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Introduction to moral exemplars

Through the activities of this module you will learn to balance cautionary tales in business and professional ethics with new stories about those who consistently act in a morally exemplary way. While cautionary tales teach us what to avoid, narratives from the lives of moral exemplars show us how to be good. A study of moral best practices in business and professional ethics shows that moral exemplars exhibit positive and learnable skills. This module, then, looks at moral exemplars in business and the professions, outlines their outstanding accomplishments, and helps you to unpack the strategies they use to overcome obstacles to doing good.

You will begin by identifying outstanding individuals in business and associated practices who have developed moral "best practices." Your task is look at these individuals, retell their stories, identify the skills that help them do good, and build a foundation for a more comprehensive study of virtue in occupational and professional ethics.

Moral exemplar terms

    Moral exemplar

  • An individual who demonstrates outstanding moral conduct often in the face of difficult or demanding circumstances. (Beyond the “call of duty”Your first item here
  • Often moral exemplars perform actions that go beyond what is minimal, required, ordinary, or even extra-ordinary.
  • Moral exemplars perform actions that are "above and beyond the call of duty."
  • Most important, they perform these actions repeatedly across a career or even a lifetime. In some way, their exemplary conduct has become "second nature."


  • "A supererogatory act is an act that is beyond the call of duty. It is something that is morally good to do but not obligatory. Examples of supererogatory acts are donating blood, volunteering on a rape crisis hotline, babysitting (without accepting recompense) a friend’s two-year old triplets for the afternoon, or throwing oneself on a live hand grenade in order to save one’s buddies’ lives." (Baron, 1997: 614)
  • Baron's definition (found in the Encyclopedia of Business Ethics) captures how the supererogatory occupies a moral space well above that of the minimally decent or even the ordinary.Your second item here. Supererogatory actions are outstanding, extra-ordinary, and exemplary in both moral and practical senses.
  • Urmsom, a moral philosopher, remarks how the supererogatory has been neglected (up to the mid-twentieth century) by moral philosophy, dominated as it was in the previous century by the debate between Utilitarianism and Deontology.
  • Two quotations from Urmson show this clearly: (1) “But it does seem that these facts have been neglected in their general, systematic accounts of morality. It is indeed easy to see that on some of the best-known theories there is no room for such facts” (Urmson, 1958, p. 206). (2) “[s]imple utilitarianism, Kantianism, and intuitionism, then, have no obvious theoretical niche for the saint and the hero” (Urmson, 1958: 207).
  • Baron, M. (1997). “Supererogation”, Blackwell Encyclopedic Dictionary of Business Ethics, Patricia H. Werhane and R. Edward Freeman, eds., New York: Blackwell: 614-7.
  • Urmson, J.O. (1958). “Saints and Heroes.” Essays in Moral Philosophy, A.I. Melden, ed., Seattle: University of Washington Press: 198-216.

Questions & Answers

List and explain four factors of production
Vuyo Reply
capital labour entrepreneur natural resources
What is supply
Ogodo Reply
when the supply decreases demand also decreases
types of demand and the explanation
akin Reply
what is demand
akin Reply
other things remaining same if demend is increases supply is also decrease and if demend is decrease supply is also increases is called the demand
if the demand increase supply also increases
you are wrong this is the law of demand and not the definition
Demand is the willingness of buy and ability to buy in a specific time period in specific place. Mian you are saying law of demand but not in proper way. you have to keep studying more. because its very basic things in Economics.
what is commercialization?
Doris Reply
How to talk loan for bank?
Alfred Reply
what is the meaning of gpa?
Ritisha Reply
Answer: GPA stands for Grade Point Average. It is a standard way of measuring academic achievement in the U.S. Basically, it goes as follows: Each course is given a certain number of "units" or "credits", depending on the content of the course.
what is small and Microbuisenes
tadesse Reply
What is fiscal policy
Who is the funder of Economic
founder , that is Adam Smith
what is model
Daniel Reply
The wealth of Nations
Yusuf Reply
the wealth of nations, is it the first?
Yes very sure it was released in 1759
thank you Yusuf.
then when did he died?
17 July 1790 Born: 16 June 1723, Kirkcaldy, United Kingdom Place of death: Panmure House, Edinburgh, United Kingdom
that's my today questions, thank you Yusuf it's bed time see u after.
what is fiscal policy
kemigisha Reply
what's mode?
Umar Reply
mode is the highest occurring frequency in a distribution
mode is the most commonly occurring item in a set of data.
Please, what is the difference between monopoly and monopsony?
Olaleye Reply
is there monopsony word?
I have no idea though
please, in which year Adam smith was born?
monopsony is when there's only one buyer while monopoly is when there's only one producer.
who have idea on Banter
like trade by barter?
Monopoly is when there's excessively one seller and there is no entry in the market while monopsony is when there is one buyer
Adam smith was born in 1723
 (uncountable) Good humoured, playful, typically spontaneous conversation. verb (intransitive) To engage in banter or playful conversation. (intransitive) To play or do something amusing. (transitive) To tease mildly.
which book Adam smith published first? the first book of Adam smith pls.
wealth on nation, 1776
what is market power and how can it affect an economy?
Gab Reply
market power:- where a firm is said to be a price setter.market power benefits the powerful at the expense of others.
Market power refers to the ability of a firm (or group of firms) to raise and maintain price above the level that would prevail under competition is referred to as market or monopoly power. The exercise of market power leads to reduced output and loss of economic welfare
find information about the national budget
three branches of economics in which tourism is likely to figure
Makgotso Reply
What are those three branches?
in a comparison of the stages of meiosis to the stage of mitosis, which stages are unique to meiosis and which stages have the same event in botg meiosis and mitosis
Leah Reply
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Source:  OpenStax, The environments of the organization. OpenStax CNX. Feb 22, 2016 Download for free at http://legacy.cnx.org/content/col11447/1.9
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