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  • Explain the advantages and concerns of media globalization
  • Understand the globalization of technology
A Twitter update page from a U.S. photojournalist in Cairo, Egypt, during the recent uprising is shown.
These Twitter updates—a revolution in real time—show the role social media can play on the political stage. (Photo courtesy of Cambodia4kidsorg/flickr)

Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005), identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition of The World Is Flat , written in 2005, posits that core economic concepts were changed by personal computing and high-speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to how it prepares workers of the twenty-first century for this dynamic.

Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.

It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this new world order entails. In this section, we will look more closely at how media globalization and technological globalization play out in a sociological perspective. As the names suggest, media globalization    is the worldwide integration of media through the cross-cultural exchange of ideas, while technological globalization    refers to the cross-cultural development and exchange of technology.

Media globalization

Lyons (2005) suggests that multinational corporations are the primary vehicle of media globalization, and these corporations control global mass-media content and distribution (Compaine 2005). It is true, when looking at who controls which media outlets, that there are fewer independent news sources as larger and larger conglomerates develop. The United States offers about 1,500 newspapers, 2,600 book publishers, and an equal number of television stations, plus 6,000 magazines and a whopping 10,000 radio outlets (Bagdikian 2004).

On the surface, there is endless opportunity to find diverse media outlets. But the numbers are misleading. Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. This creates an oligopoly    in which a few firms dominate the media marketplace. In 1983, a mere 50 corporations owned the bulk of mass-media outlets. Today in the United States (which has no government-owned media) just five companies control 90 percent of media outlets (McChesney 1999). Ranked by 2014 company revenue, Comcast is the biggest, followed by the Disney Corporation, Time Warner, CBS, and Viacom (Time.com 2014). What impact does this consolidation have on the type of information to which the U.S. public is exposed? Does media consolidation deprive the public of multiple viewpoints and limit its discourse to the information and opinions shared by a few sources? Why does it matter?

Questions & Answers

what is culture
Diksha Reply
the way of life
Ismail
refers to a groups shared practices,values and beliefs
Erika
Erika u are also right
Ismail
the way we conduct ourselves in Society
Brijesh
yup
Ismail
glad to discuss with you
Ismail
hi
Said
the study& observation of people places & things
what is conflict management
Zeenat Reply
with the reference of international relations
Ismail
what is Conformity and what are reasons for it?
Emmanuel Reply
It's to comply with standard, rules etc. Fitting into society
Kerri
ok mam
Ismail
what is Conformity and what are reasons for it?
Emmanuel Reply
what is sociology
COGF Reply
The study of social development and function. How society functions.
Kerri
the study of human being and how their interact
Muhammad
Sociology is the scientific study of society, patterns of social relationships, social interaction, and culture of everyday life. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, acceptance, and chang
Icecool
It's Unveil of Miracle of Life
Tendai
study of Unveil
Tendai
sociology is the stud of how people live together and how their lives are structured by social institutions ,culture and history how does sociology impact your life?
chnor
what do you think c.wright Mills meant when he said that to be a sociologist one had to develop a sociological imagination?
Jamesnhialchan Reply
my special announcement and question to the nation what is conflict management ,when we talk about conflict management but we can always receive challenge of conflict only, we're are de management dey
Young Reply
Explain the importance of beliefs or a note of Beliefs.
Shuvhe Reply
whts importance M.sc sociology in foreign countries
Arham
sociological lmagination
Kelley Reply
what is gender studies
Muhammad Reply
origin and development of sociology
Rakshita Reply
what's to join
Prisca
What is gender studies
Muhammad
it means either of the two sexes (Male /female)
Prisca
thanks bro
Muhammad
thank u
Rakshita
gender studies is the study of the roles that men and women play in our society ...how those roles have been shaped..what factors have influenced them ...and their pros and cons etc
Babar
is sociology similar to political science
connect
hey guys iam a new member of this community can u tell me exactly what sociology is to be real I don't know anything about it iam interested to learn
connect
sociology is the study of social life...society, culture, social changes etc
Babar
the study of human behaviour and how interact with each other
Kimoya
what is Becker 1963
Karen Reply
sociology kisse mil ker bna hai
Poonam Reply
"Logy" means study n "social" is society.
Reemiya
Socius and logos
Silent
waah Raj
Rishit
Definition of sociology
Shashi Reply
sociology is the study of social life, social change, and the social causes and consequences of human behavior.
Sunny
as the implies it is the study of both sex in the environment
Philip
sociology is is the study of human behavior
Muhammad
sociology is the science of society
Rehana
sociology is the human Behavior relationship studying
Young
sociology is the scientific study of human society and social relationship
Jane
sociology is the platform where social behaviour is analysed on every aspect of human behaviour from every aspect of human life .i.e there culture language social gatherings food habit and etc . every dimension of human society is key to analyse this subject without involving personal thought .
Kuleshwar
what is culture
Anuman Reply
To me what culture is what you grow up with in your family. What are some of the customs and ritual that you follow. Your parent maybe born in there country, while u are born in the United States. You can clash both cultures together or identity yourself more with one than the other.
Josephine
There are people who follow there culture like a book and there are people who don't follow there cultural as much.
Josephine
culture is what makes you more like your environ and imprison your thought process.
Noor

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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