Business fundamentals

OpenStax

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The business eco-system: your path to finding the pot of gold at the

The business eco-system: your path to finding the pot of gold at the

0.1 Are entrepreneurs born or made?

0.2 "the mindset of an entrepreneur"

1 The business eco-system: the business eco-system

2 The sun rise of your new business accessing market opportunity: the

3 Sales: the essential rim of the wheel

4 Strategy: the tactical rim on the wheel

5 Branding will make your blossoms bloom!

6 Stakeholders: the connective rim on the wheel

7 Ethics: the authentic rim on the wheel

8 Operations: the logistical rim on the wheel

9 New product: the tangible rim on the wheel

10 Let the fruits of your labor blossom: the new product/service launch

11 Public relations: the sensational rim on the wheel

12 Mentor insights: the “where the rubber meets the road” spokes on the

13 About this author and acknowledgements

The mind of the entrepreneur: your entrepreneurial journey begins by

1 Entrepreneur assessment survey

2 Entrepreneurial mindset enhancing activities

3 Chapter summary

Business models and marketing:an overview

Learning objectives

1 What is a business model?

1.1 Examples of successful business models

1.2 Model implementation/testing pre-requisites

1.3 Real expectations outcome: benefits

2 Success factors

3 Consumer marketing models

4 The marketing model

5 Identifying market needs

6 Business to business marketing models

7 Chapter summary

8 Market research to determine the potential market for funeral services

9 Discussion questions

How to organize and lead an entrepreneurial venture

Learning objectives

2 Organizational issues

2.1 Organizational issues

3 Organizational stages of growth

3.1 Departmentation

3.2 Departmentation by function

3.3 Departmentation by products

3.4 Departmentation by projects

3.5 Departmentation by matrix

4 Flat versus tall organizations

5 Centralized versus decentralized organizations

6 Chapter summary

7 Discussion questions

Selecting and managing your team

Learning objectives

1 Competitive advantage through human resource management

2 Providing employee voice and influence

3 Recruiting workers

4 Evaluating recruiting policies

5 Employee training

5.1 Benefits of training

5.2 Need for training

5.3 Training methods

5.4 Training in the context of global business

6 Aligning employee career development with organizational growth

7 Performance appraisal

8 Determining base pay

9 Meaningful job design

11 Discussion questions

Marketing on a global scale

Learning objectives

1 Defining marketing

2 The role of marketing in the firm: a basis for classification

3 Defining international marketing

4 The international marketing plan

4.1 The corporate level

4.2 The business level

4.3 Marketing objectives

4.4 The functional level

4.5 Product/promotion

4.7 Distribution and logistics

4.9 Evaluating results

5 The international marketing environment

6 Discussion question

Operations management

Learning objectives

1 What is operations management?

2 The input/output transformation model

3 Operations decisions

4 Chapter summary

5 Special topic: total quality management

6 Special topic: supply chain management

7 Special topic: just-in-time and lean systems

7.1 Jit manufacturing principles

7.2 Inventory reduction to expose waste

7.3 Demand-pull production system

7.4 Quick setups to reduce lot sizes

7.5 Uniform plant loading

7.6 Flexible resources

7.7 Line/cellular flow layouts

7.8 Total quality management

7.9 Employee empowerment

7.10 Conclusion: the evolution of jit into “lean operations”

Securing and managing external relationships

Learning objectives

1 Introduction to external relationships

2 Marketing exchanges and partnerships

3 Choosing the right relationship

4 Strategies for external relationships

5 Chapter summary

Financial and managerial accounting; financing your organization

Learning objectives

2 Why an accounting system is important

3 Basic types of accounts

4 Chart of accounts

5 Basic financial statements

6 A short history of accounting and double-entry bookkeeping

8 Advanced reports and analyses

9.4 Sources of financing for your organization

10 Chapter summary

11 Discussion questions

Leveraging with information technology

Learning objectives

2 Is tools for the start-up organization

2.1 The technology sub-system

2.2 The process sub-system

2.5 Relationships between the four components

2.6 Some practical advice for start-ups

3 Moving forward with information systems

4 Know what your customers want

5 Using information technology competitively

6 What is is risk management

7 Chapter summary

8 Discussion questions

Competitive intelligence

Learning objectives

3 Importance and goals of competitive intelligence

4 Information collection methods

5 The industry environment

5.1 What is an industry?

5.2 Industry structural characteristics

5.3 Concept of strategic groups

5.4 Key success factors in an industry

6 Porter's 5 forces and the analysis of competitors

7 Methods of evaluating competitors

8 Chapter summary

Business ethics in a nutshell

1 Management: the meta profession

2 Corporate social responsibility

Adding products and services

Learning objectives

2 Where does innovation come from?

3 Innovation through business models

4 Evaluating new products

5 When innovation fails: deleting products

6 Chapter summary

7 Discussion questions

8 Case: “apples: newton and pippin”

International business for the entrepreneur

1 Globalization: opportunities and threats to developing country business

1.1 Globalization: opportunities and threats to developing country business

1.2 What is globalization?

1.3 Case: united states domestic automaker, ford

1.4 Elements of economic globalization

1.5 Negative effects of globalization for developing country business

1.6 Positive effects of globalization for developing country business

1.7 Globalization and the small business entrepreneur

2 Harnessing technology for global business success

3 Doing business across cultures

3.1 Doing business across cultures

3.2 Host country research and cultural implications

3.3 Cross-culture training

3.4 Cultural classification

3.5 Hofstede’s five dimensions of national culture

3.6 Hofstede’s 5 cultural dimensions

3.7 Ethical considerations

4 Political and legal risk in international business

5 Global marketing: assessing potential markets overseas

5.1 What is legal risk?

5.2 Political and legal risk for the small business entrepreneur

5.3 Global marketing: assessing potential markets overseas

5.4 Case: toyota has a vehicle for every market

5.5 What is global marketing?

5.6 The 4 p’s of the marketing mix (netmba, 2008)

5.7 Importance of culture on markets

5.8 Global branding—creation of a marketing strategy

5.9 Global marketing and the small business entrepreneur

6 Global finance: initial considerations

6.1 Global finance: initial considerations

6.2 International currency market

6.3 Foreign exchange market

6.4 Introduction to currency risk

6.5 Introduction to derivatives

6.6 International accounting standards board

6.7 Global finance and the small business entrepreneur

7 Organizational structure and human resource management

8 Corporate social responsibility and sustainable development in the global

9 Case: built to last by jim collins

10 Chapter summary

Growth strategies for start-ups

Learning objectives and overview

1 Definition and models

1.1 Definition and statistics

1.2 Growth models

1.3 Growth through buying out other companies

1.4 Growth through cooperation

1.5 Stopping growth by selling the firm

1.6 Growth through innovation

2 Growth problems

3 Chapter summary

4 References, and further literature

Source: OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4

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