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La opinión in numbers

Circulation: 126,628 units on average Monday through Friday, number as of March, 2004.

Readers: 47,319 on daily average (Scarborough 2005)

717,500 in a combined average on Saturday and Sunday

La Opinión online: 750,000 users a month (March 2005)

Penetration: 62% of the market in south California

Recognition: 92%-94% of the population of the region

Audited growth: 26% in the four last years

Points of sale: 14,930


La Opinión has always had competition. When it first started in 1926, there were two newspapers being published in Spanish in Los Angeles. Los Angeles Express was born in the 1970s and El Diario de México and Noticias del Mundo in the 1980s. All disappeared after several years. Recently, Hoy from the Chicago Tribune chain appeared; so have publications with the same name in New York and Chicago. In addition to Hoy, published five days a week and distributed freely, other publications compete with La Opinión in the local market (for example, a bilingual publication chain in east Los Angeles and weekly magazine Excélsior in Santa Ana). Publications directed to concrete groups appear and disappear frequently; for example, El Peruano and La Prensa Colombiana . From San Francisco to San Diego, all cities with a Hispanic presence, publications in Spanish exist. There is a long list of awarded Hispanic publications in the diverse categories by the National Association of Hispanic Publications.

Spanish language newspapers are expanding nation-wide. For example, The Dallas Morning News publishes Al Día five times a week, and The Fort Worth Star-Telegram publishes Diario La Estrella Mexiamérica just put four tabloids on the Texan border, the first newspaper network in Spanish in Texas: Rumbo de Austin, Rumbo de Houston, Rumbo de San Antonio, and Rumbo del Valle . The common title reveals the intention to be in the way of those that “go north.”

All the media in Spanish want to sell and inform in Spanish, but they are looking for the most suitable language to speak to those that are of “here and there,” but the here and there of Hispanics in the United States is very diverse, as much as the places where they live and those of their origin. In addition to the class of information they offer, the attitude of publications before their readers will determine their success or failure. If they guess right, the reading public will reward them.

Competition has always forced La Opinión to surpass itself, and now it has the mission to support other local sources of intelligence for Hispanics in the country. It will try to instill the spirit that has vivified it for almost 79 years of life: that of not losing the point of view of the readers’ necessities. In 1990, La Opinóon sold 50% of its shares to Times Mirror Corp., womb of the Los Angeles Times. The news caused consternation, sadness, and rage between many of its readers who feared a loss of independence. An executive, for example, requested a minute of silence in his office as symbol of mourning. A reader expressed sadness "because we had something by and for Hispanics without having to give explanation to anybody” ( La Opinión, p.1).

La Opinión has always lived by the infallible principle that I learned many years ago in the Universidad de la Barberia de Mi Padre in Olivia de Plasencia, Cáceres: To teach Latin to Pedro, it is more important to know Pedro than to know Latin. In order to serve the reader, the reader has to be known. This is something that nobody has done in the United States better than my newspaper. Conscious to sinning of superficiality, that is in broad strokes the history of La Opinión of Los Angeles, California; a history kneaded with a mutual fidelity that produced a total symbiosis with its readers.

Dr. Juan José García is professor for the institution of immigrants, Talayuela, Extremadura, Spain.

Questions & Answers

show that the set of all natural number form semi group under the composition of addition
Nikhil Reply
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⅗ ⅔½
The denominator of a certain fraction is 9 more than the numerator. If 6 is added to both terms of the fraction, the value of the fraction becomes 2/3. Find the original fraction. 2. The sum of the least and greatest of 3 consecutive integers is 60. What are the valu
1. x + 6 2 -------------- = _ x + 9 + 6 3 x + 6 3 ----------- x -- (cross multiply) x + 15 2 3(x + 6) = 2(x + 15) 3x + 18 = 2x + 30 (-2x from both) x + 18 = 30 (-18 from both) x = 12 Test: 12 + 6 18 2 -------------- = --- = --- 12 + 9 + 6 27 3
2. (x) + (x + 2) = 60 2x + 2 = 60 2x = 58 x = 29 29, 30, & 31
on number 2 question How did you got 2x +2
combine like terms. x + x + 2 is same as 2x + 2
Q2 x+(x+2)+(x+4)=60 3x+6=60 3x+6-6=60-6 3x=54 3x/3=54/3 x=18 :. The numbers are 18,20 and 22
Mark and Don are planning to sell each of their marble collections at a garage sale. If Don has 1 more than 3 times the number of marbles Mark has, how many does each boy have to sell if the total number of marbles is 113?
mariel Reply
Mark = x,. Don = 3x + 1 x + 3x + 1 = 113 4x = 112, x = 28 Mark = 28, Don = 85, 28 + 85 = 113
how do I set up the problem?
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find the subring of gaussian integers?
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find the value of 2x=32
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divide by 2 on each side of the equal sign to solve for x
Want to review on complex number 1.What are complex number 2.How to solve complex number problems.
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use the y -intercept and slope to sketch the graph of the equation y=6x
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x-2y+3z=-3 2x-y+z=7 -x+3y-z=6
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Solve for the first variable in one of the equations, then substitute the result into the other equation. Point For: (6111,4111,−411)(6111,4111,-411) Equation Form: x=6111,y=4111,z=−411x=6111,y=4111,z=-411
x=61/11 y=41/11 z=−4/11 x=61/11 y=41/11 z=-4/11
Need help solving this problem (2/7)^-2
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what is the coefficient of -4×
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A soccer field is a rectangle 130 meters wide and 110 meters long. The coach asks players to run from one corner to the other corner diagonally across. What is that distance, to the nearest tenths place.
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Jeannette has $5 and $10 bills in her wallet. The number of fives is three more than six times the number of tens. Let t represent the number of tens. Write an expression for the number of fives.
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What is the expressiin for seven less than four times the number of nickels
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why surface tension is zero at critical temperature
I think if critical temperature denote high temperature then a liquid stats boils that time the water stats to evaporate so some moles of h2o to up and due to high temp the bonding break they have low density so it can be a reason
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
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. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
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Source:  OpenStax, Immigration in the united states and spain: consideration for educational leaders. OpenStax CNX. Dec 20, 2009 Download for free at http://cnx.org/content/col11150/1.1
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