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Capacity and duration

Although sensory memory can hold quite a lot of information, it cannot keep any of this information for very long due to the constant inflowof new data. Estimates of duration vary somewhat, but most agree that information cannot be kept active in sensory memory for more than afew (e.g., 3-5) seconds.

We cannot possibly process all of the data that sensory memory intakes. Therefore, we must select those sensory data that arerelevant to whatever task we are currently undertaking—and ignore the rest. For the most part, we do this without being very aware ofit.

One bothersome aspect of sensory memory is that it collects some sensory data that we wish we could ignore. Have you ever tried toconcentrate, perhaps on school assignments, but felt distracted by the goings-on around you? That is a classic example of having sensorydata that you felt compelled to process when it didn't meaningfully benefit you.

Imagine Pierre, a student in a busy classroom where a teacher is giving a group of students directions for anassignment. Pierre is trying to concentrate on the teacher's instructions, but some other students are creating a distraction with a butterfly display on the other sideof the room. The problem here, from a cognitive perspective, is that Pierre cannot effectively process both the actions of hisclassmates and the teacher's directions; he must choose whether to pay attention to the distraction or to his teacher. All of thisinformation is contained in sensory memory, but not all of it can be processed in working memory, for reasons we discuss next.

Application activity

How many times have you seen a penny? Would you be able to recognize a penny if you saw one? Go to (External Link) and see if you can indentify which one is the real penny. Explain, based on theinformation-processing model, why you (or someone else) might have difficulty with this task.

Working memory

Let's clear something up before we get ourselves too involved talking about working memory. Atkinson and Shiffrin originally called thisstore “short-term memory” (to contrast with long-term memory), but modern researchers use the term “working memory” instead. These twoterms have some rather subtle distinctions (which cognitive scholars care deeply about), but for our purposes the differences arenegligible. Thus, in this discussion, we will prefer the more common term “working memory.”

Working memory is where the real business of thinking takes place. This is where your students will process the content of your carefullycrafted lessons as well as your instructions for how to complete their assignments—oh yes, and your warnings regarding proper decorum inthe classroom. This is where rocket scientists do their thing, eventually accomplishing moon landings, sending spacecraft to landwith precision on other planets millions of miles away, and the like. Now you can see that working memory is a space to be respected (pleaseremove your hat, if you are wearing one).

Capacity

The pity is, in spite of all of its capabilities, working memory is a very small place. Well before Atkinson and Shiffrin developed theirinformation-processing model, George Miller (1956) discovered that most individuals have approximately seven cognitive “slots” available to be filled with information at any given timeand that this number varies by about two slots across the population, yielding the now-popular estimate of “seven plus or minus two”elements available in working memory to hold all the information one wishes to cram in.

Questions & Answers

differentiate between demand and supply giving examples
Lambiv Reply
differentiated between demand and supply using examples
Lambiv
what is labour ?
Lambiv
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Venny Reply
how is the graph works?I don't fully understand
Rezat Reply
information
Eliyee
devaluation
Eliyee
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WARKISA
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Lambiv
multiple choice question
Aster Reply
appreciation
Eliyee
explain perfect market
Lindiwe Reply
In economics, a perfect market refers to a theoretical construct where all participants have perfect information, goods are homogenous, there are no barriers to entry or exit, and prices are determined solely by supply and demand. It's an idealized model used for analysis,
Ezea
What is ceteris paribus?
Shukri Reply
other things being equal
AI-Robot
When MP₁ becomes negative, TP start to decline. Extuples Suppose that the short-run production function of certain cut-flower firm is given by: Q=4KL-0.6K2 - 0.112 • Where is quantity of cut flower produced, I is labour input and K is fixed capital input (K-5). Determine the average product of lab
Kelo
Extuples Suppose that the short-run production function of certain cut-flower firm is given by: Q=4KL-0.6K2 - 0.112 • Where is quantity of cut flower produced, I is labour input and K is fixed capital input (K-5). Determine the average product of labour (APL) and marginal product of labour (MPL)
Kelo
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Shukri
Can I ask you other question?
Shukri
what is monopoly mean?
Habtamu Reply
What is different between quantity demand and demand?
Shukri Reply
Quantity demanded refers to the specific amount of a good or service that consumers are willing and able to purchase at a give price and within a specific time period. Demand, on the other hand, is a broader concept that encompasses the entire relationship between price and quantity demanded
Ezea
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Shukri
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Lilia Reply
what is the difference between economic growth and development
Fiker Reply
Economic growth as an increase in the production and consumption of goods and services within an economy.but Economic development as a broader concept that encompasses not only economic growth but also social & human well being.
Shukri
production function means
Jabir
What do you think is more important to focus on when considering inequality ?
Abdisa Reply
any question about economics?
Awais Reply
sir...I just want to ask one question... Define the term contract curve? if you are free please help me to find this answer 🙏
Asui
it is a curve that we get after connecting the pareto optimal combinations of two consumers after their mutually beneficial trade offs
Awais
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Asui
In economics, the contract curve refers to the set of points in an Edgeworth box diagram where both parties involved in a trade cannot be made better off without making one of them worse off. It represents the Pareto efficient allocations of goods between two individuals or entities, where neither p
Cornelius
In economics, the contract curve refers to the set of points in an Edgeworth box diagram where both parties involved in a trade cannot be made better off without making one of them worse off. It represents the Pareto efficient allocations of goods between two individuals or entities,
Cornelius
Suppose a consumer consuming two commodities X and Y has The following utility function u=X0.4 Y0.6. If the price of the X and Y are 2 and 3 respectively and income Constraint is birr 50. A,Calculate quantities of x and y which maximize utility. B,Calculate value of Lagrange multiplier. C,Calculate quantities of X and Y consumed with a given price. D,alculate optimum level of output .
Feyisa Reply
Answer
Feyisa
c
Jabir
the market for lemon has 10 potential consumers, each having an individual demand curve p=101-10Qi, where p is price in dollar's per cup and Qi is the number of cups demanded per week by the i th consumer.Find the market demand curve using algebra. Draw an individual demand curve and the market dema
Gsbwnw Reply
suppose the production function is given by ( L, K)=L¼K¾.assuming capital is fixed find APL and MPL. consider the following short run production function:Q=6L²-0.4L³ a) find the value of L that maximizes output b)find the value of L that maximizes marginal product
Abdureman
types of unemployment
Yomi Reply
What is the difference between perfect competition and monopolistic competition?
Mohammed
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Source:  OpenStax, Oneonta epsy 275. OpenStax CNX. Jun 11, 2013 Download for free at http://legacy.cnx.org/content/col11446/1.6
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