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Overview of internet marketing channels with links to resources and tools.

Internet marketing

Video marketing

Google owns YouTube - need I say more?

Videos rank highly and through your profile, viewers can click through to your website. As in Hubpages, there are communities within YouTube and the possibility of subscribing to a person's channel. What this means as a marketer is that you have an on-going communication. The hardest thing is always getting somebody to come and look, to visit your site. Once somebody has subscribed, the content goes to them.

This is a principle that runs through all internet marketing - remove the need for them to act. Apathy, inertia and life in general get in the way of marketing. Establishing an on-going, automated relationship (that sounds romantic) overcomes these obstacles.

Finally on videos, they enable you to say things differently. The written word is very flat. The tone of your voice, a raised eyebrow can convey so much more. And, the very fact that people can see you, increases your credibility and their trust.

Web 2.0 sites

The web 2.0 sites include Hubpages, Squidoo, devHub and Weebly, amongst many others. They generally offer an easy to use interface for creating content, with easy insertion of modules.

The reason we are interested in them is that they rank highly in Google. Why - well, as I mentioned several times in Part1, they provide a guarantee of quality. You will have noticed at the bottom of this hub that you can give a thumbs up or down, leave comments

and generally act as a kind of moderator. Any content that is inappropriate or unduly self-promoting should not last long on Hubpages.

So Google trusts the content and hubs rank well. And if you link from your hub to another of your sites, then that counts as a 'weighty vote'.

The recommendation therefore is that you create some hubs and lenses!

Articles marketing

Immensely powerful! Article marketing consists of creating articles (remember that they should be written around your keywords - see part 1) and submitting them to article sites. There are hundreds of article directories, but again - a recurring them in internet marketing - quality is more important than quantity.

You should aim for the top article sites first - Ezinearticles for instance. All articles are reviewed by human. Ezinearticles' success is built on quality content - Google recognizes this. So if your article is published there, the links to your site carry lots of weight.

Many internet marketers focus solely on article marketing - it is definitely something that you should build into your approach. If you are concerned about having to write lots and lots of different articles, don't be. You have the greatest infomation source at your fingertip - the internet and many tools that can help you to gather content and create new articles.

Answers marketing

If you watch the video below on Finding Backlinks Through Commenting, you will see that Yahoo Answers is one of the sites mentioned. As the name suggests, it is a site where people ask questions and others answer! Answers are voted on by members.

Yahoo, like hubpages, functions through the active involvement of its members. Backlinks have to be earned! To quote from Yahoo Answers:

"Yahoo! Answers uses a points and level system based on trust. To protect all of the Answers community against malicious links and spam the ability to post active hyperlinks is only earned once an account reaches Level 2."

Social media marketing

Social media - facebook, twitter, myspace - have become an essential part of the internet marketer's portfolio. They provide many ways in which you can quickly link to hundreds of people. If you need any motivation to get involved - how about the fact that these sites are sometimes exceeding the traffic of Google. And what's more, the traffic isn't come and go, as in a search query, it is persistent and involved.

Networking

Networking sites are similar in many ways to the social media sites, though with a different focus and definitely a different membership profile. If you are targeting business people, LinkedIn could be very useful.

However, don't charge in blasting sales messages at people - the rules are very strict. You need to adopt a softly, softly approach and provide value first.

Online pr

Press releases can be distributed easily through free distribution services, such as freepressrelease.com. Journalists and content producers use press releases as information sources. If your release is picked up by a popular journalist or blogger, you can gain substantial traffic.

Your press release will also remain on the servers of the distribution company, providing you with backlinks.

Generally you will find more positive results by using a paid-for service, such as PRWeb.

Commenting

Commenting on blogs and in forums is an easy way to generate backlinks - if you know what you are doing!

The important principle to keep in mind - quality before quantity. You want to achieve links from high ranking sites.

I would suggest that you use a tool like Market Samurai to help find these sites.

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
NANO
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
Tarell
what is the actual application of fullerenes nowadays?
Damian
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
Tarell
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
Virgil
is Bucky paper clear?
CYNTHIA
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
NANO
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Harper
Do you know which machine is used to that process?
s.
how to fabricate graphene ink ?
SUYASH Reply
for screen printed electrodes ?
SUYASH
What is lattice structure?
s. Reply
of graphene you mean?
Ebrahim
or in general
Ebrahim
in general
s.
Graphene has a hexagonal structure
tahir
On having this app for quite a bit time, Haven't realised there's a chat room in it.
Cied
what is biological synthesis of nanoparticles
Sanket Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Effective article marketing for promotion and profit. OpenStax CNX. Sep 05, 2009 Download for free at http://cnx.org/content/col10975/1.1
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