<< Chapter < Page Chapter >> Page >

Benchmark data also ignore the fact that the student market is segmented rather than homogenous (Zemsky, Shaman,&Shapiro, 2001). This segmentation reflects a variety of institutional types and missions. Students who will be attracted to, and well served by, one type of institution will not be attracted to, or well served by, another institution. Recruiting outside the normal market segment of an institution is costly because of increased recruitment costs and lower retention rates. Furthermore, the intrusion of large institutions into markets normally the province of small institutions may have a negative impact on higher education in general (Newman et al., 2004). Without the capital to compete with larger institutions, smaller institutions may ultimately cease to exist. With them will go the unique missions they serve and the diversity which is the great strength of higher education in the United States. Thus, an important consideration in the decision to go online is whether students appropriately served under the institutional mission will benefit from the courses and programs provided.

Return on investment analysis: an alternative to benchmarking

Benchmarking alone, in our opinion, should not be the reason for offering online courses. Instead, benchmark data should trigger a serious return on investment analysis (ROI). That is, data showing that other institutions of higher education are implementing online learning are only sufficient to indicate that institutional leaders need to determine whether or not such instruction can serve their institutional mission in a cost effective fashion. Other data must be considered before this decision is made. The additional data, however, may be difficult to obtain because institutions of higher education are not accustomed to calculating costs accurately. For example, institutions typically underestimate the cost of recruiting students (Raisman, 2007). Nevertheless, such calculations need to be made because simply increasing enrollment can actually result in a loss of revenue when the costs of recruitment and instruction exceed the revenue obtain through tuition, fees, and so forth.

Calculating required cost

How much should putting a course online cost? Prior to offering online courses, the costs of putting quality courses on line needs to be calculated. The cost estimates for the ROI in the current analysis are taken from the business world. We used business calculations because higher education is under increasing pressure to provide accountability with regard to student learning (Newman et al., 2004). In the past, if we provided insufficient instruction and students failed to learn, we either failed them or adjusted grades in some way (e.g., curving, extra credit). Thus, the cost of instruction has simply been whatever we have been willing to pay. In the business world, however, if insufficient instruction is provided and students do not learn, the trainer gets fired. A world in which teachers can be fired when their students do not learn not only tends to generate better practice, but also reflects a level of accountability typically not present in higher education. That is, in higher education, poor teaching can often be covered up by failing the students, grading on a curve, giving extra credit, or similar practices that either blame the student or inflate grades. Thus, we contend that the business world is the best place to estimate what online courses should cost. In this world, instruction costs whatever it takes to do the job well, not simply what the institution is willing to pay.

Questions & Answers

where we get a research paper on Nano chemistry....?
Maira Reply
nanopartical of organic/inorganic / physical chemistry , pdf / thesis / review
Ali
what are the products of Nano chemistry?
Maira Reply
There are lots of products of nano chemistry... Like nano coatings.....carbon fiber.. And lots of others..
learn
Even nanotechnology is pretty much all about chemistry... Its the chemistry on quantum or atomic level
learn
Google
da
no nanotechnology is also a part of physics and maths it requires angle formulas and some pressure regarding concepts
Bhagvanji
hey
Giriraj
Preparation and Applications of Nanomaterial for Drug Delivery
Hafiz Reply
revolt
da
Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
ya I also want to know the raman spectra
Bhagvanji
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
yes that's correct
Professor
I think
Professor
Nasa has use it in the 60's, copper as water purification in the moon travel.
Alexandre
nanocopper obvius
Alexandre
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
if virus is killing to make ARTIFICIAL DNA OF GRAPHENE FOR KILLED THE VIRUS .THIS IS OUR ASSUMPTION
Anam
analytical skills graphene is prepared to kill any type viruses .
Anam
Any one who tell me about Preparation and application of Nanomaterial for drug Delivery
Hafiz
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
Privacy Information Security Software Version 1.1a
Good
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!





Source:  OpenStax, Ncpea handbook of online instruction and programs in education leadership. OpenStax CNX. Mar 06, 2012 Download for free at http://cnx.org/content/col11375/1.24
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Ncpea handbook of online instruction and programs in education leadership' conversation and receive update notifications?

Ask