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Company:
Freshworks
Category:
Marketing
Posted: April 25, 2025
The Americas Field Marketing Manager - SMB/Commercial Segment plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiatives-including direct mail, amplifying digital campaign impact, launching sports & hospitality activations, managing 3rd party sponsorships, and supporting executive engagement programs-designed to attract, engage, and convert SMB/Commercial buyers.
Success in this role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).
Key Responsibilities
Strategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments.
Sales Partnership - Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.
Project & Program Management - Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.
Adaptability & Agility -Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.
Partner & Channel Marketing - Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.
Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.
Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.
Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.
Innovation & Optimization: Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.
Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.
Success in this role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).
Key Responsibilities
Strategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments.
Sales Partnership - Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.
Project & Program Management - Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.
Adaptability & Agility -Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.
Partner & Channel Marketing - Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.
Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.
Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.
Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.
Innovation & Optimization: Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.
Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.
Read the full job description and apply online on the recuiter's web-site
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