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Types of media and technology

Media and technology have evolved hand in hand, from early print to modern publications, from radio to television to film. New media emerge constantly, such as we see in the online world.

Early forms of print media, found in ancient Rome, were hand-copied onto boards and carried around to keep the citizenry informed. With the invention of the printing press, the way that people shared ideas changed, as information could be mass produced and stored. For the first time, there was a way to spread knowledge and information more efficiently; many credit this development as leading to the Renaissance and ultimately the Age of Enlightenment. This is not to say that newspapers of old were more trustworthy than the Weekly World News and National Enquirer are today. Sensationalism abounded, as did censorship that forbade any subjects that would incite the populace.

The invention of the telegraph, in the mid-1800s, changed print media almost as much as the printing press. Suddenly information could be transmitted in minutes. As the nineteenth century became the twentieth, U.S. publishers such as Hearst redefined the world of print media and wielded an enormous amount of power to socially construct national and world events. Of course, even as the media empires of William Randolph Hearst and Joseph Pulitzer were growing, print media also allowed for the dissemination of countercultural or revolutionary materials. Internationally, Vladimir Lenin’s Irksa ( The Spark ) newspaper was published in 1900 and played a role in Russia’s growing communist movement (World Association of Newspapers 2004).

With the invention and widespread use of television in the mid-twentieth century, newspaper circulation steadily dropped off, and in the 21st century, circulation has dropped further as more people turn to internet news sites and other forms of new media to stay informed. According to the Pew Research Center, 2009 saw an unprecedented drop in newspaper circulation––down 10.6 percent from the year before (Pew 2010).

This shift away from newspapers as a source of information has profound effects on societies. When the news is given to a large diverse conglomerate of people, it must maintain some level of broad-based reporting and balance in order to appeal to a broad audience and keep them subscribing. As newspapers decline, news sources become more fractured, so each segment of the audience can choose specifically what it wants to hear and what it wants to avoid. Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information.

Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information. The Pew Research Center’s Project for Excellence in Journalism (2013) reported that audiences for all the major news magazines declined in 2012, though digital ad revenue increased. The same report suggested that, while newspaper circulation is holding steady at around $10 billion after years of decline, it is digital pay plans that allow newspapers to keep their heads above water, and the digital ad revenue that is increasing for news magazines is not enough to compensate for print revenue loss in newspapers.

Questions & Answers

what sociology offers you ?
Mohamed Reply
Alote of knowledge
Buhari
sociology enable us to understand the society and the people behaviour
Ameh
a lot of theological ideas
EDOR
having study the method of social control critically discuss how they could be applied in resolving any deviant act of choice
Precious Reply
how does the family ensure social order and continuity in the society
Hazel Reply
I want to join your group
Ishmael
can someone please explain more about sociology theory..
Srijana Reply
Sociological theory according to Robert K. Merton (1967) refers to logically interconnected sets of propositions from which empirical uniformities can be derived
Ameh
what is culture?
mohammad Reply
way of living
Sultan
culture is the way people live their life's....
Noah
The beliefs, values, behaviour and material objects that constitute a people's way of life.
young
culture is the sum total of knowledge , attitudes and habitual behavioural pattern shares and transmitted by members of the society.
AHUMBE
What is sociological imagination
Abubakarr Reply
what are the agent of socialization?
AHUMBE Reply
why is sociology important as a student of Hospitality and Tourism?
Oluwabukola Reply
hlo
Samir
hi
Muluken
sociology is very important becaus , it set students to career advancement , .it also enrich the development in the society . It also educates students to know what is unknown to them but supposed to be known , like histories,
AHUMBE
★ Define family and marriage and identify their different historical types.
Abir Reply
family is a group of people who share or have common kin connection. Marriage is when two people share kin connection and have a sexual approved union between them.
Stanford
Family group of people that are by all means related by blood from two sources and they also have many things in common life face resemblance and manny more.... Marriage is simply a connection between two people of different genthers with the soul aim of building a family in a life time
Dura
what is sociology
Sonia Reply
sociology is a social science and also a mirror through which human beings look into the societies. In addition it's a study of the society.
Ameh
Sociology is the study of social life, social change, and the social causes and consequences of human behavior.
young
sociology is the systematiç study of human society, social behavior, human interaction, and human group.
AHUMBE
explain the positive deviance promoting growth and development in (a)socialization (b)social group pressure and coercion
Precious Reply
What is condition in india retative to socialize.
Pintu Reply
any benefit reading of sociology
Waseem Reply
yes! there's a lot of benefits
Ameh
because it's the scientific study of society, patterns of social relationships, social interaction, and culture of everyday life. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, acceptance, and chang
Ameh
....e or social evolution
Ameh
hello
Tilahun
what are the specific characteristics contributes to the inequality that is inherent in capitalism as an economic and social action? according to Karl Marx
Mokgohlwe Reply
the five basic social institution
GRACE Reply
The five social institutions are: 1. Family, 2.political 3.Religious. 4. economic. 5.Education
AHUMBE

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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