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Assistant Manager Consumer Marketing

Company: AMOREPACIFIC

Location: US - New York - New York

Category:

Posted: March 6, 2025

This range is provided by AMOREPACIFIC. Your actual pay will be based on your skills and experience - talk with your recruiter to learn more.
Base pay range $85,000.00/yr - $95,000.00/yr
Job Summary
About the Brand
Laneige is a globally renowned Korean skin care brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl's, Amazon and its own brand e-commerce site.
The Associate Manager, Consumer Marketing will play a key role in driving go-to-market (GTM) planning, project management, and campaign execution. This role requires a detail-oriented and highly organized marketer who thrives in a fast-paced environment, working cross-functionally to bring product launches and brand initiatives to life. The ideal candidate is a proactive team player with strong project management skills, a passion for consumer-centric marketing, and the ability to drive cross-functional collaboration to execute seamless GTM launches.
Principal Accountabilities
Partner with the Senior Manager to lead the GTM planning process, ensuring seamless coordination across all teams.
Own timeline management, tracking key deliverables across Creative, Product Marketing, Integrated Comms, Growth, and Trade teams.
Help lead planning and execution of product launches and brand campaigns, driving cross-functional alignment.
Maintain and update the annual marketing calendar, ensuring all key launches and marketing initiatives are reflected.
Collaborate with the Creative Project Manager to manage creative briefings, feedback loops, and asset delivery.
Facilitate GTM check-ins and alignment meetings ensuring comprehensive 360° marketing plans are in place and executed on time.
Analyze the performance of past launches and marketing initiatives, providing insights and recommendations for optimization.
Oversee day-to-day marketing operations, including: invoicing, product orders, and contract processing.
Serve as a point of contact for external vendors and agencies, ensuring smooth execution of events, campaigns, and activations.
Support Senior Manager with planning & executional support of brand IRL events, such as pop-ups, influencer gatherings, and in-store takeovers, in collaboration with cross-functional teams and external partners.
Key Experience and Skills
Qualification and Experience
3+ years of experience in marketing, preferably in beauty, CPG, or a digitally native brand.
2+ years of experience in GTM, consumer marketing, or brand marketing project management.
Experience working with Gen Z-focused brands is a plus.
Bachelor or higher degree in Marketing, Business, Communications, or a related field preferred.
Willingness to travel and work in a global team of professionals (less than 30%)
Skills & Personal Attributes
Highly organized and detail-oriented, with strong project management skills.
Proactive problem solver with a solutions-oriented mindset.
Strong communication skills, with the ability to collaborate across teams and drive alignment.
Comfortable working under pressure and managing multiple projects in a fast-paced environment.
Strategic thinker with a balance of analytical and creative abilities.
Ability to adapt quickly to changing priorities and new challenges.
A self-starter who takes initiative and drives projects forward.
Passionate about skincare and the beauty industry.
Energizes and enables others, fostering a collaborative team environment.
Company Benefits
Medical, Dental, and Vision Insurance
HSA Employer Contributions and FSA Options
401k Participation with company matching.
Discount on all APUS Brands Products
Gratis Program - Gift box with top selling products, twice a year
Paid Maternity Leave
Short Term and Long Term Disability Insurance
Company offered Mental Counseling for all employees
Office-closed holidays and floating holidays
Education assistant Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
Seniority level Associate
Employment type Full-time
Job function Marketing
Industries Personal Care Product Manufacturing
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Read the full job description and apply online on the recuiter's web-site

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