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Types of media and technology

Media and technology have evolved hand in hand, from early print to modern publications, from radio to television to film. New media emerge constantly, such as we see in the online world.

Early forms of print media, found in ancient Rome, were hand-copied onto boards and carried around to keep the citizenry informed. With the invention of the printing press, the way that people shared ideas changed, as information could be mass produced and stored. For the first time, there was a way to spread knowledge and information more efficiently; many credit this development as leading to the Renaissance and ultimately the Age of Enlightenment. This is not to say that newspapers of old were more trustworthy than the Weekly World News and National Enquirer are today. Sensationalism abounded, as did censorship that forbade any subjects that would incite the populace.

The invention of the telegraph, in the mid-1800s, changed print media almost as much as the printing press. Suddenly information could be transmitted in minutes. As the nineteenth century became the twentieth, U.S. publishers such as Hearst redefined the world of print media and wielded an enormous amount of power to socially construct national and world events. Of course, even as the media empires of William Randolph Hearst and Joseph Pulitzer were growing, print media also allowed for the dissemination of countercultural or revolutionary materials. Internationally, Vladimir Lenin’s Irksa ( The Spark ) newspaper was published in 1900 and played a role in Russia’s growing communist movement (World Association of Newspapers 2004).

With the invention and widespread use of television in the mid-twentieth century, newspaper circulation steadily dropped off, and in the 21st century, circulation has dropped further as more people turn to internet news sites and other forms of new media to stay informed. According to the Pew Research Center, 2009 saw an unprecedented drop in newspaper circulation––down 10.6 percent from the year before (Pew 2010).

This shift away from newspapers as a source of information has profound effects on societies. When the news is given to a large diverse conglomerate of people, it must maintain some level of broad-based reporting and balance in order to appeal to a broad audience and keep them subscribing. As newspapers decline, news sources become more fractured, so each segment of the audience can choose specifically what it wants to hear and what it wants to avoid. Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information.

Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information. The Pew Research Center’s Project for Excellence in Journalism (2013) reported that audiences for all the major news magazines declined in 2012, though digital ad revenue increased. The same report suggested that, while newspaper circulation is holding steady at around $10 billion after years of decline, it is digital pay plans that allow newspapers to keep their heads above water, and the digital ad revenue that is increasing for news magazines is not enough to compensate for print revenue loss in newspapers.

Questions & Answers

my special announcement and question to the nation what is conflict management ,when we talk about conflict management but we can always receive challenge of conflict only, we're are de management dey
Young Reply
Explain the importance of beliefs or a note of Beliefs.
Shuvhe Reply
whts importance M.sc sociology in foreign countries
Arham
sociological lmagination
Kelley Reply
what is gender studies
Muhammad Reply
origin and development of sociology
Rakshita Reply
what's to join
Prisca
What is gender studies
Muhammad
it means either of the two sexes (Male /female)
Prisca
thanks bro
Muhammad
thank u
Rakshita
gender studies is the study of the roles that men and women play in our society ...how those roles have been shaped..what factors have influenced them ...and their pros and cons etc
Babar
is sociology similar to political science
connect
hey guys iam a new member of this community can u tell me exactly what sociology is to be real I don't know anything about it iam interested to learn
connect
sociology is the study of social life...society, culture, social changes etc
Babar
the study of human behaviour and how interact with each other
Kimoya
what is Becker 1963
Karen Reply
sociology kisse mil ker bna hai
Poonam Reply
"Logy" means study n "social" is society.
Reemiya
Socius and logos
Silent
waah Raj
Rishit
Definition of sociology
Shashi Reply
sociology is the study of social life, social change, and the social causes and consequences of human behavior.
Sunny
as the implies it is the study of both sex in the environment
Philip
sociology is is the study of human behavior
Muhammad
sociology is the science of society
Rehana
sociology is the human Behavior relationship studying
Young
sociology is the scientific study of human society and social relationship
Jane
sociology is the platform where social behaviour is analysed on every aspect of human behaviour from every aspect of human life .i.e there culture language social gatherings food habit and etc . every dimension of human society is key to analyse this subject without involving personal thought .
Kuleshwar
what is culture
Anuman Reply
To me what culture is what you grow up with in your family. What are some of the customs and ritual that you follow. Your parent maybe born in there country, while u are born in the United States. You can clash both cultures together or identity yourself more with one than the other.
Josephine
There are people who follow there culture like a book and there are people who don't follow there cultural as much.
Josephine
culture is what makes you more like your environ and imprison your thought process.
Noor
how a researcher can conduct his theoretical framework
AMINU Reply
what are the major ways that are use to prevent our youth from drug abuse
AMINU Reply
1.keep them engaged in positive activities like study,sports. 2.Provide them jobs. 3.Married people are less inclined towards drug as they have to shoulder family responsibility. 4.Law system also need to play their role to control drug mafias. 5.rehabilitation centers for drug abused should be ther
deepak
would love to know others thought on this
deepak
keep them engaged in positive activities
Rizwana
implement the Law is one and forcing the law is two, which is the weak point of the government to stop drug abuse.
Pupa
tackling corruption, poverty and illiteracy is very essential
Farous
how does poverty have an impact on drug abuse. In my opinion, I think if you don't have money to eat how do you get money for drugs.
Eunice
my subjection Is dat is for government to know the right thing to do now,example provide job for mass is very important to stop youth taking drugs thanks
Young
Characteristics of culture
Yusuf Reply
.
deepak
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Yusuf
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Rizwana
whts importance of MSc sociology?
Arham
How has sociologists views shaped the way we think of society today?
seba Reply
why sociological imagination called sociological lens?
Crisel Reply
since the views of sociology derive from the minds of those who think as they do, this is called the sociological lens. Our imagination is only limited to how we think and we perceive things as a result of thinking vigorously. A sociological imagination focuses on the depth of a concept or idea...
seba
I agree what seba said.
Josephine
what are the measures that are used to cure and prevent our society from repping
AMINU Reply

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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