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  1. Home
  2. Business fundamentals
  3. Securing and managing external

Securing and managing external relationships

OpenStax OpenStax
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Learning objectives
Introduction to external relationships
1   Trends in management
2   Trust: the foundation for a successful relationship
Marketing exchanges and partnerships
1   Two basic relationship types
2   Functional relationship
3   Partnerships
4   Relational partnership
5   Strategic partnership
Choosing the right relationship
1   Foundations of successful relationships
2   Phases of relationship development
3   Skills for building positive relationships
Strategies for external relationships
1   Outsourcing
2   Potential external relationship obstacles
Chapter summary
Exercises
References

Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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