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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)

Reviewer: Bettina Cornwell (University of Michigan, USA)

  • Discuss various ways to classify innovations and products. Describe how these classification schemes contribute to managerial knowledge and describe how they are related to the process of innovation.
  • Using information from the Wal-Mart case that is discussed in the chapter, describe some decisions that management handled well.
  • Suppose that you are in charge of expanding Wal-Mart’s operations to France. Describe some actions that you would take to increase the probability of success in that nation.
  • Your business partner comes to you with a new product idea. Specifically, she has just returned from a trip to the Netherlands. Based on her experiences there, she wants your company to start exporting a specialty beer (Gulpemer) from the Netherlands to the US. Your firm has specific expertise terms of distributing beer in the eastern United States, and you have some interest in your partner’s idea. Describe how you would evaluate this idea of adding of Gulpemer to your product line.
  • A reporter from the New York Times asks you to forecast which method of distributing popular music will be the most popular in the year 2014. Write a press release on this topic. Be certain to provide a justification for your prediction.
  • Discuss five business models that are popular for distributing popular films. Predict which of these models will be the most successful, five years from now. Provide a convincing justification for your prediction.
  • Your nephew is a drummer, and he has just formed an alternative rock band. His band is just beginning to achieve some local success in Seattle, Washington. Your nephew views you as a “new product expert”, so he asks your advice about how to increase the popularity and profitability of his band’s operations. Make five specific recommendations to help your nephew and to justify your reputation as “an expert”.
  • Table 4 provides a description of some reasons that new products fail. Add three more factors to this list.
  • Discuss some different ways that firms try to develop innovations. For each method that you identify, provide a specific example of a product that was developed following this approach.
  • Imagine that you want to start your own business. What product would sell? In two paragraphs, describe your business model.

Questions & Answers

how to study physic and understand
Ewa Reply
what is conservative force with examples
Moses
what is work
Fredrick Reply
the transfer of energy by a force that causes an object to be displaced; the product of the component of the force in the direction of the displacement and the magnitude of the displacement
AI-Robot
why is it from light to gravity
Esther Reply
difference between model and theory
Esther
Is the ship moving at a constant velocity?
Kamogelo Reply
The full note of modern physics
aluet Reply
introduction to applications of nuclear physics
aluet Reply
the explanation is not in full details
Moses Reply
I need more explanation or all about kinematics
Moses
yes
zephaniah
I need more explanation or all about nuclear physics
aluet
Show that the equal masses particles emarge from collision at right angle by making explicit used of fact that momentum is a vector quantity
Muhammad Reply
yh
Isaac
A wave is described by the function D(x,t)=(1.6cm) sin[(1.2cm^-1(x+6.8cm/st] what are:a.Amplitude b. wavelength c. wave number d. frequency e. period f. velocity of speed.
Majok Reply
what is frontier of physics
Somto Reply
A body is projected upward at an angle 45° 18minutes with the horizontal with an initial speed of 40km per second. In hoe many seconds will the body reach the ground then how far from the point of projection will it strike. At what angle will the horizontal will strike
Gufraan Reply
Suppose hydrogen and oxygen are diffusing through air. A small amount of each is released simultaneously. How much time passes before the hydrogen is 1.00 s ahead of the oxygen? Such differences in arrival times are used as an analytical tool in gas chromatography.
Ezekiel Reply
please explain
Samuel
what's the definition of physics
Mobolaji Reply
what is physics
Nangun Reply
the science concerned with describing the interactions of energy, matter, space, and time; it is especially interested in what fundamental mechanisms underlie every phenomenon
AI-Robot
what is isotopes
Nangun Reply
nuclei having the same Z and different N s
AI-Robot
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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