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Cultural change

As the hipster example illustrates, culture is always evolving. Moreover, new things are added to material culture every day, and they affect nonmaterial culture as well. Cultures change when something new (say, railroads or smartphones) opens up new ways of living and when new ideas enter a culture (say, as a result of travel or globalization).

Innovation: discovery and invention

An innovation refers to an object or concept’s initial appearance in society—it’s innovative because it is markedly new. There are two ways to come across an innovative object or idea: discover it or invent it. Discoveries make known previously unknown but existing aspects of reality. In 1610, when Galileo looked through his telescope and discovered Saturn, the planet was already there, but until then, no one had known about it. When Christopher Columbus encountered America, the land was, of course, already well known to its inhabitants. However, Columbus’s discovery was new knowledge for Europeans, and it opened the way to changes in European culture, as well as to the cultures of the discovered lands. For example, new foods such as potatoes and tomatoes transformed the European diet, and horses brought from Europe changed hunting practices of Native American tribes of the Great Plains.

Inventions result when something new is formed from existing objects or concepts—when things are put together in an entirely new manner. In the late 1800s and early 1900s, electric appliances were invented at an astonishing pace. Cars, airplanes, vacuum cleaners, lamps, radios, telephones, and televisions were all new inventions. Inventions may shape a culture when people use them in place of older ways of carrying out activities and relating to others, or as a way to carry out new kinds of activities. Their adoption reflects (and may shape) cultural values, and their use may require new norms for new situations.

Consider the introduction of modern communication technology, such as mobile phones and smartphones. As more and more people began carrying these devices, phone conversations no longer were restricted to homes, offices, and phone booths. People on trains, in restaurants, and in other public places became annoyed by listening to one-sided conversations. Norms were needed for cell phone use. Some people pushed for the idea that those who are out in the world should pay attention to their companions and surroundings. However, technology enabled a workaround: texting, which enables quiet communication and has surpassed phoning as the chief way to meet today’s highly valued ability to stay in touch anywhere, everywhere.

When the pace of innovation increases, it can lead to generation gaps. Technological gadgets that catch on quickly with one generation are sometimes dismissed by a skeptical older generation. A culture’s objects and ideas can cause not just generational but cultural gaps. Material culture tends to diffuse more quickly than nonmaterial culture; technology can spread through society in a matter of months, but it can take generations for the ideas and beliefs of society to change. Sociologist William F. Ogburn coined the term culture lag    to refer to this time that elapses between the introduction of a new item of material culture and its acceptance as part of nonmaterial culture (Ogburn 1957).

Questions & Answers

what is the generally accepted definition of marriage
Onyeka Reply
marriage is the legal union between two people
JAYz
according to beathis(1980) marriage is the union between a man and women such that the children born to the woman are the legimate offsprings of both partners
Bamshak
what about socratic method
VICTOR
Victor I don't understand your question
Bamshak
I mean the current authorities who defined the Socratic method?
VICTOR
social stratifaction
Alabi Reply
definition of culture
Hassan Reply
what are the effect of poverty in education
Chileshe
poverty effects education and our children. Children living in poverty tend to be exposed to more stress, more intense & longer lasting stress that negatively impact attention, focus, cognition, IQ and social skills.
Sonasa
underachievement
Sarmin
living Style of the people is known as culture
Qudrat
Why we need social interaction?
Qudrat Reply
what is norms and beliefs
Aabid Reply
what is norms
Prince
behaviour and attitudes which are considered normal
Chileshe
what are the causes of poverty?
Chileshe
capitalism
Sarmin
what is social stratification?
Keeper
what is the difference between values. norms. and belief
Qudrat
which is most desiminated religion in the world
ahmed
Trust me I'm not too sure about the "most disseminated religion", but for my money Christianity somehow dominates...
Athenkosi
Why study sociology
mohamed Reply
I need an enlightenment on the course the military and the state?
onoja Reply
what does the open system approach in education looks at as whole?
Beau Reply
it is the vave of feminism in which feminist want to equal education for male and female
Muhmmad
of what relevance is sociology towards understanding African social thought
Abubakar Reply
What is population studies?
onoja Reply
it's the study of population the population can be family, fertility, mortality e.t.c
Abubakar
What are the subjective reality of mass communications
isah Reply
preconditions that give rise to deviance behavior
James Reply
what is group
Nazir
a collectivity of people that are United for one common purpose
Asif
what do you mean by "power to constraint"?
Chisom Reply
can someone please elaborate the main elements of ethnicity.
Tinya
What is social thought? And the difference between social thought and sociological thought
onoja Reply
social thought : these are those thoughts which belongs to the practical life of an individual mean : A man is a social animal . he learn from the society sociological thoughts : it means theoretical thoughts which are related to a book or which are taken from a book<> 📖 or which are taught in
Qudrat
social thought: has do with. our daily exchanges of ideas from one person to another. while, sociological thought: derives from the attributes of social thought and social ideology.
Keeper
Please some one should explain this theories for me.. Functionalism,, conflict theory and symbolic interaction
onoja Reply
functionalism: interrelated parts designed to meet the biological and social needs of the individuals in that Society
Lisa
conflict Theory: the way inequalities contribute to social differences and perpetuate difference in power
Lisa
Symbolic: one to one interactions and communications
Lisa
Can this theories be criticise?
onoja

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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