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Use IS to reinforce your basic strategic positioning.

Thre boxes. Two small boxes on the bottom, labeled from left to right, differentiation strategy and cost leadership. Above the boxes is a larger box the width of the combination of the two lower boxes. This box is labeled segmentation strategy. Below the differentiation strategy box is the label, uniqueness competency. Below cost leadership is the label, low cost competency. To the left of the smaller boxes is the label, broad market scope. To the left of the segmentation strategy box is the label, narrow market scope.
Porter's three generic strategies
Source: (External Link)

Porter suggests that a business cannot be all things to all people. It must choose between three generic strategies As illustrated in [link] , a business can choose to be a cost leader, it can pursue a differentiated strategy for which consumers are willing to pay more, or it can target a segment of the market with either a low cost or a differentiated strategy. For example, if we consider brands of automobiles, the Tata targets a broad market for low-priced cars, and the Subaru targets a broad differentiated market for low-priced all wheel drive cars. The Mazda Miata targets a segmented market for low-priced sports cars, while Rolls Royce targets a segmented (high priced) market for sedans.

Information systems can assist a business in implementing one of Porter’s three generic strategies by, for example, using IS to create operational efficiencies, thus lowering manufacturing costs. IS can create a differentiated model by, for example, having a website that permits customers to design a personalized version of an automobile and order it online, much the same way that we can buy personal computers online.

The value chain. Four grey boxes, labeled from top to bottom, firm infrastructure, human resource management, technology development, and procurement. These boxes are classified as support activities. Below them are five black boxes, labeled from left to right, inbound logistics, operations, outbound logistics, marketing and sales, and service. These boxes are classified as primary activities. Behind the shapes is a triangular backdrop, classified as gross sales.
Porter's value chain
Source: (External Link)

As discussed in Chapter 3 , the Value Chain is a graphical representation of the processes (or activities) involved in most organizations. Analysts use the value chain framework to look for ways to streamline costly activities or add value to certain activities through the use of IS. As just one example, an organization could use IS to outsource a call center service to a lower cost location or, it could use IS to provide a well-designed website to offer a differentiated experience to customers who need to contact the organization, and embody a personalized call center service for issues that cannot be resolved by the customer just by using website features.

Identify your information systems needs

It is almost always the case that there are insufficient resources for an organization to take advantage of all of its opportunities to use IS to obtain business benefits. Such resources can be in the form of personnel in an internal IS Department or cash to hire outside consultants or both. Because of this, it is important that organizations be sure they are using their scares resources on IS projects that have the greatest value to the organization. A time-tested way of doing this is to have a process for setting IS development priorities that are consistent with and aligned with organizational priorities. In the literature, this is typically called “Strategic alignment”. There are three general approaches that organizations take to setting priorities for Information Systems projects. (Some practitioners say “there is no such thing as an IS project; there are only business projects. Such a perspective emphasizes the importance of obtaining business benefits from an investment in IS). The three general approaches to setting priorities (also known as developing a strategic plan for the IS function) are:

Questions & Answers

Is there any normative that regulates the use of silver nanoparticles?
Damian Reply
what king of growth are you checking .?
What fields keep nano created devices from performing or assimulating ? Magnetic fields ? Are do they assimilate ?
Stoney Reply
why we need to study biomolecules, molecular biology in nanotechnology?
Adin Reply
yes I'm doing my masters in nanotechnology, we are being studying all these domains as well..
what school?
biomolecules are e building blocks of every organics and inorganic materials.
anyone know any internet site where one can find nanotechnology papers?
Damian Reply
sciencedirect big data base
Introduction about quantum dots in nanotechnology
Praveena Reply
what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
there is no specific books for beginners but there is book called principle of nanotechnology
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
carbon nanotubes has various application in fuel cells membrane, current research on cancer drug,and in electronics MEMS and NEMS etc
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
what is biological synthesis of nanoparticles
Sanket Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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what does it mean business eco system?
Mohammed Reply
what is business
Abdul Reply
how can i know my business best resources, cheap and good quality
cabdi Reply
vikash rawat
jagvir Reply
entrepreneurial mobility
Manish Reply

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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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