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Calculating the sample size n

If researchers desire a specific margin of error, then they can use the error bound formula to calculate the required sample size.

The error bound formula for a population proportion is

  • E B P = ( z α 2 ) ( p q n )
  • Solving for n gives you an equation for the sample size.
  • n = ( z α 2 ) 2 ( p q ) E B P 2

Suppose a mobile phone company wants to determine the current percentage of customers aged 50+ who use text messaging on their cell phones. How many customers aged 50+ should the company survey in order to be 90% confident that the estimated (sample) proportion is within three percentage points of the true population proportion of customers aged 50+ who use text messaging on their cell phones.

From the problem, we know that EBP = 0.03 (3%=0.03) and z α 2 z 0.05 = 1.645 because the confidence level is 90%.

However, in order to find n , we need to know the estimated (sample) proportion p ′. Remember that q ′ = 1 – p ′. But, we do not know p ′ yet. Since we multiply p ′ and q ′ together, we make them both equal to 0.5 because p q ′ = (0.5)(0.5) = 0.25 results in the largest possible product. (Try other products: (0.6)(0.4) = 0.24; (0.3)(0.7) = 0.21; (0.2)(0.8) = 0.16 and so on). The largest possible product gives us the largest n . This gives us a large enough sample so that we can be 90% confident that we are within three percentage points of the true population proportion. To calculate the sample size n , use the formula and make the substitutions.

n = z 2 p q E B P 2 gives n = 1.645 2 ( 0.5 ) ( 0.5 ) 0.03 2 = 751.7

Round the answer to the next higher value. The sample size should be 752 cell phone customers aged 50+ in order to be 90% confident that the estimated (sample) proportion is within three percentage points of the true population proportion of all customers aged 50+ who use text messaging on their cell phones.

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Try it

Suppose an internet marketing company wants to determine the current percentage of customers who click on ads on their smartphones. How many customers should the company survey in order to be 90% confident that the estimated proportion is within five percentage points of the true population proportion of customers who click on ads on their smartphones?

271 customers should be surveyed.Check the Real Estate section in your local

Got questions? Get instant answers now!

References

Jensen, Tom. “Democrats, Republicans Divided on Opinion of Music Icons.” Public Policy Polling. Available online at http://www.publicpolicypolling.com/Day2MusicPoll.pdf (accessed July 2, 2013).

Madden, Mary, Amanda Lenhart, Sandra Coresi, Urs Gasser, Maeve Duggan, Aaron Smith, and Meredith Beaton. “Teens, Social Media, and Privacy.” PewInternet, 2013. Available online at http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy.aspx (accessed July 2, 2013).

Prince Survey Research Associates International. “2013 Teen and Privacy Management Survey.” Pew Research Center: Internet and American Life Project. Available online at http://www.pewinternet.org/~/media//Files/Questionnaire/2013/Methods%20and%20Questions_Teens%20and%20Social%20Media.pdf (accessed July 2, 2013).

Questions & Answers

what is ch-square test
Muluken Reply
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Uttam Reply
hindi notes please😫🙏🙏💓
Uttam
How can I calculate the Class Mark, Relative frequency and the cumulative frequency on a frequency table?
IJOGI Reply
what is the important in business planning and economics
mahelt Reply
explain the limitation and scope of statistics
mahelt
statistics is limited to use where data can be measured quantitatively. statistics scope is wider such as in economic planning, medical science etc.
Gurpreet
can you send me mcq type questions
Tanuj Reply
Yas
Umar
which books are best to learn applied statistics for data science/ML
Gurpreet
A population consists of five numbers 2,3,6,8,11.consists all possible samples of size two which can be drawn with replacement from this population. calculate the S.E of sample means
Karunesh Reply
A particular train reaches the destination in time in 75 per cent of the times.A person travels 5 times in that train.Find probability that he will reach the destination in time, for all the 5 times.
Anish Reply
0.237
Amresh
explain that this answer-0.237
umesh
p(x=5)= 5C0 p^5 q^0 solve this
Amresh
please sir.
umesh
ok
umesh
5C0=1 p^5= (3/4)^5 q^0=(1/4)^0
Amresh
Hint(0.75 in time and 0.25 not in time)
kamugi
what is standard deviation?
Jawed Reply
It is the measure of the variation of certain values from the Mean (Center) of a frequency distribution of sample values for a particular Variable.
Dominic
what is the number of x
Godgift Reply
10
Elicia
Javed Arif
Jawed
how will you know if a group of data set is a sample or population
Kingsley Reply
population is the whole set and the sample is the subset of population.
umair
if the data set is drawn out of a larger set it is a sample and if it is itself the whole complete set it can be treated as population.
Bhavika
hello everyone if I have the data set which contains measurements of each part during 10 years, may I say that it's the population or it's still a sample because it doesn't contain my measurements in the future? thanks
Alexander
Pls I hv a problem on t test is there anyone who can help?
Peggy
What's your problem Peggy Abang
Dominic
Bhavika is right
Dominic
what is the problem peggy?
Bhavika
hi
Sandeep
Hello
adeagbo
hi
Bhavika
hii Bhavika
Dar
Hi eny population has a special definition. if that data set had all of characteristics of definition, that is population. otherwise that is a sample
Hoshyar
three coins are tossed. find the probability of no head
Kanwal Reply
three coins are tossed consecutively or what ?
umair
p(getting no head)=1/8
umair
or .125 is the probability of getting no head when 3 coins are tossed
umair
🤣🤣🤣
Simone
what is two tailed test
Umar Reply
if the diameter will be greater than 3 cm then the bullet will not fit in the barrel of the gun so you are bothered for both the sides.
umair
in this test you are worried on both the ends
umair
lets say you are designing a bullet for thw gun od diameter equals 3cm.if the diameter of the bullet is less than 3 cm then you wont be able to shoot it
umair
In order to apply weddles rule for numerical integration what is minimum number of ordinates
Anjali Reply
excuse me?
Gabriel
why?
Tade
didn't understand the question though.
Gabriel
which question? ?
Tade
We have rules of numerical integration like Trapezoidal rule, Simpson's 1/3 and 3/8 rules, Boole's rule and Weddle rule for n =1,2,3,4 and 6 but for n=5?
John
Someone should help me please, how can I calculate the Class Mark, Relative frequency and the cumulative frequency on a frequency table?
IJOGI
geometric mean of two numbers 4 and 16 is:
iphone Reply
10
umair
really
iphone
quartile deviation of 8 8 8 is:
iphone
sorry 8 is the geometric mean of 4,16
umair
quartile deviation of 8 8 8 is
iphone
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umair
mcq
iphone
h
iphone
can you please post the picture of that ?
umair
how
iphone
hello
John
10 now
John
how to find out the value
srijth Reply
can you be more specific ?
umair
yes
KrishnaReddy

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Source:  OpenStax, Introductory statistics. OpenStax CNX. May 06, 2016 Download for free at http://legacy.cnx.org/content/col11562/1.18
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