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New media

A photo of a Netflix DVD envelope
Netflix, one form of new media, exchanges information in the form of DVDs to users in the comfort of their own homes. (Photo courtesy of Marit&Toomas Hinnosaar/flickr)

New media encompasses all interactive forms of information exchange. These include social networking sites, blogs, podcasts, wikis, and virtual worlds. Clearly, the list grows almost daily. However, there is no guarantee that the information offered is accurate. In fact, the immediacy of new media coupled with the lack of oversight means we must be more careful than ever to ensure our news is coming from accurate sources.

Planned obsolescence: technology that’s built to crash

A broken washing machine is shown with not top cover.
People have trouble keeping up with technological innovation. But people may not be to blame, as manufacturers intentionally develop products with short life spans. (Photo courtesy of Mathias F. Svendsen/flickr)

Chances are your mobile phone company, as well as the makers of your laptop and your household appliances, are all counting on their products to fail. Not too quickly, of course, or consumers wouldn't stand for it—but frequently enough that you might find that it costs far more to fix a device than to replace it with a newer model. Or you find the phone company e-mails you saying that you’re eligible for a free new phone, because yours is a whopping two years old. And appliance repair people say that while they might be fixing some machines that are twenty years old, they generally aren’t fixing those that are seven years old; newer models are built to be thrown out. This strategy is called planned obsolescence    , and it is the business practice of planning for a product to be obsolete or unusable from the time it is created.

To some extent, planned obsolescence is a natural extension of new and emerging technologies. After all, who is going to cling to an enormous and slow desktop computer from 2000 when a few hundred dollars can buy one that is significantly faster and better? But the practice is not always so benign. The classic example of planned obsolescence is the nylon stocking. Women’s stockings—once an everyday staple of women’s lives––get “runs” or “ladders” after only a few wearings. This requires the stockings to be discarded and new ones purchased. Not surprisingly, the garment industry did not invest heavily in finding a rip-proof fabric; it was in manufacturers' best interest that their product be regularly replaced.

Those who use Microsoft Windows might feel that like the women who purchased endless pairs of stockings, they are victims of planned obsolescence. Every time Windows releases a new operating system, there are typically not many innovations in it that consumers feel they must have. However, the software programs are upwardly compatible only. This means that while the new versions can read older files, the old version cannot read the newer ones. In short order, those who have not upgraded right away find themselves unable to open files sent by colleagues or friends, and they usually wind up upgrading as well.

Ultimately, whether you are getting rid of your old product because you are being offered a shiny new free one (like the latest smartphone model), or because it costs more to fix than to replace (like the iPod model), or because not doing so leaves you out of the loop (like the Windows model), the result is the same. It might just make you nostalgic for your old Sony Discman and simple DVD player.

Questions & Answers

what is the generally accepted definition of marriage
Onyeka Reply
marriage is the legal union between two people
JAYz
according to beathis(1980) marriage is the union between a man and women such that the children born to the woman are the legimate offsprings of both partners
Bamshak
what about socratic method
VICTOR
Victor I don't understand your question
Bamshak
I mean the current authorities who defined the Socratic method?
VICTOR
social stratifaction
Alabi Reply
definition of culture
Hassan Reply
what are the effect of poverty in education
Chileshe
poverty effects education and our children. Children living in poverty tend to be exposed to more stress, more intense & longer lasting stress that negatively impact attention, focus, cognition, IQ and social skills.
Sonasa
underachievement
Sarmin
living Style of the people is known as culture
Qudrat
Why we need social interaction?
Qudrat Reply
what is norms and beliefs
Aabid Reply
what is norms
Prince
behaviour and attitudes which are considered normal
Chileshe
what are the causes of poverty?
Chileshe
capitalism
Sarmin
what is social stratification?
Keeper
what is the difference between values. norms. and belief
Qudrat
which is most desiminated religion in the world
ahmed
Trust me I'm not too sure about the "most disseminated religion", but for my money Christianity somehow dominates...
Athenkosi
Why study sociology
mohamed Reply
I need an enlightenment on the course the military and the state?
onoja Reply
what does the open system approach in education looks at as whole?
Beau Reply
it is the vave of feminism in which feminist want to equal education for male and female
Muhmmad
of what relevance is sociology towards understanding African social thought
Abubakar Reply
What is population studies?
onoja Reply
it's the study of population the population can be family, fertility, mortality e.t.c
Abubakar
What are the subjective reality of mass communications
isah Reply
preconditions that give rise to deviance behavior
James Reply
what is group
Nazir
a collectivity of people that are United for one common purpose
Asif
what do you mean by "power to constraint"?
Chisom Reply
can someone please elaborate the main elements of ethnicity.
Tinya
What is social thought? And the difference between social thought and sociological thought
onoja Reply
social thought : these are those thoughts which belongs to the practical life of an individual mean : A man is a social animal . he learn from the society sociological thoughts : it means theoretical thoughts which are related to a book or which are taken from a book<> 📖 or which are taught in
Qudrat
social thought: has do with. our daily exchanges of ideas from one person to another. while, sociological thought: derives from the attributes of social thought and social ideology.
Keeper
Please some one should explain this theories for me.. Functionalism,, conflict theory and symbolic interaction
onoja Reply
functionalism: interrelated parts designed to meet the biological and social needs of the individuals in that Society
Lisa
conflict Theory: the way inequalities contribute to social differences and perpetuate difference in power
Lisa
Symbolic: one to one interactions and communications
Lisa
Can this theories be criticise?
onoja

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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