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Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)

Reviewer: Bettina Cornwell (University of Michigan, USA)

  • Discuss various ways to classify innovations and products. Describe how these classification schemes contribute to managerial knowledge and describe how they are related to the process of innovation.
  • Using information from the Wal-Mart case that is discussed in the chapter, describe some decisions that management handled well.
  • Suppose that you are in charge of expanding Wal-Mart’s operations to France. Describe some actions that you would take to increase the probability of success in that nation.
  • Your business partner comes to you with a new product idea. Specifically, she has just returned from a trip to the Netherlands. Based on her experiences there, she wants your company to start exporting a specialty beer (Gulpemer) from the Netherlands to the US. Your firm has specific expertise terms of distributing beer in the eastern United States, and you have some interest in your partner’s idea. Describe how you would evaluate this idea of adding of Gulpemer to your product line.
  • A reporter from the New York Times asks you to forecast which method of distributing popular music will be the most popular in the year 2014. Write a press release on this topic. Be certain to provide a justification for your prediction.
  • Discuss five business models that are popular for distributing popular films. Predict which of these models will be the most successful, five years from now. Provide a convincing justification for your prediction.
  • Your nephew is a drummer, and he has just formed an alternative rock band. His band is just beginning to achieve some local success in Seattle, Washington. Your nephew views you as a “new product expert”, so he asks your advice about how to increase the popularity and profitability of his band’s operations. Make five specific recommendations to help your nephew and to justify your reputation as “an expert”.
  • Table 4 provides a description of some reasons that new products fail. Add three more factors to this list.
  • Discuss some different ways that firms try to develop innovations. For each method that you identify, provide a specific example of a product that was developed following this approach.
  • Imagine that you want to start your own business. What product would sell? In two paragraphs, describe your business model.

Questions & Answers

Why is b in the answer
Dahsolar Reply
how do you work it out?
Brad Reply
answer
Ernest
heheheehe
Nitin
(Pcos∅+qsin∅)/(pcos∅-psin∅)
John Reply
how to do that?
Rosemary Reply
what is it about?
Amoah
how to answer the activity
Chabelita Reply
how to solve the activity
Chabelita
solve for X,,4^X-6(2^)-16=0
Alieu Reply
x4xminus 2
Lominate
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harish Reply
t he silly nut company makes two mixtures of nuts: mixture a and mixture b. a pound of mixture a contains 12 oz of peanuts, 3 oz of almonds and 1 oz of cashews and sells for $4. a pound of mixture b contains 12 oz of peanuts, 2 oz of almonds and 2 oz of cashews and sells for $5. the company has 1080
ZAHRO Reply
If  , , are the roots of the equation 3 2 0, x px qx r     Find the value of 1  .
Swetha Reply
Parts of a pole were painted red, blue and yellow. 3/5 of the pole was red and 7/8 was painted blue. What part was painted yellow?
Patrick Reply
Parts of the pole was painted red, blue and yellow. 3 /5 of the pole was red and 7 /8 was painted blue. What part was painted yellow?
Patrick
how I can simplify algebraic expressions
Katleho Reply
Lairene and Mae are joking that their combined ages equal Sam’s age. If Lairene is twice Mae’s age and Sam is 69 yrs old, what are Lairene’s and Mae’s ages?
Mary Reply
23yrs
Yeboah
lairenea's age is 23yrs
ACKA
hy
Katleho
Ello everyone
Katleho
Laurene is 46 yrs and Mae is 23 is
Solomon
hey people
christopher
age does not matter
christopher
solve for X, 4^x-6(2*)-16=0
Alieu
prove`x^3-3x-2cosA=0 (-π<A<=π
Mayank Reply
create a lesson plan about this lesson
Rose Reply
Excusme but what are you wrot?
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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