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Company:
BNY
Posted: May 18, 2025
Head of Campaign Creative
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets. Every day, our 50,000+ employees bring their perspectives to create solutions that benefit businesses, communities, and people worldwide.
We are recognized as a top innovator and an inclusive workplace. Through our talents and ideas, we help make money work for the world. This is our mission.
We are seeking a Head of Campaign Creative to join our Marketing & Communications team in NYC. This hybrid role involves creating world-class marketing campaigns and brand experiences.
Key Responsibilities Oversee the creative strategy and execution of global marketing campaigns across all channels, ensuring high-quality, innovative, and on-brand results. Collaborate with internal teams and external agencies.
Lead and manage a multidisciplinary creative team, including copywriters and art directors, ensuring cohesive work aligned with brand voice, tone, and design standards.
Maintain and develop the brand's voice and tone, providing thought partnership to business stakeholders to guide creative direction.
Work with strategic planners to develop and communicate creative strategies, leading ideation sessions and design reviews.
Identify and incorporate emerging marketing innovations, such as GenAI, to keep the brand innovative and efficient.
Qualifications 12+ years of experience in agency or brand-side roles with global brands, holding a Bachelor's, Master's, or equivalent degree.
Experience leading creative for financial brands or products, with extensive industry knowledge.
Proven leadership skills managing teams and influencing outcomes in complex, matrixed organizations.
Ability to independently drive opportunities across multiple projects with strategic impact in a dynamic environment.
Our Awards and Recognition America's Most Innovative Companies, Fortune, 2024
World's Most Admired Companies, Fortune, 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100%, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN, 100%, 2023-2024
Most Just Companies, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top for Sustainability, 2024
Bloomberg's Gender Equality Index, 2023
Benefits and Compensation BNY offers competitive pay, benefits, and wellbeing programs rooted in excellence and a pay-for-performance culture. We support your health, resilience, and financial goals with flexible resources, generous paid leaves, and volunteer time.
Our position is at-will, and compensation is determined based on experience, location, and market factors. The base salary range is $125,000 to $210,000, with additional incentives and benefits.
BNY is an Equal Opportunity Employer committed to diversity and inclusion.
•
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets. Every day, our 50,000+ employees bring their perspectives to create solutions that benefit businesses, communities, and people worldwide.
We are recognized as a top innovator and an inclusive workplace. Through our talents and ideas, we help make money work for the world. This is our mission.
We are seeking a Head of Campaign Creative to join our Marketing & Communications team in NYC. This hybrid role involves creating world-class marketing campaigns and brand experiences.
Key Responsibilities Oversee the creative strategy and execution of global marketing campaigns across all channels, ensuring high-quality, innovative, and on-brand results. Collaborate with internal teams and external agencies.
Lead and manage a multidisciplinary creative team, including copywriters and art directors, ensuring cohesive work aligned with brand voice, tone, and design standards.
Maintain and develop the brand's voice and tone, providing thought partnership to business stakeholders to guide creative direction.
Work with strategic planners to develop and communicate creative strategies, leading ideation sessions and design reviews.
Identify and incorporate emerging marketing innovations, such as GenAI, to keep the brand innovative and efficient.
Qualifications 12+ years of experience in agency or brand-side roles with global brands, holding a Bachelor's, Master's, or equivalent degree.
Experience leading creative for financial brands or products, with extensive industry knowledge.
Proven leadership skills managing teams and influencing outcomes in complex, matrixed organizations.
Ability to independently drive opportunities across multiple projects with strategic impact in a dynamic environment.
Our Awards and Recognition America's Most Innovative Companies, Fortune, 2024
World's Most Admired Companies, Fortune, 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100%, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN, 100%, 2023-2024
Most Just Companies, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top for Sustainability, 2024
Bloomberg's Gender Equality Index, 2023
Benefits and Compensation BNY offers competitive pay, benefits, and wellbeing programs rooted in excellence and a pay-for-performance culture. We support your health, resilience, and financial goals with flexible resources, generous paid leaves, and volunteer time.
Our position is at-will, and compensation is determined based on experience, location, and market factors. The base salary range is $125,000 to $210,000, with additional incentives and benefits.
BNY is an Equal Opportunity Employer committed to diversity and inclusion.
•
Read the full job description and apply online on the recuiter's web-site
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