from consuming a good or service
Hez
Pls can someone explain Elasticity of demand in a short terms
Osuayan
it's a degree of responsiveness to demand due to changes in prices
Ukpen
what is scarcity? pls help
Mikateko Reply
scarity is when there is a huge demand for certain goods and services but there's limited resources to actually produce those things
Mario
thank you
Kakay
what is development?
juwel
what is distribution
umar Reply
1.what is distribution? 2.what are factors affecting distribution? 3.releat what you are writing in the contest of economics and Nigeria situation
umar
what is demand
Obianyido Reply
things that are needed or wanted
Mario
The market for you In Ilorin has the following demand and supply equation Qd + 5p =9520 Qs =2.5p - 125 a) determine the equation price and quantity b) Explain the situation when the market price is below the equlibrum price
Rasheee Reply
solutions
Alex
What is scale of preference
Richmond Reply
Pls what is scale of preference
Richmond
scale of preference is a arrangement of individual wants in order of priority
Lamina
the arrangement of people want inoder of demand
Ada

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Source:  OpenStax, Principles of economics. OpenStax CNX. Sep 19, 2014 Download for free at http://legacy.cnx.org/content/col11613/1.11
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