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If, in addition to satisfying the criteria discussed above, an online journal delivers valuable enhancements over the print—such as rich multimedia functionality—institutional subscribers may well adopt it at a faster rate. Assuming that the pricing of the online edition reflects the added value of the multimedia features, this may increase the society’s overall revenue from the publication.

Academic library purchase behavior

For almost a decade after the introduction of online editions of peer-reviewed journals, academic libraries continued to maintain print subscriptions in addition to online access. The retention of print subscriptions reflected the concern of academic libraries about the long-term access to, and digital archiving of, online journals, as well as researchers’ initial reluctance to forgo print.

Increasingly, however, academic libraries have grown more comfortable with providing online-only access to peer-reviewed journals. Several factors have contributed to this trend:

  • Publisher pricing policies have evolved to make online-only access a cost-effective subscription option;
  • An acceptance by libraries of licensed access to, rather than ownership of, journal content; See Okerson (1996), 55-76.
  • Recognition that online-only journals are substantially less expensive to process, manage, and archive than print journals; See Schonfeld, King, Okerson, and Fenton (2004) and Montgomery and King (2002).
  • Growing confidence that long-term digital preservation solutions are emerging;
  • Increasing faculty acceptance of online-only access; See Housewright and Schonfeld (2008), 13-16. and
  • Academic library budget constraints, exacerbated by the increasing volume of published research and the exorbitant prices of some commercially published journals, which force libraries to adopt the least expensive access available. Tenopir and King (1999), 251-258.

Purchase preference by medium

Given the combination of factors listed above, many academic libraries have adopted a policy to opt for online-only access when a journal’s pricing makes it cost effective to do so. However, a relatively small percentage of libraries—fewer than 5 percent according to one survey—have eliminated the use of print journals in their libraries. See Primary Research Group (2008), 29. Other factors affecting institutional purchase preferences include online license terms and, in Europe, value-added tax. (In Europe, online-only journals are subject to VAT, while print journals are not.) An analysis of the changing purchase behavior of North American research libraries has demonstrated that “university libraries are clearly, steadily, and rapidly shifting away from print format and accepting electronic format as the dominant medium for journal collections.” Prabha (2007), 12. Although many U.S. libraries continue to purchase dual-media subscriptions, outside the U.S. the practice is far more limited. One survey indicates that U.S. libraries outspend foreign libraries on dual-media subscriptions by a ratio of 4-to-1. See Primary Research Group (2008), 27. This analysis indicates that online-only subscriptions increased from just 5 percent of subscriptions in 2002 to over a third of all subscriptions just four years later. The table below shows the distribution of subscriptions, by medium, at academic research libraries.

Questions & Answers

How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
How can I make nanorobot?
Lily
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
NANO
how can I make nanorobot?
Lily
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
Tarell
what is the actual application of fullerenes nowadays?
Damian
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
Tarell
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
Virgil
is Bucky paper clear?
CYNTHIA
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
NANO
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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