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Different businesses compete against one another by making their products or prices as attractive as possible to attract the consumer. Each business has to try to convince the consumer that its product is better, or cheaper, or more fashionable, even, than that offered by the other business.

Let’s take bread, for example. Both of the businesses that feature below sell bread. How will you decide whose bread to buy?

List some reasons to motivate your choice:

Advertisements

It is important for the producer to introduce his product to you as the consumer. He can do it by means of advertisements in magazines, newspapers, on the radio, on television, posters, advertising boards and even by means of pamphlets dropped in your letterbox. Sometimes the advertisements are so alluring that we buy articles that we do not really need.

Activity 2

To investigate the features of good advertisements [LO 4.1]

  1. Discuss the features of good advertisements in your groups. What is it that captures your attention or fails to do so?

Activity 3

To differentiate between more and less successful advertisements [LO 3.2]

  1. Collect a variety of advertisements from different sources and differentiate between those you regard as more successful or less successful. Provide reasons for your decisions.
More successful Less successful
Reasons Reasons

Design an advertisement for any new product on the market. You must try to ensure that the consumer will definitely consider the product.

Assessment

LEARNING OUTCOME 3: MANAGERIAL, CONSUMER AND FINANCIAL KNOWLEDGE AND SKILLS

The learner will be able to demonstrate knowledge and the ability to apply responsibly a range of managerial, consumer and financial skills.

Assessment Standard

We know this when the learner:

3.2 distinguishes three different types of local businesses.

LEARNING OUTCOME 4: MANAGERIAL, CONSUMER AND FINANCIAL KNOWLEDGE AND SKILLS

ENTREPRENEURIAL KNOWLEDGE AND SKILLS

The learner will be able to demonstrate entrepreneurial knowledge, skills and attitudes.

Assessment Standard

We know this when the learner:

  • identifies different characteristics (abilities and talents) of entrepreneurs;
  • explains how entrepreneurs combine labour (work), capital (money, machinery, tools), and natural resources (raw materials) to gain profit;
  • differentiates between the entrepreneurial actions of buying, selling and producing.

Memorandum

Page 1 : Stimulate a class discussion on What I want to become one day.

Page 2 : Working for oneself has many advantages (and also disadvantages). List the advantages after a class discussion.

Page 3 : Study the example of Sonja as an entrepreneur and decide whether she is going to make enough profit with her fancy paper. Remember that for every sheet of writing paper she will also need a sheet for an envelope. From 100 sheets she can make only five packets with 10 sheets and 10 envelopes.

Page 4 : Learners are made aware once more that different businesses compete against one another to convince clients to buy from them. Through a process of comparison, decide why they have chosen to buy from a specific baker.

Page 5 and 6 : Let learners scrutinise magazines and collect advertisements that capture their attention. Then give feedback to the class and list features of advertisements that are visually and creatively stimulating.

Cut out examples of such appealing advertisements and give reasons for the decisions.

Questions & Answers

Application of nanotechnology in medicine
what is variations in raman spectra for nanomaterials
Jyoti Reply
I only see partial conversation and what's the question here!
Crow Reply
what about nanotechnology for water purification
RAW Reply
please someone correct me if I'm wrong but I think one can use nanoparticles, specially silver nanoparticles for water treatment.
Damian
yes that's correct
Professor
I think
Professor
what is the stm
Brian Reply
is there industrial application of fullrenes. What is the method to prepare fullrene on large scale.?
Rafiq
industrial application...? mmm I think on the medical side as drug carrier, but you should go deeper on your research, I may be wrong
Damian
How we are making nano material?
LITNING Reply
what is a peer
LITNING Reply
What is meant by 'nano scale'?
LITNING Reply
What is STMs full form?
LITNING
scanning tunneling microscope
Sahil
how nano science is used for hydrophobicity
Santosh
Do u think that Graphene and Fullrene fiber can be used to make Air Plane body structure the lightest and strongest. Rafiq
Rafiq
what is differents between GO and RGO?
Mahi
what is simplest way to understand the applications of nano robots used to detect the cancer affected cell of human body.? How this robot is carried to required site of body cell.? what will be the carrier material and how can be detected that correct delivery of drug is done Rafiq
Rafiq
if virus is killing to make ARTIFICIAL DNA OF GRAPHENE FOR KILLED THE VIRUS .THIS IS OUR ASSUMPTION
Anam
analytical skills graphene is prepared to kill any type viruses .
Anam
what is Nano technology ?
Bob Reply
write examples of Nano molecule?
Bob
The nanotechnology is as new science, to scale nanometric
brayan
nanotechnology is the study, desing, synthesis, manipulation and application of materials and functional systems through control of matter at nanoscale
Damian
Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
Renato
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
?
Kyle
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
Adin
why?
Adin
what school?
Kyle
biomolecules are e building blocks of every organics and inorganic materials.
Joe
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
research.net
kanaga
sciencedirect big data base
Ernesto
Introduction about quantum dots in nanotechnology
Praveena Reply
hi
Loga
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
Bharti
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Economic and management sciences grade 4. OpenStax CNX. Sep 17, 2009 Download for free at http://cnx.org/content/col11086/1.1
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