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Entertainment function

An obvious manifest function of media is its entertainment value. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. And the numbers certainly illustrate that. While 2012 Nielsen research shows a slight reduction of U.S. homes with televisions, the reach of television is still vast. And the amount of time spent watching is equally large. Clearly, enjoyment is paramount. On the technology side, as well, there is a clear entertainment factor to the use of new innovations. From online gaming to chatting with friends on Facebook, technology offers new and more exciting ways for people to entertain themselves.

Social norm functions

Even while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms, values, and beliefs to the next generation. In fact, we are socialized and resocialized by media throughout our whole lives. All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should react to events. Media also provide us with cultural touchstones during events of national significance. How many of your older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading this textbook followed the events of September 11 or Hurricane Katrina on television or the Internet?

Just as in Anderson and Bushman's (2011) evidence in the Violence in Media and Video Games: Does It Matter? feature, debate still exists over the extent and impact of media socialization. One recent study (Krahe et al. 2011) demonstrated that violent media content does have a desensitizing affect and is correlated with aggressive thoughts. Another group of scholars (Gentile, Mathieson, and Crick 2011) found that among children exposure to media violence led to an increase in both physical and relational aggression. Yet, a meta-analysis study covering four decades of research (Savage 2003) could not establish a definitive link between viewing violence and committing criminal violence.

It is clear from watching people emulate the styles of dress and talk that appear in media that media has a socializing influence. What is not clear, despite nearly fifty years of empirical research, is how much socializing influence the media has when compared to other agents of socialization, which include any social institution that passes along norms, values, and beliefs (such as peers, family, religious institutions, and the like).

Life-changing functions

Like media, many forms of technology do indeed entertain us, provide a venue for commercialization, and socialize us. For example, some studies suggest the rising obesity rate is correlated with the decrease in physical activity caused by an increase in use of some forms of technology, a latent function of the prevalence of media in society (Kautiainen et al. 2011). Without a doubt, a manifest function of technology is to change our lives, sometimes for the better and sometimes for the worse. Think of how the digital age has improved the ways we communicate. Have you ever used Skype or another webcast to talk to a friend or family member far away? Or maybe you have organized a fund drive, raising thousands of dollars, all from your desk chair.

Questions & Answers

how l explane in easy method of socialogy
deep Reply
The development of applied anthropology and social impact assessment are working for the
Mame Reply
sociology definition
Gunjan Reply
scientific and systematic study of society comprising of social Institutions, norms, values, structures and individuals.
SHIVAM
scientific and systematic all means the same. So one can serve
Imrana
what is society
rascal Reply
society is a group of people who live in a particular territory, are subject to a common system of political authority & share a common culture.
Godson
simply society is a group of who share terrirory and common culture
Mohamed
society is aggregate of people living together in a more or less ordered communities.
Khuzaifa
society is a group of people with common territory,interaction and culture.
Khuzaifa
What is motion
Fiko Reply
imagining sociologically, describe the current global pandemic?
Yasir Reply
I really want to know about what is " राज्य- राष्ट्र" ...please don't take it as nation state ।t is state- nation... could anyone explain this
Ritu Reply
imagining sociologically describe the current global pandemic
Yasir
what is state- nation not nation- state ... I have learned about nation state and I know very well but about "state-nation" I have learned a name only and there is no definition or clearfication about this in Google or other websites
Ritu
oh sorry I ask a question to you that imagining sociologically describe the current global pandemic?
Yasir
yet I've no enough idea about your question in which I can explain ....
Ritu
who coined the term sociology?
Chano Reply
discuss about the Marxian approaches of development.
Chano
how sociology bring development?
Mwita
i need the answers please
Mwita
auguste com't he who coined the term sociology
AMINU
Development sociology is the study of the causes and consequences of economic change in society. ... Economic sociology consistently turns to economic development as the natural setting for tests of its theories. Development Sociology investigates the practices and processes of social change.
AMINU
The emergence of sociology traces back to the eighteenth century up to present day. Johnson (1998) suggests that in summary, the rise and development of sociology is based on political, economic, demographic, social and scientific changes
AMINU
theories of development in sociology The main objective of this document is to synthesize the main aspects of the four major theories of development: modernization, dependency, world- systems and globalization. These are the principal theoretical explanations to interpret development efforts carried
AMINU
theories of development in sociology The main objective of this document is to synthesize the main aspects of the four major theories of development: modernization, dependency, world- systems and globalization. These are the principal theoretical explanations to interpret development efforts carried
AMINU
basic tenants of islam
Raksha Reply
what are forms of governments
Nyiko Reply
if you kill someone in self defense is it a crime
Clara Reply
no its a self defence if u kill someone in self defense by mistake its a self defense but if you kill someone in self defense and you defense your self then if u kill him its a murdered ..... and murder is a crime... 😊
Hassan
4. Explain in detail the various factors those may affect rural development under local cultural settings. any buddy know this answer plz sent mein
Hassan Reply
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Bri Reply
Yap
Mustafa
what is basic structure of culture
Yasir Reply
(1) group of people (2) similar historical experiences (3) consensus on values, rewards and punishments (4) identification of their group as distinct from others
Sourabh
1
Nyiko
The structure of culture follows that of human life in its evolution, activities, and interests. ... It would seem that the forms of communication dictate the structure of culture, language being naturally the most privileged but not exclusive means by which the communication process can work.
Ritu
the social sciences, social structure  is the patterned social arrangements in society that are both emergent  from and determinant of the actions of society .Likewise, society is believed to be grouped into structurally-related groups or sets of role, with different function, meaning and purpose.
Sonam
Through which sociological perspective we can analyze the pakistani society
Salman Reply
It is used within a paper to clarify or expand on a point made, or to give credit to the sources used to support that point. A. Notes B. Thesis C. Article D. None of these what is the answer.?
Sikandar
Article
sayan

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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