<< Chapter < Page Chapter >> Page >

    Exercise two: risk perception

  • Choose one of the cases presented above in the Introduction to this module.
  • Describe those who fall into the public stakeholder group in this case. (See the above definition of "public")
  • Identify the key risks posed in your case..
  • Describe how the public is likely to perceive this risk in terms of the following: voluntariness, perceived benefits, control, unknown factors and dread factors.
  • Given this perception of the risk, is the public likely to find it acceptable?

    Exercise three: risk communication

  • You are a representative from one of the private business involved in the above case
  • Your job is to communicate to the public (whose risk perception you studied in exercise two) the risk assessment data you have collected on the project in question
  • Develop a strategy of communication that is based on (a) legitimate risk comparisons and analogies, (b) that is non-paternalistic, (c) that responds to the manner in which the public is likely to perceive the risk(s) in question, and (d) is open to compromise based on legitimate public interests and concerns.

    Exercise four (optional)

  • Carry out exercises two and three using either the Milagro Beanfield War town meeting or the union meeting from Silkwood .
  • Pretend you are Charlie Bloom and are charged with outlining the various risks that accompany the Devine Recreational Facility. The rest of the class, your audience, will play the role of the different stakeholders. These could include the (1) townspeople (owners of local businesses such as Ruby Archuleta's car body shop and the general store owner, Nick Real), (2) farmers (such as Joe Mondragon), (3) local and state law enforcement officers (such as Bernabe Montoya and Kyril Montona), (4) Ladd Devine Recreation Center employees (such as Horsethief Shorty who leads the construction crew), (5) local government officials (such as mayor Sammy Cantu) and state government officials (including the governor), and Ladd Devine himself.
  • Give a short presentation. Then respond to questions and commentaries from your classmates who are working with the different roles outlined above.
  • Take a vote on whether to go ahead with the Ladd Devine project.

What did you learn?

Business and risk

You are a Corporate Ethics Compliance Officer developing an ethics program for your organization. How should your program respond to the ethics of risk issues discussed in this module? How should your corporation go about identifying and communicating risk factors to employees? How should your corporation go about identifying and communicating risk factors to other stakeholders such as customers, local community, and government agencies?



  • Covello, V.T., Sandman, P.M. and Slovic, P. (1991) "Guidelines for Communicating Information About Chemical Risks Effectively and Responsibly," in Acceptable Evidence : 66-92.
  • Cranor, C.F. (1993) Regulating Toxic Substances: A Philosophy of Science and the Law . Oxford University Press: London.
  • Fingarette, H. (1971) Criminal Insanity . University of California Press, Berkeley, CA: 171.
  • Mayo, D.G., Hollander, R.D., Editors. (1991) Acceptable Evidence: Science and Values in Risk Management . Oxford University Press: London.
  • Mayo, D.G. (1991) "Sociological Versus Metascientific Views of Risk Assessment," in Acceptable Evidence . Oxford University Press: London: 249-280.
  • Slovic, P. (1991) "Beyond Numbers: A Broader Perspective on Risk Perception and Risk Communication," in Acceptable Evidence : 48-65.
  • Perrow, C. (1984) Normal Accidents: Living with high-risk technologies . Basic Books, NY,NY.
  • Reason, J. (1990/1999) Human Error Cambridge University Press: London.
  • Sagoff, M. (1985) Risk-Benefit Analysis in Decisions Concerning Public Safety and Health . Kendall/Hunt: Dubuque, Iowa.
  • Sagoff, M. The Economy of the Earth: Philosophy, Law, and the Environment . Cambridge University Press: London.
  • Sandel, M.J. (1982/1998) Liberalism and the Limits of Justice, 2nd Ed . Cambridge University Press, London.
  • Shrader-Frechette. (1991) "Reductionist Approaches to Risk," in Acceptable Risk . 218-248.
  • Thompson, P.B., (1999) "The Ethics of Truth-Telling and the Problem of Risk." Science and Engineering Ethics 5(4): 489-510.
  • "Glossary" Online Ethics Center for Engineering 1/31/2006 6:57:46 PM National Academy of Engineering Accessed: Saturday, December 27, 2008 www.onlineethics.org/CMS/glossary.aspx

This optional section contains additional or supplementary information related to this module. It could include: assessment, background such as supporting ethical theories and frameworks, technical information, discipline specific information, and references or links.

Eac toolkit project

This module is a work-in-progress; the author(s) may update the content as needed. others are welcome to use this module or create a new derived module. you can collaborate to improve this module by providing suggestions and/or feedback on your experiences with this module.

Please see the Creative Commons License regarding permission to reuse this material.

Questions & Answers

what is Nano technology ?
Bob Reply
write examples of Nano molecule?
The nanotechnology is as new science, to scale nanometric
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get the best Algebra and trigonometry course in your pocket!

Source:  OpenStax, Business ethics. OpenStax CNX. Sep 04, 2013 Download for free at http://legacy.cnx.org/content/col10491/1.11
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Business ethics' conversation and receive update notifications?