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Establishing a financial performance baseline

To evaluate the financial implications of offering an online edition, a society should establish a financial baseline against which tocompare the journal’s projected future performance. This baseline analysis should include:

  • Revenue sources and trends, including institutional subscription fees, allocated member dues income, and other income sources;
  • Expense sources and trends for the journal’s print edition, including both variable costs (including printing, binding, and fulfillment) andfixed costs (including first copy costs, marketing, and administration);
  • Membership dues trends for individual members and pricing trends for institutional subscribers; and
  • Operating margins and surpluses or deficits for the journal.

The baseline analysis provides a basis for assessing the financial risk that a society might incur, and the benefits that it mightenjoy, in moving to online distribution of its journal, whether via outsourcing or self-publishing . Most of the elements of a journal’s financial history are straightforward, and many societies monitorthis data as a matter of course. Below, we have provided some observations on additional revenue and cost analyses that a society may want to take intoconsideration. Some of this data will be necessary to support the analyses described in the previous sections.

Member and subscriber analyses

Individual member information

Detailed and reliable data on its membership will allow a society to evaluate the potential effect of an online edition on itsmembership. Much of this data the society may already have at hand, including individual membership data by:

  • Member type (for example, regular, student, life, emeritus, etc.), including membership trends over time. Understanding the composition ofthe member base will often help a society anticipate the prevalence of member behavior and preferences.
  • Institutional affiliation (for example, four-year college or university, two-year college, commercial firm, private practitioner, etc.).Developing a membership profile by institution type will help the society to determine the extent of its exposure to online site licenses (see “AssessingExposure to Online Licenses,” in Chapter Three). Ideally, a society will be able to correlate the institutional affiliations of its individual members with itsinstitutional subscriber base.
  • Geographical region (for example, North America, OECD developed countries, LDCs). Analyzing member geographical distribution can allow a societyto estimate the potential cost savings from online-only distribution options, as well as the potential effects of different prices by region.

Sometimes this member data will need to be mined, cleaned, and normalized. The amount of effort that a society should expend onthis effort will depend on its ability to tolerate risk in projecting member behavior.

Besides the basic member data, more detailed behavioral and preference information may prove valuable in assessing the effectof online availability on membership. This information includes:

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
NANO
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
Tarell
what is the actual application of fullerenes nowadays?
Damian
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
Tarell
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
Virgil
is Bucky paper clear?
CYNTHIA
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
NANO
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Harper
Do you know which machine is used to that process?
s.
how to fabricate graphene ink ?
SUYASH Reply
for screen printed electrodes ?
SUYASH
What is lattice structure?
s. Reply
of graphene you mean?
Ebrahim
or in general
Ebrahim
in general
s.
Graphene has a hexagonal structure
tahir
On having this app for quite a bit time, Haven't realised there's a chat room in it.
Cied
what is biological synthesis of nanoparticles
Sanket Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Berger describes sociologists as concerned with
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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