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Marketing Manager

Company: RiverWoods Exeter
Location: US - New Hampshire - Exeter
Category: Marketing
Posted: May 9, 2025
Overview:

Marketing Manager

RiverWoods is currently seeking an experienced Marketing Manager to join our dynamic Sales and Marketing team! At RiverWoods the Marketing Manager is responsible for leading multi-channel content development, digital marketing strategies, and community engagement efforts across our family of lifecare retirement communities. This role will wear many hats from content creator and campaign strategist to graphic designer and storyteller. The role will support lead generation, internal communications, recruitment marketing, and brand awareness. We are looking for a leader that can be collaborative with cross-functional teams within the organization as well as external partners to provide exceptional customer service.

Benefits:

  • Medical and Dental Insurance, within 30 days of starting employment
  • 403(b) Retirement plan with a company match
  • Generous Earned Time off Policy
  • 6 Paid Holidays, 4 Personal Days
  • Wellness Programs
  • Get paid daily! We've partnered with DailyPay, so you can work today and get paid tomorrow.
  • On-site fitness opportunities
  • Employee meal program
  • Education assistance
Responsibilities:

Brand Marketing

  • Lead development of innovative and attention-grabbing content across websites, social media, email newsletters, blogs, press releases, printed materials, and more.
  • Create and maintain a strategic calendar to support brand awareness, sales goals, recruitment, and internal communications.
  • Ensure consistency and standards in brand voice, design, and messaging across all platforms and communities.
  • Stay up to date with industry trends, software, and best practices.

Digital Marketing + Lead Generation

  • Strategize and optimize digital advertising (Google PPC, social ads), in collaboration with agency partners.
  • Use SEO strategies and analytics tools to monitor campaign performance and improve conversions.
  • Develop email drip campaigns and use automation to appeal to a wide audience.

Social Media Strategy

  • Create influencer worthy content that drives leads, increases views, and grows social media followers.
  • Manage daily posting, engagement, and monitoring across Facebook, Instagram, LinkedIn, TikTok and other social media platforms as directed.
  • Stay ahead of trends and tailor content to reach prospects, families, recruits, and community members.
  • Develop creative campaigns that showcase life and work at RiverWoods and foster a sense of connection.

Project Management

  • Manage multiple marketing projects and campaigns simultaneously, from kickoff to completion.
  • Create project timelines, assign responsibilities, and ensure deliverables stay on track.
  • Collaborate across departments (sales, HR, leadership) to gather input and align objectives.
  • Track progress, resolve issues proactively, and communicate status updates with stakeholders.
  • Maintain organized project documentation, timelines, and calendars.

Graphic Design

  • Create high-quality infographics, data visualizations, and presentations.
  • Use design software such as Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat Pro)
  • Maintain and ensure consistency with brand guidelines, publication standards, and best practices.
Read the full job description and apply online on the recuiter's web-site

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