<< Chapter < Page Chapter >> Page >
Gaining an understanding of the basics of seo and internet marketing. Overview of available channels and tools.

Google perspective

What percentage of people click on the first result on a Google search page?

Over 40%. Over 80% never click beyond Page 1. So getting on the first page is kind of important. So what will get you there? Essentially, there are 2 components:

  • content quality (and this includes the relevancy to the search term (more on this in a moment))
  • links or backlinks from other internet sites to yours

Let's focus on links firstly. Links are like votes. The more votes you receive the higher your ranking. But just like in some elections, not all votes count and some votes count more than others. The strength of a vote depends on who cast it. A quality website, such as a university or government department, carries a lot of weight. My brother's blog, which he started 4 years ago and has 2 posts, counts for not a lot.

To get to the top of Google therefore, you need lots of quality links to your site.

Relevancy

But the links have to be relevant to your site. So links from a gardening site to my internet marketing site are of little value. There's lots more about linking (the anchor text of the link, where it appears on a page, what else is on the page etc) and that will be covered in the links module later.

Getting back to relevancy, let me now say a few words about the words on your site and those used in the search query. Google aims to deliver results that are valuable. It will therefore try to match the words in the query with words on web pages. If you know what people type into Google when they are looking for your product, then you can make sure that you use those words on your web pages.

Simple! If only!

Let's say that you sell golf clubs. How likely is it that you will appear on the first page of Google. Not very, as you will see from the image below showing the number of sites relating to golf clubs.

However, if you were to focus on a narrower selection - a niche - such as "golf club head covers for irons", then the competition drops dramatically.

Keyword research

Of course, we still need to check whether people actually type in this phrase. This activity of looking at search phrase competition and volume of searches is known as Keyword Research.it is the foundation of all internet marketing. If you build on sand, then ...

You may be thinking. But how much business can I possibly do on covers for irons. Possibly not a lot. The pie is small, but at least you are getting a slice. Remember - if you are not on the first page, you are nowhere.

You may not get much of the big pie - but you can have a slice of many smaller pies.

Much of what I cover from this point on relates to generating backlinks to your site. Backlinks not only affect your search engine ranking, they are clickable! So they can bring traffic on their own.

As I said earlier, the value of a link depends on the page on which it appears. Google PageRank is useful indicator. [The Google Toolbar has a PageRank button]. More on PageRank in a later module.

  • don't go too quickly - Google looks for "human-driven" patterns - there are software programs that can automate much of internet marketing but, if used inappropriately, they can lead you into the dark world of spamming - and usually at some point a Google slap!
  • use a multi-channel approach
  • Google loves videos and blogs!
  • focus on quality sites - like this one
  • use a linking pattern so that not all backlinks point to your main website. For instance, I have other sites pointing at this hub.
  • create quality content - create a virtous circle. Others will link to your content, which leads to clicks, which leads to more links which leads to a higher search engine ranking, which leads to clicks ...

Directory submissions

Most SEO books will advise you to submit to online directories. In my experience, with the exception of one or two, it is amost a complete waste of time. And it is time-consuming (often you have to give a reciprocal link).

There are ways to automate. Have a look at the video about Roboform (my most used SEO tool - in fact my most used software utility.)

Think back to what I said earlier about Google and the quality of links. Why would Google count a link from a free directory site as being valuable? Would you trust such a link as being an indicator of quality content?

However, Google does give weight to one directory in particular: dmoz.

You should definitely try to gain an entry into dmoz - though it is extremely slow and there is no guarantee of a listing.

Social bookmarking

There are a number of social bookmarking sites - such as Digg, Stumbleupon, Delicious - which carry weight with Google.

Social bookmarking though can be time-consuming - you will certainly want to look at the module on automating social bookmarking.

Blogging

Blogs have several advantages:

  • you can be up-and-running without any technical ability in minutes
  • search engines like them
  • they get indexed quickly
  • commenting allows online conversations
  • people can subscribe to your 'feed' - they are automatically updated with your posts - you overcome apathy, inertia and forgetfulness (theirs, not yours!)
  • lots of plugins to extend functionality

If you have a webspace, your host will normally provide a free, one-click installation of a major blogging platform such as WordPress. Otherwise, you can get a free blog hosted by WordPress themselves.

This is a no-brainer - Just Do It!

This is just scratching the surface there are many other channels to consider:

  • web 2.0 sites - like this one - and Squidoo
  • video marketing
  • article marketing
  • answers marketing
  • social media - facebook, twitter and myspace marketing
  • networks such as LinkedIn and Xing
  • online PR
  • commenting on blogs and forums
  • email newsletters
  • pay per click
  • pinging

Questions & Answers

where we get a research paper on Nano chemistry....?
Maira Reply
what are the products of Nano chemistry?
Maira Reply
There are lots of products of nano chemistry... Like nano coatings.....carbon fiber.. And lots of others..
learn
Even nanotechnology is pretty much all about chemistry... Its the chemistry on quantum or atomic level
learn
Google
da
no nanotechnology is also a part of physics and maths it requires angle formulas and some pressure regarding concepts
Bhagvanji
Preparation and Applications of Nanomaterial for Drug Delivery
Hafiz Reply
revolt
da
Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
yes that's correct
Professor
I think
Professor
Nasa has use it in the 60's, copper as water purification in the moon travel.
Alexandre
nanocopper obvius
Alexandre
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
if virus is killing to make ARTIFICIAL DNA OF GRAPHENE FOR KILLED THE VIRUS .THIS IS OUR ASSUMPTION
Anam
analytical skills graphene is prepared to kill any type viruses .
Anam
Any one who tell me about Preparation and application of Nanomaterial for drug Delivery
Hafiz
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
Privacy Information Security Software Version 1.1a
Good
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!





Source:  OpenStax, Effective article marketing for promotion and profit. OpenStax CNX. Sep 05, 2009 Download for free at http://cnx.org/content/col10975/1.1
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Effective article marketing for promotion and profit' conversation and receive update notifications?

Ask