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La opinión in numbers

Circulation: 126,628 units on average Monday through Friday, number as of March, 2004.

Readers: 47,319 on daily average (Scarborough 2005)

717,500 in a combined average on Saturday and Sunday

La Opinión online: 750,000 users a month (March 2005)

Penetration: 62% of the market in south California

Recognition: 92%-94% of the population of the region

Audited growth: 26% in the four last years

Points of sale: 14,930


La Opinión has always had competition. When it first started in 1926, there were two newspapers being published in Spanish in Los Angeles. Los Angeles Express was born in the 1970s and El Diario de México and Noticias del Mundo in the 1980s. All disappeared after several years. Recently, Hoy from the Chicago Tribune chain appeared; so have publications with the same name in New York and Chicago. In addition to Hoy, published five days a week and distributed freely, other publications compete with La Opinión in the local market (for example, a bilingual publication chain in east Los Angeles and weekly magazine Excélsior in Santa Ana). Publications directed to concrete groups appear and disappear frequently; for example, El Peruano and La Prensa Colombiana . From San Francisco to San Diego, all cities with a Hispanic presence, publications in Spanish exist. There is a long list of awarded Hispanic publications in the diverse categories by the National Association of Hispanic Publications.

Spanish language newspapers are expanding nation-wide. For example, The Dallas Morning News publishes Al Día five times a week, and The Fort Worth Star-Telegram publishes Diario La Estrella Mexiamérica just put four tabloids on the Texan border, the first newspaper network in Spanish in Texas: Rumbo de Austin, Rumbo de Houston, Rumbo de San Antonio, and Rumbo del Valle . The common title reveals the intention to be in the way of those that “go north.”

All the media in Spanish want to sell and inform in Spanish, but they are looking for the most suitable language to speak to those that are of “here and there,” but the here and there of Hispanics in the United States is very diverse, as much as the places where they live and those of their origin. In addition to the class of information they offer, the attitude of publications before their readers will determine their success or failure. If they guess right, the reading public will reward them.

Competition has always forced La Opinión to surpass itself, and now it has the mission to support other local sources of intelligence for Hispanics in the country. It will try to instill the spirit that has vivified it for almost 79 years of life: that of not losing the point of view of the readers’ necessities. In 1990, La Opinóon sold 50% of its shares to Times Mirror Corp., womb of the Los Angeles Times. The news caused consternation, sadness, and rage between many of its readers who feared a loss of independence. An executive, for example, requested a minute of silence in his office as symbol of mourning. A reader expressed sadness "because we had something by and for Hispanics without having to give explanation to anybody” ( La Opinión, p.1).

La Opinión has always lived by the infallible principle that I learned many years ago in the Universidad de la Barberia de Mi Padre in Olivia de Plasencia, Cáceres: To teach Latin to Pedro, it is more important to know Pedro than to know Latin. In order to serve the reader, the reader has to be known. This is something that nobody has done in the United States better than my newspaper. Conscious to sinning of superficiality, that is in broad strokes the history of La Opinión of Los Angeles, California; a history kneaded with a mutual fidelity that produced a total symbiosis with its readers.

Dr. Juan José García is professor for the institution of immigrants, Talayuela, Extremadura, Spain.

Questions & Answers

How we are making nano material?
what is a peer
What is meant by 'nano scale'?
What is STMs full form?
scanning tunneling microscope
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
How can I make nanorobot?
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
how can I make nanorobot?
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Immigration in the united states and spain: consideration for educational leaders. OpenStax CNX. Dec 20, 2009 Download for free at http://cnx.org/content/col11150/1.1
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