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Relatively few publishers offer an online version exclusively. See Ware (2005a). Exceptions include journals that have discontinued print while converting to an open-access model, or the approximately 3,300 open-access journals that have never published a print edition in the first place. Most of which are listed in the Directory of Open Access Journals ( (External Link) ).

If a journal’s print subscriber base were to decline substantially, the journal’s variable cost structure would change—possibly affecting a journal’s pricing—as overall printing costs decline while per-unit costs increase. At the same time, the advent of high-quality print-on-demand technologies makes it possible for publishers—even for image-intensive journals requiring high production values—to continue offering print editions even as the number of print subscribers approaches zero.

Institutional subscription pricing

As noted in Chapter Four, a lack of discipline-specific data will make it difficult for most societies to estimate institutional subscriber preferences by delivery medium with any precision. To mitigate the risk caused by this uncertainty, a society can design a journal’s pricing to yield approximately the same revenue contribution irrespective of format, thus minimizing the net revenue effect of the market’s uptake of one purchase option over another. This approach renders the society indifferent, from a financial perspective, to the delivery format an institutional subscriber selects. In this way, the society can manage the migration of journal revenue from print to online and project revenue with confidence, regardless of the pace of change in market preference for one format over another.

The same approach described for member dues options can be applied to institutional pricing. First, the society needs to determine its revenue objective—for example, whether to maintain current net income levels or to increase revenue slightly to offset the incremental costs of online publication. The society can then use its existing print price, along with its variable cost of goods sold for delivering print, to establish pricing that render it more or less indifferent to institutional subscription uptake by medium.

The table below illustrates how a society could price its print and online options to remain more or less revenue-neutral. (Given the complexity of uptake assumptions for each of the format options, we simply show revenue contribution on an individual subscription basis.) The table assumes that a society is committed to producing both a print and online edition.

Example: Net Revenue Effects of Various Subscription Options, on a Unit Basis

As the table indicates, the online-only and dual media options will yield higher returns (roughly equivalent to the variable print cost of goods sold) than will the print-only option.

Comparative price analysis

How much latitude a society will have to adjust its pricing—for example, to cover new costs associated with online distribution—will depend in part on the journal’s current price. As a society considers its online pricing options, it should also evaluate how the journal’s current print price compares with other journals in the same or related fields. There are some specialized pricing studies available, although these tend to be one-time studies that age quickly. See, for example, White and Creaser (2004) and (2007). One of the more useful recurring analyses is that published each April in Library Journal . For 2008, see Van Orsdel and Born (2008). The LJ periodicals price index surveys journals covered by several Institute for Scientific Information (ISI) databases—Arts&Humanities Citation Index, Social Sciences Citation Index, and the Science Citation Index—as well as titles in EBSCO Publishing’s Academic Search Premier. The annual pricing survey published by Allen Press (Kean (2007)) summarizes other journal pricing indexes for society journals in science and medicine. The Library Journal price index provides four-year pricing information for journals, including breakdowns by the following Library of Congress subject areas:

Questions & Answers

Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
yes that's correct
Professor
I think
Professor
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
if virus is killing to make ARTIFICIAL DNA OF GRAPHENE FOR KILLED THE VIRUS .THIS IS OUR ASSUMPTION
Anam
analytical skills graphene is prepared to kill any type viruses .
Anam
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
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hi
Loga
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
how did you get the value of 2000N.What calculations are needed to arrive at it
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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