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  • Describe different forms of collective behavior
  • Differentiate between types of crowds
  • Discuss emergent norm, value-added, and assembling perspective analyses of collective behavior

Flash mobs

People having a pillow fight outdoors are shown here.
Is this a good time had by all? Some flash mobs may function as political protests, while others are for fun. This flash mob pillow fight’s purpose was to entertain. (Photo courtesy of Mattwi1S0n:/flickr)

In March 2014, a group of musicians got together in a fish market in Odessa for a spontaneous performance of Beethoven's “Ode to Joy” from his Ninth Symphony. While tensions were building over Ukraine's efforts to join the European Union, and even as Russian troops had taken control of the Ukrainian airbase in Belbek, the Odessa Philharmonic Orchestra and Opera Chorus tried to lighten the troubled times for shoppers with music and song.

Spontaneous gatherings like this are called flash mobs . They often are captured on video and shared on the Internet; frequently they go viral. Humans seek connections and shared experiences. Perhaps experiencing a flash mob event enhances this bond. It certainly interrupts our otherwise mundane routine with a reminder that we are social animals.

Forms of collective behavior

Flash mobs are examples of collective behavior    , noninstitutionalized activity in which several or many people voluntarily engage. Other examples are a group of commuters traveling home from work and a population of teens adopting a favorite singer’s hairstyle. In short, collective behavior is any group behavior that is not mandated or regulated by an institution. There are three primary forms of collective behavior: the crowd, the mass, and the public.

It takes a fairly large number of people in close proximity to form a crowd    (Lofland 1993). Examples include a group of people attending an Ani DiFranco concert, tailgating at a Patriots game, or attending a worship service. Turner and Killian (1993) identified four types of crowds. Casual crowds consist of people who are in the same place at the same time but who aren’t really interacting, such as people standing in line at the post office. Conventional crowds are those who come together for a scheduled event that occurs regularly, like a religious service. Expressive crowds are people who join together to express emotion, often at funerals, weddings, or the like. The final type, acting crowds     , focuses on a specific goal or action, such as a protest movement or riot.

In addition to the different types of crowds, collective groups can also be identified in two other ways. A mass    is a relatively large number of people with a common interest, though they may not be in close proximity (Lofland 1993), such as players of the popular Facebook game Farmville. A public    , on the other hand, is an unorganized, relatively diffused group of people who share ideas, such as the Libertarian political party. While these two types of crowds are similar, they are not the same. To distinguish between them, remember that members of a mass share interests, whereas members of a public share ideas.

Questions & Answers

what is the importance of durkhiem in sociology
Roselyn Reply
he analysis the role of human interaction and it's operation to explain, conceptualize and infer on social realities and the social representations.
Mary
what are the uses of culture
Folorunso Reply
Define society in relation to sociology
Tuxa Reply
society is a group of people who live same geographical area and has similar culture while sociology is the study society and how they interact.
yuusuf
what do sociologists study
Rachel Reply
The establishment; its economic system, education system, law, governance, society's behavior, society (in general), demographics, beliefs, cultures etc.
Leonard
aociologists study how society and people interact systematically and differencies of the world
yuusuf
they study group behaviour
owais
I have an assignment on sociology to interview people who have vulnerable diseases such as AIDS, Hepatitis, Cancer, Diabetes etc can someone advice me how to approach them because it's very difficult for me to do it
Mary Reply
Treat them with kindness like you would anyone else. No one likes to be treated with kid gloves - it's insulting and makes anyone feel marginalized. Do not approach them with piety (i.e., asking 'Are you okay?' with the slight head tilt). It's insulting and they will likely dismiss you immediately.
andi
treat them like you are a patient like also giving them motivational stories, play games with them
Great
sociological perspective
Davison Reply
When you are sick what should you do?You consult a physician likewise when the society is not functioning well what should the government do?Also consult a sociologist
Joseph Reply
hi where are you live mr joseph
Abdinasir
yes Abdinasir "in somalia"
yuusuf
and you
yuusuf
hy
nura
Hy is a for skin in Swedish.
Joakim
hi
yuusuf
Hi
Joakim
Hello everyone, who is from cameroon here because am tired with the 2 weeks ghost town here especially in North and South West region and I have not even done my sociology assignment I don't know were to start
Mary
hi everyone
Tariq
am new in this field I was given an assignment any one knows how to, need help
Davison
just give a tip of the assignment
Mary
Can you bring the assignment's question on board? if no than how one will know the assignment's question?
Emmanuel
who here for now?
Emmanuel
Is there anyone in here?
Emmanuel
how sociology affects in them adversity in age of globilization
mohamed
I leave in Nigeria
Joseph
hi
saad
Sociology affects people in many ways for instance, urban people's thought, life style, way of living is totally different than people live in rural areas. availability of Internet has impact on people because we spend leisure time with friends if we get time but now It's change due to internet.
saad
It depends on your geographic location, government, and what type of physician you are in need of. Always - regardless of where you reside - make certain that your doctor is aligned with an organization for physicians seeking higher ethical standards.
andi
hi Great from Zimbabwe ....and I'm new in this field
Great
Am a Nigeria
Olumide
hai
Machila
what is the relevance of sociology?
Love Reply
how conflict theory differs from functionalist theory in relation to education
kealeboga Reply
Education is a major social institution that helps transmit information, beliefs, and skills through formal training or teaching. Education plays a hug role across the world.
Timi
discuss how some symbolic interactionist theories view the family in relation to socialisation
kealeboga
how can counteract biases?
Hawa Reply
is so splendid
Aminu
hi
Aminu
how r u
Farhana
help me in my sociology questions
Farhana
yes
ali
hi sociologist society
yasir
what is social phenomena and it's nature
yasir
Hell am Ilham
Ilham
pls i want to understand dis course because my lecturer x not helping me at all he don't explain in details
Ilham
what do sociologists study?
Rachel Reply
define sociology of culture ?
Qamar
define sociology in culture ?
Qamar
Tell me how can I easily differentiate the methodology vs methods?
Rk Reply
hi
Praveen
Halo
Rk
hi
Hope
hallo how are you
Chilals
m fine nd u
ali
Good morning friends
Md
what is positivism anyone explain this
Amarkhan
The process of social change in the Caribbean society can not be analyzed using the major macro European paradigm as they ignore the caribbean's reality, to what extent is this statement true?
Keron Reply
True
Andrew
I am a PhD candidate and i am creating a Trinidad and Tobago 🇹🇹 centric model
Andrew
am a social work trainee.I want to thank you all for your questions and answers,they really useful to me. so thanks en keep it up
Fatoumatta
why is it true @Andrew
Keron
np. if u in trinidad i may fly home in a few weeks. provided i get a cheap flight for under 1000 us..lmao. you will do well i not worried. Be proud of your caribbean identity
Andrew
It is true because the theories and grounded in their culture.
Andrew
Think about it. If you sample is apples and my sample is 🍇 while the numbers may be the same the output would be different.
Andrew
forgive my fruit metaphor i love food
Andrew
Furthermore when you study Philosophy principles which are way higher than sociological principles you realize that the methodological assumptions (values) of various societies are different.
Andrew
Best FIT will always be better than Best PRACTICES! Create your own.
Andrew
are*
Andrew
It boils down to the demographics of your sample
Andrew
If you have to get a representative sample it must be representative of the Society aka the Population you sampling. Different Societal Structure different representative sample. hint hint. A British model can never be transferred to a Trinidad Society.
Andrew
this is a question for my sociology for project.... I need help
Keron
what is the caribbean's reality?
Keron
what is the Macro European Paradigm?
Keron
oh and Andrew I am from Jamaica
Keron
deconstruct the theme. Macro - large or big Caribbean Thinking (paradigm)
Andrew
just write why you think Jamaican thinking is better than England
Andrew
thats the crux of the question
Andrew
and the Caribbean's reality is?
Keron
sigh
Andrew
bro reality is relative
Andrew
the question demands u think
Andrew
how do u define Caribbean reality
Andrew
the music we listen, the food we eat, how we worship, our laws etc
Keron
What is psychology and discuss its major factors
Peace
explain in details five agents of sociology
Kaoma
Andrew what factors that makes people to stop socialising
Kaoma
I am not agree to data analysis and payment
Dipeshkumar Reply
child marriage with queations
manoj Reply

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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