<< Chapter < Page Chapter >> Page >
Gaining an understanding of the basics of seo and internet marketing. Overview of available channels and tools.

Google perspective

What percentage of people click on the first result on a Google search page?

Over 40%. Over 80% never click beyond Page 1. So getting on the first page is kind of important. So what will get you there? Essentially, there are 2 components:

  • content quality (and this includes the relevancy to the search term (more on this in a moment))
  • links or backlinks from other internet sites to yours

Let's focus on links firstly. Links are like votes. The more votes you receive the higher your ranking. But just like in some elections, not all votes count and some votes count more than others. The strength of a vote depends on who cast it. A quality website, such as a university or government department, carries a lot of weight. My brother's blog, which he started 4 years ago and has 2 posts, counts for not a lot.

To get to the top of Google therefore, you need lots of quality links to your site.

Relevancy

But the links have to be relevant to your site. So links from a gardening site to my internet marketing site are of little value. There's lots more about linking (the anchor text of the link, where it appears on a page, what else is on the page etc) and that will be covered in the links module later.

Getting back to relevancy, let me now say a few words about the words on your site and those used in the search query. Google aims to deliver results that are valuable. It will therefore try to match the words in the query with words on web pages. If you know what people type into Google when they are looking for your product, then you can make sure that you use those words on your web pages.

Simple! If only!

Let's say that you sell golf clubs. How likely is it that you will appear on the first page of Google. Not very, as you will see from the image below showing the number of sites relating to golf clubs.

However, if you were to focus on a narrower selection - a niche - such as "golf club head covers for irons", then the competition drops dramatically.

Keyword research

Of course, we still need to check whether people actually type in this phrase. This activity of looking at search phrase competition and volume of searches is known as Keyword Research.it is the foundation of all internet marketing. If you build on sand, then ...

You may be thinking. But how much business can I possibly do on covers for irons. Possibly not a lot. The pie is small, but at least you are getting a slice. Remember - if you are not on the first page, you are nowhere.

You may not get much of the big pie - but you can have a slice of many smaller pies.

Much of what I cover from this point on relates to generating backlinks to your site. Backlinks not only affect your search engine ranking, they are clickable! So they can bring traffic on their own.

As I said earlier, the value of a link depends on the page on which it appears. Google PageRank is useful indicator. [The Google Toolbar has a PageRank button]. More on PageRank in a later module.

  • don't go too quickly - Google looks for "human-driven" patterns - there are software programs that can automate much of internet marketing but, if used inappropriately, they can lead you into the dark world of spamming - and usually at some point a Google slap!
  • use a multi-channel approach
  • Google loves videos and blogs!
  • focus on quality sites - like this one
  • use a linking pattern so that not all backlinks point to your main website. For instance, I have other sites pointing at this hub.
  • create quality content - create a virtous circle. Others will link to your content, which leads to clicks, which leads to more links which leads to a higher search engine ranking, which leads to clicks ...

Directory submissions

Most SEO books will advise you to submit to online directories. In my experience, with the exception of one or two, it is amost a complete waste of time. And it is time-consuming (often you have to give a reciprocal link).

There are ways to automate. Have a look at the video about Roboform (my most used SEO tool - in fact my most used software utility.)

Think back to what I said earlier about Google and the quality of links. Why would Google count a link from a free directory site as being valuable? Would you trust such a link as being an indicator of quality content?

However, Google does give weight to one directory in particular: dmoz.

You should definitely try to gain an entry into dmoz - though it is extremely slow and there is no guarantee of a listing.

Social bookmarking

There are a number of social bookmarking sites - such as Digg, Stumbleupon, Delicious - which carry weight with Google.

Social bookmarking though can be time-consuming - you will certainly want to look at the module on automating social bookmarking.

Blogging

Blogs have several advantages:

  • you can be up-and-running without any technical ability in minutes
  • search engines like them
  • they get indexed quickly
  • commenting allows online conversations
  • people can subscribe to your 'feed' - they are automatically updated with your posts - you overcome apathy, inertia and forgetfulness (theirs, not yours!)
  • lots of plugins to extend functionality

If you have a webspace, your host will normally provide a free, one-click installation of a major blogging platform such as WordPress. Otherwise, you can get a free blog hosted by WordPress themselves.

This is a no-brainer - Just Do It!

This is just scratching the surface there are many other channels to consider:

  • web 2.0 sites - like this one - and Squidoo
  • video marketing
  • article marketing
  • answers marketing
  • social media - facebook, twitter and myspace marketing
  • networks such as LinkedIn and Xing
  • online PR
  • commenting on blogs and forums
  • email newsletters
  • pay per click
  • pinging

Questions & Answers

How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
Daniel
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
Maciej
characteristics of micro business
Abigail
for teaching engĺish at school how nano technology help us
Anassong
How can I make nanorobot?
Lily
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
NANO
how can I make nanorobot?
Lily
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
Tarell
what is the actual application of fullerenes nowadays?
Damian
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
Tarell
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
Virgil
is Bucky paper clear?
CYNTHIA
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
NANO
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
Privacy Information Security Software Version 1.1a
Good
Researchers demonstrated that the hippocampus functions in memory processing by creating lesions in the hippocampi of rats, which resulted in ________.
Mapo Reply
The formulation of new memories is sometimes called ________, and the process of bringing up old memories is called ________.
Mapo Reply
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!





Source:  OpenStax, Effective article marketing for promotion and profit. OpenStax CNX. Sep 05, 2009 Download for free at http://cnx.org/content/col10975/1.1
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Effective article marketing for promotion and profit' conversation and receive update notifications?

Ask